Unilever - Trademagazin

Unilever Launches ‘Cif Ecorefill’ In The UK To Reduce Plastic Use
Date: 2019-07-15 08:10:11

Unilever has announced the launch of ‘Cif ecorefill’ in the UK, which the company claims will remove 1.5 million plastic bottles from supermarkets. The cleaning liquid in ‘ecorefill’ bottles is...

Dél-100: Warehouse enlargement
Date: 2019-06-24 22:16:08

Dél-100 Kft. is based in Kiskunfélegyháza and was founded in 1998. The company supplies partners with household chemicals, plus it also operates a network that consists of 170 franchise partners. The best-known...

New director leads Unilever Magyarország and the Adriatic region
Date: 2019-06-24 22:00:06

Alberto Di Leo has been named managing director of Unilever Magyarország and the Adriatic region. He will also be a member of the executive team for Eastern Europe. Mr Di Leo...

Algae-based skin care brand from Unilever
Date: 2019-06-24 20:57:15

Unilever has agreed to buy skin care brand Tatcha, which makes creams using green tea, rice and algae, seeking to ride a wave of demand for Asian-influenced cosmetics. Tatcha was founded...

Digital – in the summer too
Date: 2019-06-24 13:56:35

The last POPAI meeting before the summer break took place at the Unilever Hungary headquarters on 20 June. Customer marketing leader Tibor Veress was the host, and he gave an insight...

Unilever Introduces Wrapper-Less, Multipack Ice Cream In The UK
Date: 2019-06-17 08:10:48

Unilever has announced that it has launched its first wrapper-less, multipack ice cream for the Solero Organic Peach range in the UK. The move is a part of a trial project,...

New leader at Unilever Magyarország and the Adriatic region
Date: 2019-06-13 11:26:39

Alberto Di Leo has been appointed as the Managing Director for Unilever Magyarország and the Adriatic region, who will also be a member of the executive team for Eastern Europe....

Back to black: Unilever pioneers circular solution for undetectable black plastic bottles
Date: 2019-06-07 08:30:50

Unilever has developed a new detectable black pigment for its High-Density Polyethylene (HDPE) bottles that enables them to be sorted by plant scanners and recycled. The consumer goods giant claims...

Unilever cracked the tricky problem of recycling black plastic bottles
Date: 2019-06-04 10:55:03

We have pioneered the development of a new detectable black pigment for our High Density Polyethylene (HDPE) bottles – which we use for our TRESemmé and Lynx (Axe) brands –...

Unilever acquires Olly Nutrition
Date: 2019-05-15 20:59:24

Unilever has announced the acquisition of Olly Nutrition, a US-based nutritional supplements company. The San Francisco-seated business was established by Eric Ryan in 2014, and it produces vitamins, minerals, protein...

Unilever to buy toothpaste brands from P&G
Date: 2019-05-15 15:43:39

Unilever announced that it had signed an agreement to buy toothpaste brands Fluocaril and Parogencyl from Procter & Gamble. Fluocaril provides oral care solutions for cavities, while Parogencyl tackles gum issues. Both...

Magazine: The feeling of personal responsibility moves not mountains but categories
Date: 2019-05-07 07:42:00

Among consumers living a healthier life there are more and more who like to buy ‘natural’ and eco-friendly household cleaning products. Sales of these keep growing and shoppers can choose...

Unilever North America ramps up its plastic reduction efforts
Date: 2019-05-02 11:10:40

Unilever North America is implementing a three-part plan to accelerate and expand the company’s plastic waste reduction commitments in the region. The scheme aims to provide better choices for plastic...

Kinder Jégkrém
Date: 2019-05-01 09:46:50

A Ferrero és a Unilever a közelmúltban közös együttműködésbe kezdtek egy új jégkrémtermékcsalád bevezetése kapcsán, mely a Ferrero világszerte ismert márkájának, a Kindernek a nevét viseli: ők a Kinder jégkrémek....

New Coccolino Intense super-concentrated product range
Date: 2019-05-01 09:31:43

IS IT YOUR PERFUME OR YOUR FABRIC SOFTENER? There are exclusive fragrances in your fabric softener, created by some of the best perfumers, which are guaranteed to inspire you day...

Spring Cleaning in Hűvösvölgy in CIF way
Date: 2019-04-16 11:18:41

Clean environment, happy people. CIF’s global cleaning program was launched from this simple recognition, in which community spaces and buildings can regain their former light. Their first project in Hungary...

New leadership (new chapter) at ÖRT
Date: 2019-04-15 11:22:06

The new president of ÖRT has become dr. Molnár Kálmán, Director of Legal and Corporate Relations at Unilever. Megyer Örs retired from the presidency after 21 years and continues to...

ÖRT: new leaders
Date: 2019-04-10 09:44:48

The Self-regulatory Advertising Board (ÖRT) has a new president: Dr Kálmán Molnár, director of legal and corporate relations at Unilever. Örs Megyer stepped down as president after 21 years and...

Magazine: In-store campaigns for sales growth
Date: 2019-04-09 07:52:47

András Juhász, lead media planner of dunnhumby Hungary told at the Trade Marketing Club conference in February: sales of a store can be increased by 21 percent on average with...

Magazine: Gel beats powder
Date: 2019-03-20 08:00:37

Bernadett Vékásy, brand manager of Henkel Magyarország Kft. informed our magazine that in 2018 laundry detergent volume sales had grown a little, but the increase in value sales had been...

