Unilever - Trademagazin

Magazine: In-store campaigns for sales growth
Date: 2019-04-09 07:52:47

András Juhász, lead media planner of dunnhumby Hungary told at the Trade Marketing Club conference in February: sales of a store can be increased by 21 percent on average with...

Magazine: Gel beats powder
Date: 2019-03-20 08:00:37

Bernadett Vékásy, brand manager of Henkel Magyarország Kft. informed our magazine that in 2018 laundry detergent volume sales had grown a little, but the increase in value sales had been...

Plant-based innovations in the washing and cleaning product category
Date: 2019-03-10 14:08:18

Plant-based washing and cleaning product range Seventh Generation is now available in Hungary too. The products are marketed by Unilever and they contain no synthetic fragrance, colouring, optical bleach, chlorine-based...

Unilever buys ‘Vegetarian Butcher’
Date: 2019-01-31 08:50:19

Unilever has acquired Dutch ‘vegetarian butcher’ company De Vegatarische Slager. The Utrecht-based ambitious manufacturer of meat substitutes established 4,000 points of sale in 17 countries in 11 years. Their products...

(HU) „Mi tudjuk, hogy megéri – megtérülés a trade marketingben”
Date: 2019-01-29 19:31:15

Sorry, this entry is only available in HU....

Magazine: The busiest street means something else for each brand
Date: 2018-12-14 07:13:00

On 15 November members of the Trade Marketing Club gathered for this year’s last meeting. The topic was location-related differences and geomarketing research revealing these. Zsuzsanna Hermann welcomed participants and...

Domestos Power5+ Active Blue Water
Date: 2018-10-15 10:24:58

Domestos Power5+ Active Blue Water – a new toilet rim block product range. These products create a pleasant scent in the toilet, even between two flushes! With every flush Active Blue...

Coccolino: renewal both inside and outside
Date: 2018-10-01 17:09:20

Coccolino’s large-scale relaunch project has come to an end. In 2018 the fabric softener brand got a new design and improved formulas. Brand manager Judit Benczik told: new products had...

Dove Nourishing Secrets Invigorating Ritual hand cream and Nourishing Secrets Restoring Ritual hand cream
Date: 2018-09-20 07:05:05

Dove Nourishing Secrets Invigorating Ritual hand cream nourishes the skin, while its fresh and clean scent is pleasant to smell. Thanks to its natural components, Dove Nourishing Secrets Invigorating Ritual...

Magazine: Back to the flat
Date: 2018-09-17 07:58:57

Shoppers are buying convenient and multiphase cleaning products in growing numbers. Thanks to this, sales of cleaning and disinfecting wipes, multifunctional dishwasher tablets and toilet rim blocks are growing. Terézia Balog,...

Magazine: ‘Flowing with milk and honey’
Date: 2018-09-14 07:48:04

2017 was a successful year for Beiersdorf in the body care category too. Marketing manager Melinda Jáger told our magazine that at plus 2.4 percent sales were a bit below the...

Magazine: Indulging Christmas collections
Date: 2018-09-05 07:15:58

Christmas gift sets are popular because of their price-value ratio, contents, novelty factor and price. According to Kornélia Kómár, Unilever Magyarország Kft.’s junior brand manager, one of the reasons why Unilever...

Magazine: Technology has had an impact on the category’s composition
Date: 2018-07-06 07:24:11

Terézia Balog, brand manager of Unilever Magyarország Kft. informed our magazine that there are still fewer dishwashers in Hungarian households than the European average, but sales keep growing. Thanks to this the...

Signal White System Pure Mineral toothpaste
Date: 2018-06-28 15:52:23

White System Pure Mineral is the latest whitening toothpaste from Signal, which is made with a natural whitening component to remove stains from the tooth enamel and to guarantee a...

NEW Hellmann’s single hand use dressing
Date: 2018-06-28 15:47:16

The NEW Hellmann’s single hand use dressing product range for quality Street Food dishes is already available in shops. Thanks to their packaging they facilitate faster service. The new dressings...

Magnum in plastic cup
Date: 2018-06-28 15:38:31

The one-of-a-kind Magnum experience can also be enjoyed at home: the ice cream is now available in plastic cup packaging too. Rich chocolate shards and velvety ice cream are wrapped...

Magazine: Trust is the most important!
Date: 2018-06-26 07:12:20

The baby care product category is driving sales with continuous innovation and promotional activities. Dorottya Póder, junior brand manager of Unilever Magyarország Kft. told our magazine that diaper buyers are open...

A different office – but ULINK is the same!
Date: 2018-06-20 13:32:27

This May was no different than the fifth month in former years: May is a ULINK month, the month when members of a special network meet – those who used...

Magazine: Showered with fragrances
Date: 2018-05-18 07:14:20

The sales growth continued in the shower gel market in 2017, in terms of both value and volume. Zsófia Molnár, skin and hair category manager of Unilever Magyarország Kft. told our magazine...

Surf Hawaiian Dream universal laundry detergents
Date: 2018-05-15 21:03:53

New Surf Hawaiian Dream universal laundry detergents can be used to wash both coloured and white clothes. The fruity-flowery fragrance takes consumers to exotic places. Hawaiian Dream combines the scents...

