Szentkirályi Magyarország

High – but not on sugar
Date: 2024-04-22 20:50:13

The category of sugar-free soft drinks has been growing steadily for years, driven by the health consciousness trend. This article is available for reading in Trade magazin 2024/5 Demand for...

If you need a little… energy
Date: 2024-04-22 13:34:51

In 2023 the energy drink category showed a small decline in terms of units sold, but an increase in value. This article is available for reading in Trade magazin 2024/5...

Open water!
Date: 2024-04-22 13:34:31

There was a sales drop in the mineral water category last year. However, the branded flavoured mineral water market has produced an impressive growth recently. This article is available for...

Carbonated soft drinks and syrups riding the stormy waves of the market
Date: 2024-04-10 10:25:03

In 2023 the carbonated soft drinks market continued to be affected by external factors such as high inflation, the changing tax environment, the introduction of the EPR fee, soaring raw...

Hydration and vitamin supplementation tailored to children’s needs
Date: 2024-04-02 10:51:24

Just as the overall mineral water category has experienced a sales decline, baby water volume sales have shown a double-digit drop in 2023 compared to the previous year, while value...

Strong headwind in the juice market
Date: 2024-03-06 11:59:18

This article is available for reading in Trade magazin 2024/2-3 NIQ data reveals: the FJND market grew by 6.8% in value, with a 23.7% decline in volume sales in 2023...

Facts and myths about the mandatory deposit system
Date: 2024-01-18 12:56:30

Within a few days of its introduction, many questions arose among consumers about the new deposit fee system, while the return of packaging materials already works effectively in several countries...

Levente Balogh turns the vitamin market upside down
Date: 2023-10-13 12:06:02

The founding owner of Szentkirályi Magyarország, Levente Balogh, wants to serve the vitamin needs of 15 million Hungarians with the new, innovative gel vitamins. Four new dietary supplements of the...

Levente Balogh: PET is the most environmentally friendly plastic
Date: 2023-09-21 12:52:57

During the discussion at the Brain Bar event between Levente Balogh, founder of Szentkirályi Magyarország, and Zsófia Kovács, founder of Beautycle and an environmental researcher, it became clear that there...

Funkcionális italok, az egészség és a jóllét katalizátorai
Date: 2023-09-06 11:06:07

A COVID egyértelműen trendformáló hatású volt a funkcionális italok piacán is. Az emberek elkezdtek sokkal többet és mélyebben foglalkozni a saját jóllétükkel. Ez a jelenség világszinten is megfigyelhető volt, aminek...

Waves in the bottle
Date: 2023-07-18 11:55:59

According to the NIQ retail index, mineral water volume sales dropped 1.6% in retail in 2022 if compared with 2021, making up 885 million litres; at the same time value...

Let’s do sports!
Date: 2023-06-08 09:54:41

This article is available for reading in Trade magazin 2023/5 SPAR Magyarország has been the name sponsor of the SPAR Budapest Marathon® Festival, one of the biggest leisure sport events...

Szentkirályi’s new production hall
Date: 2023-06-06 15:41:05

Szentkirályi is expanding its production capacity with a new production hall, which was inaugurated on 2 June, by the company’s two co-owners, Alessandro Pasquale and Levente Balogh, together with government...

Rise and shine – energy drinks are unstoppable!
Date: 2023-06-05 10:20:33

2022 was a very good year for energy drinks, as like-for-like value sales surged by more than 25%. This article is available for reading in Trade magazin 2023/5 In addition...

Ice tea is a hot topic!
Date: 2023-05-25 11:33:16

2022 brought new challenges for the ice category, as the war that started in February triggered negative economic trends. Then from 1 July ice tea producers also had to face...

Sugar-free zone
Date: 2023-05-24 10:44:46

In the first half of 2022 there was dynamic growth in the soft drink category, and the low-calorie/zero sugar segment contributed this. However, in the second half of the years...

A fight, but not a windmill fight!
Date: 2023-04-20 11:04:41

2022 was characterised by both dynamic growth and gradual restructuring in the market of carbonated soft drinks. András Palkó, marketing director of Coca-Cola HBC Magyarország: “In the first half of...

More than just “mash for babies”
Date: 2023-04-05 10:32:51

Growing selection of organic products NielsenIQ data reveal that in the last few years the baby food category had strengthened because of the pandemic, then in 2022 the market returned...

If the lemons are sour…just use them to make lemonade!
Date: 2023-03-03 12:24:25

Nielsen data reveal that fruit juice value sales grew by 11.2% in January-November 2022, but volume sales decreased by 6.6%. The like-for-like sales drop was even bigger in the last...

New kinds of challenges in the fruit juice market
Date: 2022-10-19 10:33:01

Anita Pusztai, Sió-Eckes Kft.’s marketing director reported that sales were up 10% in the fruit juice, nectar and drink (FJND) market in 2022. “Sió-Eckes preserved its stable market share and...

It is time to be active again!
Date: 2022-09-23 10:43:27

András Palkó, marketing director of Coca-Cola HBC Magyarország reported to our magazine that sales of sports drinks are growing in both value and volume. “Coca-Cola distributes the Powerade brand, which...

