Tag "Szentkirályi Magyarország"

Ice tea has survived the ice age

András Palkó, marketing director of Coca-Cola HBC Magyarország told our magazine that the ice tea category stepped on a growth path in 2021, after the troubles of 2020. The reopening...

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Magazine: Levente Balogh: A good entrepreneur isn’t a manager, but a strategist

Trade magazin’s Business Podcast, Future Talks with Szilvia Krizsó continues Levente Balogh, the president of Szentkirályi Magyarország was Szilvia Krizsó’s guest in Trade magazin’s Future Talk podcast series. Szentkirályi is...

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Mineral water is washing the category’s boundaries away

András Palkó, marketing director of Coca-Cola HBC Magyarország informed our magazine that mineral water value sales were up a moderate 2% in retail in 2021; volume sales dropped 1.8% from...

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Energy drinks are in explosive form

György Galántai, sales director of Hell Energy Magyarország Kft. reported to our magazine that energy drink consumption increased in 2021. Despite the hardships in ingredient and aluminium sourcing, the company...

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Zero and light products are conquering the market, but classic fizzy drinks have their own fans

Ildikó Zubály, brand manager of Szentkirályi Magyarország told our magazine that volume sales of carbonated soft drinks grew by 2.3% in 2021, while value sales jumped 7.7%, in part thanks...

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Working for the sustainable operation of the whole sector

Our magazine interviewed Dániel Buzási, new country manager of Szentkirályi Magyarország.   – How did you end up at Szentkirályi and how long have you been with the company? –...

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Functionality is now an expectation

There are functional fruit juices, low-calorie functional waters and sports drinks in Coca-Cola Magyarország’s product portfolio. This February two new Cappy products hit the shops: Cappy Immunerő contains vitamin C,...

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Magazine: Expanding free-from universe

In line with global trends, free-from products are more and more popular in Hungary as well. Health-conscious shoppers can be satisfied, as a large selection of gluten-free, lactose-free, low-sugar, low-carb...

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Magazine: Best Booth Design award for the Future Store at the Sirha trade show

At the Sirha Budapest trade show Trade magazin’s Future Store booth was waiting for visitors with an abundance of innovations. The Hungarian Marketing Association rewarded the booth with the Best...

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Szentkirályi Hungary closed a good year in 2021

The invoiced sales of Szentkirályi Magyarország increased by more than 10 percent and the sales volume by 7 percent last year compared to 2020. Outstanding results provide a solid foundation...

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Help today, because tomorrow is too late!

The Chain Bridge Club was founded in 2003 and in 2016 members decided to establish the Chain Bridge Foundation – and together with it the ‘Join us and be the...

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Vitality and health in a bottle

András Palkó, Coca-Cola HBC Magyarország’s marketing operations manager opines that the driving forces of the hydration category are functional waters and plant-based drinks, with a small market share but dynamically...

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(HU) Ajándék laptoppal jutalmazta a kitűnő diákokat a Szentkirályi Magyarország elnöke

Sorry, this entry is only available in Hungarian....

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Magazine: Restructuring and renewal

Unilever Magyarország Kft.’s experts quoted Nielsen data to reveal that the shower gel market expanded by 2.09 percent in value in 2020, while in volume sales it stayed put. Value...

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The magic works from the inside

It is very likely that the biggest boom of 2021 is going to take place in the food and dietary supplement market, in connection with consumers making great efforts to...

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A donation to the frontline of the pandemic from Szentkirályi and PepsiCo

Szentkirályi Magyarország and PepsiCo have donated HUF 40 million to the National Ambulance Service and the Hungarian Interchurch Aid. Levente Balogh, president of Szentkirályi Magyarország told: last year they already...

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Assistance to frontline workers: 40 million HUF grant from Szentkirályi Magyarország and PepsiCo

Szentkirályi Magyarország and PepsiCo provide a total donation of 40 million HUF to a Hungarian healthcare institution and an aid organization. With the significant offer, the two companies will help...

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Order food to help restaurants

Mineral water company Szentkirályi Magyarország launched a 4-week online media campaign to support restaurants. The goal was to persuade the community of restaurant-goers to join forces for saving their favourite...

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Szentkirályi Magyarország invites Hungarian restaurants to join forces for

Hungary’s leading food company is launching an online media campaign to help restaurants that are experiencing a decline in turnover due to the coronavirus pandemic. Szentkirályi Magyarország encourages the community...

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Magazine: Ice tea all year round

Barnabás Kovács, Szentkirályi Magyarország’s senior regional brand manager told Trade magazin that ice tea sales were higher in 2019 than in the previous year. Lipton Ice Tea sales were growing...

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The masters of thirst-quenching

The functional drink category had been growing and strengthening before it suffered a blow because of the COVID-19 pandemic in the spring of 2020. There was one exception though, the...

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Theodora KÉKKÚTI carbonated mineral water

Hungary’s highest calcium content natural mineral water, in addition to the still variant now also available in shops in carbonated version, in 1.5-litre size. Contact:  Szentkirályi Magyarország Kft. Customer Service...

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New presidency for the Hungarian Marketing Association

On 13 May the Hungarian Marketing Association (MMSZ) held an online general meeting. The members voted with yes to a bigger, 16-member presidency as of June. MMSZ has nearly 200...

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Magazine: Tasty, fizzy and as natural as possible!

András Palkó, marketing operations manager of Coca-Cola HBC Magyarország told Trade magazin that there were two strong trends in the market of carbonated soft drinks in 2019: a slowdown in...

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Magnesia Red flavoured mineral water

There is a new flavoured mineral water portfolio in the Magnesia range, called Magnesia RED. Magnesia RED is marketed in attractive 1.5l red bottles and is available in four flavours:...

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Cheetos Mix-Ups Flavors for family snacks

The Mega Fun and Streed Food snacks of the Cheetos Mix-Up product line are on the shelves this year. Mix-Ups is the brand’s first extruded snack product, where there is...

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Ice cold drinks

Continuing the trend of recent years, ice tea sales grew in 2018 – as a matter of fact the sales growth was faster in both value and volume than in...

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Magazine: FMCG brands and sports: Brand building and mission (Part 3)

Szentkirályi Magyarország launched the Szentkirályi Talent Programme in 2016, giving financial support to professional athletes who can use it for buying sports equipment, going to training camps or paying competition...

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Laptops for the best pupils

Every year Levente Balogh, the owner of the Szentkirályi Magyarország group gives a laptop to those pupils of the Szentkirályi Primary School that only have the best mark (5) in...

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