sport - Trademagazin

Large-scale prize draw in domestic Hervis stores
Date: 2024-08-02 10:57:31

Hervis customers can participate in the prize draw until August 18. The creative development of the concept and mechanism, the full implementation of the game, and the design of the...

Decathlon is making a difference while its competitors are in a difficult situation
Date: 2024-07-02 12:03:11

In the competition of sports chains, Decathlon shows outstanding results in Hungary, while its competitors, such as Hervis, accumulate significant losses. Decathlon, the French-owned sports goods and sportswear retail chain,...

Millions of Europeans watch sports illegally and buy counterfeit sports equipment, costing manufacturers €850 million
Date: 2024-06-12 10:22:21

However, as Europeans prepare to broadcast the biggest sporting events, millions of them may be doing so illegally. According to EUIPO’s study on awareness and behavior of EU citizens, 12%...

Vegan strongman Viktor Jakab finished second in the CESA competition
Date: 2023-06-20 10:35:20

On 29 April the 2nd round of the Central European Strongman Association’s (CESA) STRONGMAN LEAGUE was organised in Bodrog, where vegan strongman Jakab Varga finished 2nd. The athlete has been following...

Let’s do sports!
Date: 2023-06-08 09:54:41

This article is available for reading in Trade magazin 2023/5 SPAR Magyarország has been the name sponsor of the SPAR Budapest Marathon® Festival, one of the biggest leisure sport events...

Super Bowl brought in additional revenue this year due to increased food and beverage sales
Date: 2023-02-10 11:20:42

In 2023, the most important event in the American sports economy, the final of the American football championship on Sunday, the Super Bowl, will bring in record revenues in 2023,...

A thousand days before the Paris Olympics, the IOC opened an online store
Date: 2021-10-28 11:08:12

A thousand days before the start of the 2024 Paris Olympics, the International Olympic Committee (IOC) began selling official five-ring products online. According to the organisation’s announcement on Thursday, the...

BioTechUSA launches new image building campaign
Date: 2021-10-11 07:57:21

The latest BioTechUsa campaign, which is more than 20 years old, aims to show that it is not only an expert in gym training and lifestyle change, as its products...

Coca-Cola wonders in the past and in fantasy
Date: 2021-03-29 11:03:56

Coca-Cola launched a multichannel campaign for its flavored colas in the U.S. that includes TV commercials and a social influencer push. Memorable sport moments and half-human creatures promote the flavour variants. Europe...

Tokyo 2020 – G7 leaders support Japan’s Olympic commitment
Date: 2021-02-19 10:25:29

The leaders of the world’s seven most advanced industrialized nations (G7) have assured Japan of their commitment to host a safe and peaceful Olympics and Paralympics in Tokyo this summer....

The role of sport in the business success of female leaders is paramount
Date: 2021-02-15 11:18:28

According to nine out of ten (89%) female leaders in Hungary, sports contribute to becoming a successful leader, according to a survey of the University of Physical Education, the Egyenlítő...

Super Bowl by the numbers
Date: 2021-02-08 10:59:30

Super Bowl LV ads highlight marketers’ disconnect with reality. Advertisers strained to deliver a message with mass appeal or even to entertain — with a few notable exceptions — on...

2021 – the year of sports marketing
Date: 2021-02-05 11:04:41

Consumers tired of a pandemic expect an escape in 2021, and one way to do that is through sport. If not even live, but following the matches and competitions on...

Five surprising things that can help you decide which sport is right for you
Date: 2020-10-15 11:20:26

Not getting enough time for it, not bringing the expected recharge, maybe we consider it a duty to tick off? Or are we just not moving enough because we haven’t...

How Hungarians do sports?
Date: 2020-10-13 11:11:01

Hungarian adults, if they could, would like to play sports more often and for a longer period of time, but the amount considered ideal can only be compared to the...

The tradition will not be broken: The 35th SPAR Budapest Marathon Festival will be held on October 10-11, 2020
Date: 2020-10-06 11:30:31

On October 10-11, 2020, the area of ELTE’s Lágymányosi Campus will be populated again by many thousands of runners. During the two days, 11 distances and 9 starts await the...

Forty-five buffets and six specialty beer machines await visitors to the Puskás Arena
Date: 2020-02-05 10:35:50

Budapest is preparing for unprecedented sports events and concerts in 2020. In addition to the four matches of the European Football Championship, the newly opened Puskás Arena, with a capacity...

2020 will be the year of football at HEINEKEN Hungária
Date: 2019-12-05 11:30:04

HEINEKEN dominates football events in 2020! The new beer partner of the country’s newest and biggest adventure arena is HEINEKEN Hungária, so visitors of all ages can drink the Soproni...

Scitec to be renewed
Date: 2019-10-03 11:20:21

Scitec, one of Europe’s best-known brands in sports nutrition supplements continues its marketing activities in line with a new strategy. In the spirit of the renewal, two new sub-brands have...

Tens of thousands attended the SPAR Budapest Marathon® Festival this year
Date: 2019-10-01 11:21:47

At this year’s SPAR Budapest Marathon® Festival, athletes made a total of half a billion running steps. On the last weekend of September, a large number of people are participating....

More MNKSZ members
Date: 2019-06-24 21:51:35

In the first half of 2019 Norbi Update Lowcarb and BiotechUSA also became members of the Hungarian National Trade Association (MNKSZ). Gross annual sales of the two companies amount to...

