Unilever - Trademagazin

Magazine: Indulging Christmas collections
Date: 2018-09-05 07:15:58

Christmas gift sets are popular because of their price-value ratio, contents, novelty factor and price. According to Kornélia Kómár, Unilever Magyarország Kft.’s junior brand manager, one of the reasons why Unilever...

Magazine: Technology has had an impact on the category’s composition
Date: 2018-07-06 07:24:11

Terézia Balog, brand manager of Unilever Magyarország Kft. informed our magazine that there are still fewer dishwashers in Hungarian households than the European average, but sales keep growing. Thanks to this the...

Signal White System Pure Mineral toothpaste
Date: 2018-06-28 15:52:23

White System Pure Mineral is the latest whitening toothpaste from Signal, which is made with a natural whitening component to remove stains from the tooth enamel and to guarantee a...

NEW Hellmann’s single hand use dressing
Date: 2018-06-28 15:47:16

The NEW Hellmann’s single hand use dressing product range for quality Street Food dishes is already available in shops. Thanks to their packaging they facilitate faster service. The new dressings...

Magnum in plastic cup
Date: 2018-06-28 15:38:31

The one-of-a-kind Magnum experience can also be enjoyed at home: the ice cream is now available in plastic cup packaging too. Rich chocolate shards and velvety ice cream are wrapped...

Magazine: Trust is the most important!
Date: 2018-06-26 07:12:20

The baby care product category is driving sales with continuous innovation and promotional activities. Dorottya Póder, junior brand manager of Unilever Magyarország Kft. told our magazine that diaper buyers are open...

A different office – but ULINK is the same!
Date: 2018-06-20 13:32:27

This May was no different than the fifth month in former years: May is a ULINK month, the month when members of a special network meet – those who used...

Magazine: Showered with fragrances
Date: 2018-05-18 07:14:20

The sales growth continued in the shower gel market in 2017, in terms of both value and volume. Zsófia Molnár, skin and hair category manager of Unilever Magyarország Kft. told our magazine...

Surf Hawaiian Dream universal laundry detergents
Date: 2018-05-15 21:03:53

New Surf Hawaiian Dream universal laundry detergents can be used to wash both coloured and white clothes. The fruity-flowery fragrance takes consumers to exotic places. Hawaiian Dream combines the scents...

Showered with fragrances (Part 2)
Date: 2018-05-14 19:06:47

Brand manufacturers are of the opinion that in the shower gel category the three most important buying decision making factors are price, brand loyalty and product fragrance. According to Réka...

Spring POPAI meeting at Unilever
Date: 2018-05-10 20:58:39

Unilever Magyarország was the host of the spring POPAI meeting on 10 May. Gábor Füzes, client manager of dunnhumby introduced the company’s comprehensive concept for making returns. Adrienn Dorogi, head of research...

Magazine: Laundry detergent brands are investing in the future
Date: 2018-04-18 07:52:53

Although the laundry detergent market is saturated, sales have kept developing in the last few years. Gels constitute the biggest segment in the category, followed by the segment of powders that...

Magazine: Confident deodorant market, widening product selection
Date: 2018-04-13 07:17:24

In 2017 sales kept growing in the deodorant category. Brand manufacturers reported a single-digit sales growth in both value and volume. Noémi Patai, junior brand manager of Unilever Magyarország told our magazine...

Signal White Now CC Bright toothpaste 75 ml
Date: 2018-04-13 06:11:43

The new Signal White Now CC Bright toothpaste combines colour correction, care and protection for white, beautiful and healthy teeth. Contact: Unilever Magyarország Kft.; T.: +36-40-400-400; e-mail: info@unilever.com ...

Dove 0% aluminium-free deodorant
Date: 2018-03-15 05:44:05

Gentle care and protection against unpleasant smell, without aluminium but with a fresh scent. Every aluminium-free Dove deodorant contains1/4 part moisturising cream, so that your armpit stays soft, smooth and...

Magazine: Strong hair and an even stronger category
Date: 2018-03-14 07:14:18

The Hungarian hair care market had been growing dynamically for years and the trend continued in 2017 – our magazine learned from Abigél Győri, Henkel Magyarország Kft.’s junior brand manager. All...

Unilever completed buying Quala’s care division
Date: 2018-03-13 16:32:39

With this move – which was announced in May 2017 – Unilever acquired leading South American brands such as Savital, eGo, Bio-Expert, Fortident and Aromatel. Unilever CEO Paul Polman told:...

Health screening with support from Flora pro.activ
Date: 2018-03-12 06:01:29

In the last 8 years more than 500,000 Hungarians underwent 6 million health checks at 1,500 locations. Unilever – the manufacturer of Flora margarines – has been supporting the complex nationwide...

Unilever’s successful new products
Date: 2018-02-25 08:21:05

Unilever will put many new products on the market in 2018, in order to increase sales, because the prices of some of the oldest brands such as Hellmann’s mayonnaise are...