Ice tea has survived the ice age
Date: 2022-07-13 10:22:34

András Palkó, marketing director of Coca-Cola HBC Magyarország told our magazine that the ice tea category stepped on a growth path in 2021, after the troubles of 2020. The reopening...

Magazine: Levente Balogh: A good entrepreneur isn’t a manager, but a strategist
Date: 2022-07-13 07:29:45

Trade magazin’s Business Podcast, Future Talks with Szilvia Krizsó continues Levente Balogh, the president of Szentkirályi Magyarország was Szilvia Krizsó’s guest in Trade magazin’s Future Talk podcast series. Szentkirályi is...

Mineral water is washing the category’s boundaries away
Date: 2022-07-06 09:22:35

András Palkó, marketing director of Coca-Cola HBC Magyarország informed our magazine that mineral water value sales were up a moderate 2% in retail in 2021; volume sales dropped 1.8% from...

Energy drinks are in explosive form
Date: 2022-05-16 10:03:39

György Galántai, sales director of Hell Energy Magyarország Kft. reported to our magazine that energy drink consumption increased in 2021. Despite the hardships in ingredient and aluminium sourcing, the company...

Zero and light products are conquering the market, but classic fizzy drinks have their own fans
Date: 2022-05-11 08:03:47

Ildikó Zubály, brand manager of Szentkirályi Magyarország told our magazine that volume sales of carbonated soft drinks grew by 2.3% in 2021, while value sales jumped 7.7%, in part thanks...

Working for the sustainable operation of the whole sector
Date: 2022-05-06 10:54:08

Our magazine interviewed Dániel Buzási, new country manager of Szentkirályi Magyarország. – How did you end up at Szentkirályi and how long have you been with the company? –...

Functionality is now an expectation
Date: 2022-05-06 10:03:19

There are functional fruit juices, low-calorie functional waters and sports drinks in Coca-Cola Magyarország’s product portfolio. This February two new Cappy products hit the shops: Cappy Immunerő contains vitamin C,...

Magazine: Expanding free-from universe
Date: 2022-05-05 10:48:26

In line with global trends, free-from products are more and more popular in Hungary as well. Health-conscious shoppers can be satisfied, as a large selection of gluten-free, lactose-free, low-sugar, low-carb...

Magazine: Best Booth Design award for the Future Store at the Sirha trade show
Date: 2022-05-02 06:23:06

At the Sirha Budapest trade show Trade magazin’s Future Store booth was waiting for visitors with an abundance of innovations. The Hungarian Marketing Association rewarded the booth with the Best...

High – but not on sugar Date: 2024-04-22 20:50:13

If you need a little… energy Date: 2024-04-22 13:34:51

Open water! Date: 2024-04-22 13:34:31

Carbonated soft drinks and syrups riding the stormy waves of the market Date: 2024-04-10 10:25:03

Hydration and vitamin supplementation tailored to children’s needs Date: 2024-04-02 10:51:24

Strong headwind in the juice market Date: 2024-03-06 11:59:18

Facts and myths about the mandatory deposit system Date: 2024-01-18 12:56:30

Levente Balogh turns the vitamin market upside down Date: 2023-10-13 12:06:02

Levente Balogh: PET is the most environmentally friendly plastic Date: 2023-09-21 12:52:57

Funkcionális italok, az egészség és a jóllét katalizátorai Date: 2023-09-06 11:06:07

Waves in the bottle Date: 2023-07-18 11:55:59

Let’s do sports! Date: 2023-06-08 09:54:41

Szentkirályi’s new production hall Date: 2023-06-06 15:41:05

Rise and shine – energy drinks are unstoppable! Date: 2023-06-05 10:20:33

Ice tea is a hot topic! Date: 2023-05-25 11:33:16

Sugar-free zone Date: 2023-05-24 10:44:46

A fight, but not a windmill fight! Date: 2023-04-20 11:04:41

More than just “mash for babies” Date: 2023-04-05 10:32:51

If the lemons are sour…just use them to make lemonade! Date: 2023-03-03 12:24:25

New kinds of challenges in the fruit juice market Date: 2022-10-19 10:33:01

It is time to be active again! Date: 2022-09-23 10:43:27

Ice tea has survived the ice age Date: 2022-07-13 10:22:34

Magazine: Levente Balogh: A good entrepreneur isn’t a manager, but a strategist Date: 2022-07-13 07:29:45

Mineral water is washing the category’s boundaries away Date: 2022-07-06 09:22:35

Energy drinks are in explosive form Date: 2022-05-16 10:03:39

Zero and light products are conquering the market, but classic fizzy drinks have their own fans Date: 2022-05-11 08:03:47

Working for the sustainable operation of the whole sector Date: 2022-05-06 10:54:08

Functionality is now an expectation Date: 2022-05-06 10:03:19

Magazine: Expanding free-from universe Date: 2022-05-05 10:48:26

Magazine: Best Booth Design award for the Future Store at the Sirha trade show Date: 2022-05-02 06:23:06