Thousands of participants are expected to the Lidl Lake Balaton Cross-swimming contest
Date: 2019-06-12 11:06:55

one of Hungary’s best-known mass sports events, the Lake Balaton Cross-swimming contest, will be organized for the 37th time, on 29 June. The organizers await thousands of participants this year....

Zamárdi will be the last ever Red Bull Air Race
Date: 2019-05-29 11:20:02

This year will be the last season of the Red Bull Air Race World Championship. The last race of the series will be held in Zamárdi. Red Bull announced on...

Magazine: FMCG brands and sports: Brand building and mission (Part 2)
Date: 2019-05-09 07:56:38

OMV sponsors athletes in several countries, because the company is fully aware of the fact that the values of the world of sport fall in line with the expectations of...

Cerbona bites bigger from the the market of Sport mueslis
Date: 2019-04-02 11:22:57

There is also a growing demand for functional foods, as well as towards products that serve the needs of healthier consumers and specific consumer groups in Hungary. Cerbona, that is...

Thousands of people swam with Hosszú Katinka on Univer24
Date: 2019-03-13 11:22:01

In one day, 2500 people swam with one of Hungary’s largest swimming pool sports events, the Univer24. At the start of the swimming marathon held in the Kecskemét Bath, Hosszú...

Auchan’s staff ran fifteen thousand kilometers for the residents of the SOS Children’s Villages
Date: 2018-11-21 11:35:04

900 employees of the Auchan Retail Magyarország took part in a worldwide solidarity move. In the recently ended 11-day “AuchanRun for the Young People” program, Auchan’s staff were running, hiking...

A new entry record at the races of the SPAR Budapest Marathon
Date: 2018-10-09 11:10:29

More than 33,000 people participated in the races of the 33rd SPAR Budapest Marathon Competition, so a new entry record was born. According to the organizer, the Budapest Sportiroda (BSI),...

Roger Federer is the world’s most expensive sports brand
Date: 2018-07-04 11:12:09

Ever since social media has become an extremely important platform for ads, large companies pay huge amounts of money to those athletes who can reach as many people as possible....

Nielsen: companies in Central Europe generously support sports
Date: 2018-06-15 11:40:54

In 2018 alone, the companies wil spend 355-365 million USD for sports and festival sponsorships in Hungary Poland and the Czech Republic according to the Nielsen Sports research. Ninety percent...

Large-scale prize draw in domestic Hervis stores Date: 2024-08-02 10:57:31

Decathlon is making a difference while its competitors are in a difficult situation Date: 2024-07-02 12:03:11

Millions of Europeans watch sports illegally and buy counterfeit sports equipment, costing manufacturers €850 million Date: 2024-06-12 10:22:21

Vegan strongman Viktor Jakab finished second in the CESA competition Date: 2023-06-20 10:35:20

Let’s do sports! Date: 2023-06-08 09:54:41

Super Bowl brought in additional revenue this year due to increased food and beverage sales Date: 2023-02-10 11:20:42

A thousand days before the Paris Olympics, the IOC opened an online store Date: 2021-10-28 11:08:12

BioTechUSA launches new image building campaign Date: 2021-10-11 07:57:21

Coca-Cola wonders in the past and in fantasy Date: 2021-03-29 11:03:56

Tokyo 2020 – G7 leaders support Japan’s Olympic commitment Date: 2021-02-19 10:25:29

The role of sport in the business success of female leaders is paramount Date: 2021-02-15 11:18:28

Super Bowl by the numbers Date: 2021-02-08 10:59:30

2021 – the year of sports marketing Date: 2021-02-05 11:04:41

Five surprising things that can help you decide which sport is right for you Date: 2020-10-15 11:20:26

How Hungarians do sports? Date: 2020-10-13 11:11:01

The tradition will not be broken: The 35th SPAR Budapest Marathon Festival will be held on October 10-11, 2020 Date: 2020-10-06 11:30:31

Forty-five buffets and six specialty beer machines await visitors to the Puskás Arena Date: 2020-02-05 10:35:50

2020 will be the year of football at HEINEKEN Hungária Date: 2019-12-05 11:30:04

Scitec to be renewed Date: 2019-10-03 11:20:21

Tens of thousands attended the SPAR Budapest Marathon® Festival this year Date: 2019-10-01 11:21:47

More MNKSZ members Date: 2019-06-24 21:51:35

Thousands of participants are expected to the Lidl Lake Balaton Cross-swimming contest Date: 2019-06-12 11:06:55

Zamárdi will be the last ever Red Bull Air Race Date: 2019-05-29 11:20:02

Magazine: FMCG brands and sports: Brand building and mission (Part 2) Date: 2019-05-09 07:56:38

Cerbona bites bigger from the the market of Sport mueslis Date: 2019-04-02 11:22:57

Thousands of people swam with Hosszú Katinka on Univer24 Date: 2019-03-13 11:22:01

Auchan’s staff ran fifteen thousand kilometers for the residents of the SOS Children’s Villages Date: 2018-11-21 11:35:04

A new entry record at the races of the SPAR Budapest Marathon Date: 2018-10-09 11:10:29

Roger Federer is the world’s most expensive sports brand Date: 2018-07-04 11:12:09

Nielsen: companies in Central Europe generously support sports Date: 2018-06-15 11:40:54