The advertiser giant warns Facebook and Google
Date: 2018-02-13 11:04:32

Unilever, one of the world’s largest advertisers, will spend less on marketing at Google and Facebook, if these platforms continue to divide, spread hate or fail to protect the child...

Crystal clean growth
Date: 2018-02-10 11:08:40

Sales results of general cleaners from last year reveal that consumption habits are changing. According to Franciska Marton, brand manager of Henkel Magyarország, sales of bathroom, toilet and window cleaners grew...

New Rexona shower gels
Date: 2018-02-10 06:24:51

We are introducing new Rexona shower gels with a fragrance so refreshing and vitalising that you are guaranteed to wake up instantly! New refreshing Rexona shower gels are available in...

Unilever closes its mustard factory in Norwich
Date: 2018-01-10 11:01:52

Unilever announced to close its mustard manufacturer plant in Norwich, England – agrarszektor.hu wrote. The factory that has been making Colman’s Mustard in Norwich for nearly 160 years is to...

Winter set offers are popular
Date: 2017-12-18 11:15:17

Body care product sales are growing year after year, as the economic situation is improving and product manufacturers keep coming out with new innovations. Besides the price-value ratio, buying decisions are...

Fragrance experiences in portions
Date: 2017-12-07 07:02:51

The fabric softener market continues to grow in Hungary: in the last 12 months value sales augmented by 5.5 percent and volume sales jumped 7.2 percent. Nearly 40 million litres of...

Unilever’s acquisition in the USA
Date: 2017-12-01 18:30:58

Unilever strengthens its hair and skin care portfolio by buying the brands of US company Sundial. New York-based Sundial realises annual sales of USD 240 million. The company plans further...

Magazine: Shoppers don’t economise when it comes to buying cleaning products
Date: 2017-11-06 07:00:38

Consumers are more and more interested in buying innovative cleaning products. Cleaning product sales have been growing in all retail channels recently. The sales growth was the biggest in the discount supermarket...

South Korean cosmetics at Unilever
Date: 2017-10-28 08:37:16

Unilever is to spend USD 2.7 billion on buying a South Korean cosmetics manufacturer, in order to stay the fourth biggest player in the skin care market. Carver Korea’s sales...

Once again Unilever named as the most sustainable company in the industry
Date: 2017-09-23 10:03:24

Scoring 89 points from the possible 100, in 2017 Unilever performed the best once again in the household and personal products industry group of the Dow Jones Sustainability Index (DJSI). Unilever...

Magazine: Changing attitude in the laundry detergent market
Date: 2017-09-22 07:36:43

Liquid detergents and capsules are more and more popular in the laundry detergent market; at the same time the powder format is becoming less important. As for retail channels, sales are...

Magazine: Indulging Christmas collections Date: 2018-09-05 07:15:58

Magazine: Technology has had an impact on the category’s composition Date: 2018-07-06 07:24:11

Signal White System Pure Mineral toothpaste Date: 2018-06-28 15:52:23

NEW Hellmann’s single hand use dressing Date: 2018-06-28 15:47:16

Magnum in plastic cup Date: 2018-06-28 15:38:31

Magazine: Trust is the most important! Date: 2018-06-26 07:12:20

A different office – but ULINK is the same! Date: 2018-06-20 13:32:27

Magazine: Showered with fragrances Date: 2018-05-18 07:14:20

Surf Hawaiian Dream universal laundry detergents Date: 2018-05-15 21:03:53

Showered with fragrances (Part 2) Date: 2018-05-14 19:06:47

Spring POPAI meeting at Unilever Date: 2018-05-10 20:58:39

Magazine: Laundry detergent brands are investing in the future Date: 2018-04-18 07:52:53

Magazine: Confident deodorant market, widening product selection Date: 2018-04-13 07:17:24

Signal White Now CC Bright toothpaste 75 ml Date: 2018-04-13 06:11:43

Dove 0% aluminium-free deodorant Date: 2018-03-15 05:44:05

Magazine: Strong hair and an even stronger category Date: 2018-03-14 07:14:18

Unilever completed buying Quala’s care division Date: 2018-03-13 16:32:39

Health screening with support from Flora pro.activ Date: 2018-03-12 06:01:29

Unilever’s successful new products Date: 2018-02-25 08:21:05

The advertiser giant warns Facebook and Google Date: 2018-02-13 11:04:32

Crystal clean growth Date: 2018-02-10 11:08:40

New Rexona shower gels Date: 2018-02-10 06:24:51

Unilever closes its mustard factory in Norwich Date: 2018-01-10 11:01:52

Winter set offers are popular Date: 2017-12-18 11:15:17

Fragrance experiences in portions Date: 2017-12-07 07:02:51

Unilever’s acquisition in the USA Date: 2017-12-01 18:30:58

Magazine: Shoppers don’t economise when it comes to buying cleaning products Date: 2017-11-06 07:00:38

South Korean cosmetics at Unilever Date: 2017-10-28 08:37:16

Once again Unilever named as the most sustainable company in the industry Date: 2017-09-23 10:03:24

Magazine: Changing attitude in the laundry detergent market Date: 2017-09-22 07:36:43