Tag "Szamos Marcipán Kft"

Last year the Easter rabbit stayed put, but this year it plans to hop

The premiumisation process didn’t stop Easter confectionery was one of the biggest loser FMCG categories of the coronavirus pandemic that broke out in March 2020. Families spent their money on...

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Will Santa’s bag be full of good things?

At the end of 2019 shoppers spent more money on more seasonal sweets than in the same period of 2018. We learned from Kitti Végh, Nestlé Hungária’s brand manager that...

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Magazine: ‘Life in the time of Covid’

I have lived through many decisive years throughout my career, from the political transformation in 1989 to Hungary’s accession to the EU in 2004. But I think the spring of...

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Magazine: No stopping for chocolate tablets!

The Hungarian chocolate market is developing dynamically: sales were up 11 percent in 2019 in comparison with 2018. In the same period chocolate tablet sales ‘only’ grew by 6 percent....

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Magazine: Future Store: More visitors than ever before

Trade magazin first built its 150m² Future Store 10 years ago. This year at Sirha Budapest 2020 no less than 25 partners already introduced their products and services on 650m²,...

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Magazine: So many good things

The praline category continues its good performance, with sales growing about the confectionery market’s average.   We learned from Orsolya Elek, brand manager of Storck Hungária that value sales had...

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Szamos ruby for sweet lovers

Besides dark, milk and white chocolate, fruity tasting ruby is now also available to enjoy for sweets lovers. The new product is made from special cocoa beans without colouring and...

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New Szamos Christmas candy selection

There will be new flavours in our premium category Christmas candy selection this year. Our new Christmas candies will make the holiday better, with the popular Isler, Eszterházy and Almond...

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The government supports the hundreds of millions HUF development of Szamos Marcipán

The term “Made in Hungary” must be so high that it is a guarantee for the market in itself – the Minister of Finance said on Wednesday in Pilisvörösvár. photo:...

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Magazine: The battle of rabbits is about to begin

While Easter chocolate figure sales grew by 25 percent from 2016 to 2017, in the Easter period of 2018 a sales decline was measured. We learned from Kitti Végh, brand...

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