Plant-based innovations in the washing and cleaning product category
Date: 2019-03-10 14:08:18

Plant-based washing and cleaning product range Seventh Generation is now available in Hungary too. The products are marketed by Unilever and they contain no synthetic fragrance, colouring, optical bleach, chlorine-based...

Unilever buys ‘Vegetarian Butcher’
Date: 2019-01-31 08:50:19

Unilever has acquired Dutch ‘vegetarian butcher’ company De Vegatarische Slager. The Utrecht-based ambitious manufacturer of meat substitutes established 4,000 points of sale in 17 countries in 11 years. Their products...

(HU) „Mi tudjuk, hogy megéri – megtérülés a trade marketingben”
Date: 2019-01-29 19:31:15

Sorry, this entry is only available in HU....

Magazine: The busiest street means something else for each brand
Date: 2018-12-14 07:13:00

On 15 November members of the Trade Marketing Club gathered for this year’s last meeting. The topic was location-related differences and geomarketing research revealing these. Zsuzsanna Hermann welcomed participants and...

Domestos Power5+ Active Blue Water
Date: 2018-10-15 10:24:58

Domestos Power5+ Active Blue Water – a new toilet rim block product range. These products create a pleasant scent in the toilet, even between two flushes! With every flush Active Blue...

Coccolino: renewal both inside and outside
Date: 2018-10-01 17:09:20

Coccolino’s large-scale relaunch project has come to an end. In 2018 the fabric softener brand got a new design and improved formulas. Brand manager Judit Benczik told: new products had...

Dove Nourishing Secrets Invigorating Ritual hand cream and Nourishing Secrets Restoring Ritual hand cream
Date: 2018-09-20 07:05:05

Dove Nourishing Secrets Invigorating Ritual hand cream nourishes the skin, while its fresh and clean scent is pleasant to smell. Thanks to its natural components, Dove Nourishing Secrets Invigorating Ritual...

Magazine: Back to the flat
Date: 2018-09-17 07:58:57

Shoppers are buying convenient and multiphase cleaning products in growing numbers. Thanks to this, sales of cleaning and disinfecting wipes, multifunctional dishwasher tablets and toilet rim blocks are growing. Terézia Balog,...

Magazine: ‘Flowing with milk and honey’
Date: 2018-09-14 07:48:04

2017 was a successful year for Beiersdorf in the body care category too. Marketing manager Melinda Jáger told our magazine that at plus 2.4 percent sales were a bit below the...

Magazine: Indulging Christmas collections
Date: 2018-09-05 07:15:58

Christmas gift sets are popular because of their price-value ratio, contents, novelty factor and price. According to Kornélia Kómár, Unilever Magyarország Kft.’s junior brand manager, one of the reasons why Unilever...

Unilever Launches ‘Cif Ecorefill’ In The UK To Reduce Plastic Use Date: 2019-07-15 08:10:11

Dél-100: Warehouse enlargement Date: 2019-06-24 22:16:08

New director leads Unilever Magyarország and the Adriatic region Date: 2019-06-24 22:00:06

Algae-based skin care brand from Unilever Date: 2019-06-24 20:57:15

Digital – in the summer too Date: 2019-06-24 13:56:35

Unilever Introduces Wrapper-Less, Multipack Ice Cream In The UK Date: 2019-06-17 08:10:48

New leader at Unilever Magyarország and the Adriatic region Date: 2019-06-13 11:26:39

Back to black: Unilever pioneers circular solution for undetectable black plastic bottles Date: 2019-06-07 08:30:50

Unilever cracked the tricky problem of recycling black plastic bottles Date: 2019-06-04 10:55:03

Unilever acquires Olly Nutrition Date: 2019-05-15 20:59:24

Unilever to buy toothpaste brands from P&G Date: 2019-05-15 15:43:39

Magazine: The feeling of personal responsibility moves not mountains but categories Date: 2019-05-07 07:42:00

Unilever North America ramps up its plastic reduction efforts Date: 2019-05-02 11:10:40

Kinder Jégkrém Date: 2019-05-01 09:46:50

New Coccolino Intense super-concentrated product range Date: 2019-05-01 09:31:43

Spring Cleaning in Hűvösvölgy in CIF way Date: 2019-04-16 11:18:41

New leadership (new chapter) at ÖRT Date: 2019-04-15 11:22:06

ÖRT: new leaders Date: 2019-04-10 09:44:48

Magazine: In-store campaigns for sales growth Date: 2019-04-09 07:52:47

Magazine: Gel beats powder Date: 2019-03-20 08:00:37

Plant-based innovations in the washing and cleaning product category Date: 2019-03-10 14:08:18

Unilever buys ‘Vegetarian Butcher’ Date: 2019-01-31 08:50:19

(HU) „Mi tudjuk, hogy megéri – megtérülés a trade marketingben” Date: 2019-01-29 19:31:15

Magazine: The busiest street means something else for each brand Date: 2018-12-14 07:13:00

Domestos Power5+ Active Blue Water Date: 2018-10-15 10:24:58

Coccolino: renewal both inside and outside Date: 2018-10-01 17:09:20

Dove Nourishing Secrets Invigorating Ritual hand cream and Nourishing Secrets Restoring Ritual hand cream Date: 2018-09-20 07:05:05

Magazine: Back to the flat Date: 2018-09-17 07:58:57

Magazine: ‘Flowing with milk and honey’ Date: 2018-09-14 07:48:04

Magazine: Indulging Christmas collections Date: 2018-09-05 07:15:58