Showered with fragrances (Part 2)
Date: 2018-05-14 19:06:47

Brand manufacturers are of the opinion that in the shower gel category the three most important buying decision making factors are price, brand loyalty and product fragrance. According to Réka...

Spring POPAI meeting at Unilever
Date: 2018-05-10 20:58:39

Unilever Magyarország was the host of the spring POPAI meeting on 10 May. Gábor Füzes, client manager of dunnhumby introduced the company’s comprehensive concept for making returns. Adrienn Dorogi, head of research...

Magazine: Laundry detergent brands are investing in the future
Date: 2018-04-18 07:52:53

Although the laundry detergent market is saturated, sales have kept developing in the last few years. Gels constitute the biggest segment in the category, followed by the segment of powders that...

Magazine: Confident deodorant market, widening product selection
Date: 2018-04-13 07:17:24

In 2017 sales kept growing in the deodorant category. Brand manufacturers reported a single-digit sales growth in both value and volume. Noémi Patai, junior brand manager of Unilever Magyarország told our magazine...

Signal White Now CC Bright toothpaste 75 ml
Date: 2018-04-13 06:11:43

The new Signal White Now CC Bright toothpaste combines colour correction, care and protection for white, beautiful and healthy teeth. Contact: Unilever Magyarország Kft.; T.: +36-40-400-400; e-mail: info@unilever.com ...

Dove 0% aluminium-free deodorant
Date: 2018-03-15 05:44:05

Gentle care and protection against unpleasant smell, without aluminium but with a fresh scent. Every aluminium-free Dove deodorant contains1/4 part moisturising cream, so that your armpit stays soft, smooth and...

Magazine: Strong hair and an even stronger category
Date: 2018-03-14 07:14:18

The Hungarian hair care market had been growing dynamically for years and the trend continued in 2017 – our magazine learned from Abigél Győri, Henkel Magyarország Kft.’s junior brand manager. All...

Unilever completed buying Quala’s care division
Date: 2018-03-13 16:32:39

With this move – which was announced in May 2017 – Unilever acquired leading South American brands such as Savital, eGo, Bio-Expert, Fortident and Aromatel. Unilever CEO Paul Polman told:...

Health screening with support from Flora pro.activ
Date: 2018-03-12 06:01:29

In the last 8 years more than 500,000 Hungarians underwent 6 million health checks at 1,500 locations. Unilever – the manufacturer of Flora margarines – has been supporting the complex nationwide...

Unilever’s successful new products
Date: 2018-02-25 08:21:05

Unilever will put many new products on the market in 2018, in order to increase sales, because the prices of some of the oldest brands such as Hellmann’s mayonnaise are...

Magazine: In-store campaigns for sales growth Date: 2019-04-09 07:52:47

Magazine: Gel beats powder Date: 2019-03-20 08:00:37

Plant-based innovations in the washing and cleaning product category Date: 2019-03-10 14:08:18

Unilever buys ‘Vegetarian Butcher’ Date: 2019-01-31 08:50:19

(HU) „Mi tudjuk, hogy megéri – megtérülés a trade marketingben” Date: 2019-01-29 19:31:15

Magazine: The busiest street means something else for each brand Date: 2018-12-14 07:13:00

Domestos Power5+ Active Blue Water Date: 2018-10-15 10:24:58

Coccolino: renewal both inside and outside Date: 2018-10-01 17:09:20

Dove Nourishing Secrets Invigorating Ritual hand cream and Nourishing Secrets Restoring Ritual hand cream Date: 2018-09-20 07:05:05

Magazine: Back to the flat Date: 2018-09-17 07:58:57

Magazine: ‘Flowing with milk and honey’ Date: 2018-09-14 07:48:04

Magazine: Indulging Christmas collections Date: 2018-09-05 07:15:58

Magazine: Technology has had an impact on the category’s composition Date: 2018-07-06 07:24:11

Signal White System Pure Mineral toothpaste Date: 2018-06-28 15:52:23

NEW Hellmann’s single hand use dressing Date: 2018-06-28 15:47:16

Magnum in plastic cup Date: 2018-06-28 15:38:31

Magazine: Trust is the most important! Date: 2018-06-26 07:12:20

A different office – but ULINK is the same! Date: 2018-06-20 13:32:27

Magazine: Showered with fragrances Date: 2018-05-18 07:14:20

Surf Hawaiian Dream universal laundry detergents Date: 2018-05-15 21:03:53

Showered with fragrances (Part 2) Date: 2018-05-14 19:06:47

Spring POPAI meeting at Unilever Date: 2018-05-10 20:58:39

Magazine: Laundry detergent brands are investing in the future Date: 2018-04-18 07:52:53

Magazine: Confident deodorant market, widening product selection Date: 2018-04-13 07:17:24

Signal White Now CC Bright toothpaste 75 ml Date: 2018-04-13 06:11:43

Dove 0% aluminium-free deodorant Date: 2018-03-15 05:44:05

Magazine: Strong hair and an even stronger category Date: 2018-03-14 07:14:18

Unilever completed buying Quala’s care division Date: 2018-03-13 16:32:39

Health screening with support from Flora pro.activ Date: 2018-03-12 06:01:29

Unilever’s successful new products Date: 2018-02-25 08:21:05