Tag "sör"
New brand manager at Dreher
Dreher Sörgyárak Zrt. has certified a new specialist for the factory’s leading brand. As Senior Brand Manager, Presits Lívia will be responsible for the full communication of all of Dreher’s...
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Italy’s Birra Perroni Introduces Returnable Beer Bottles
Italian brewer Birra Perroni has introduced returnable beer bottles in a bid to reduce its environmental impact. Presenting the novelty, the brewery highlighted that 90% of Italians are sensitive to environmental issues...
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Carlsberg buys German brewery Wernesgrüner
Carlsberg Group has announced that it agreed with Bitburger Braugruppe to acquire the Wernesgrüner Brewery. This deal also includes the Wernesgrüner brand in the Vogtland region of Saxony. The step is going...
Read moreBeer is not lost, it is only transformed
Due to the coronavirus crisis, plenty of beer is left in stock in Japan, but it is not wasted, but – following the rule of conserving energy – it only...
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Old acquaintance in a new form: Here is the boxed Belle-Vue Extra Kriek
The Borsod Brewery starts the autumn season with another product development. From September, the popular Belgian cherry beer specialty, the Belle-Vue Extra Kriek, will be available in stores. The Borsod...
Read morePortugal’s Super Bock Launches Gluten-Free Beer
Portuguese beer brand Super Bock has launched a gluten-free beer variant, which it says is one of the first to be approved by the Portuguese Coeliac Association (APC). The new Super...
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Heineken acquires Peruvian beer brand, Tres Cruces
By acquiring the Peruvian beer brand, Tres Cruces, Heineken has entered the Peruvian beer market that is one of the largest ones in South-America with a consumption volume of 14...
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Cantenna – blending beer and technology
Miller Lite turns beer cans into antennas for watching football. Miller Lite debuted a hybrid digital antenna and beer can to beam live sports into consumers’ homes. Published on PRNewswire...
Read moreA donut makes pumpkin latte beer
Dunkin ‘Donuts is launching new drink specialties in partnership with a brewery called Harpoon Brewery – origo wrote after Store Insider. The two companies have already launched various coffee beers...
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Coors turns digital conference background into a reality
Coors Light Wants To Send You to the Video Chat Background You’ve Been Staring At For Months. Molson Coors Beverage Company (mother company of Borsodi) published a press release of...
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Dress in Dreher! BP CLOTHING designed a capsule collection for the iconic brewery in Budapest
Dreher has innovated in a different way than before, this time with clothes being put on the shelves instead of beer. Known for its quality streetwear style, BP Clothing has...
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Soproni: The only beer brand in the country made of Hungarian ingredients
In December 2015 Heineken Hungária announced: Soproni Klasszikus beer will be made with 100-percent Hungarian barley, thanks to which 100 Hungarian farmers were provided with a steady income. Since 2018...
Read moreThe Trínium Alfa Kft. from Kiskunhalas won support for making craft beer.
The Trínium Alfa Fejlesztő, Kivitelező és Szolgáltató Kft. in Kiskunhalas has won more than one hundred million forints in support of the technology suitable for making craft beer, the managing...
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Mustard-flavored beer was marketed in America
Most wheat beers are naturally bright yellow in color. But there is something else behind the color of the nectar from the collaboration between the Oskar Blues craft brewery and...
Read moreMore than 4.7 billion crowns are the loss of Czech brewing industry and trade as a result of the pandemic
Czech brewing and trade informed about losses of more than 4.7 billion crowns (63.45 billion HUF) in March, April and May as a result of government measures imposed due to...
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The brewery inspired the latest Kolodko sculptures
Enriched with two new mini-statues in Budapest, the characteristic Kolodko figures appear for the first time in Kőbánya. The history of the Dreher Breweries inspired the sculptor to make the...
Read moreBeer Association: Beer consumption fell significantly in the second quarter
The turnover of the five largest Hungarian brewers in the second quarter of this year decreased by ten percent to 1.8 million hectoliters compared to the same period in 2019...
Read moreIn Romania, beer consumption has fallen by 10 percent since the outbreak began
Beer consumption in Romania has fallen by 10 percent since the start of the coronavirus pandemic between March and May, but producers expect the crisis to hit hardest in the...
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The best Heineken in the world is made in Sopron!
Ahead of nearly eighty countries where Heineken® beer is brewed in the world, this year HEINEKEN Hungária won the “Quality Award 2019” recognition, surpassing the brand’s motherland, the Netherlands. HEINEKEN...
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Carrefour Brasil Introduces Private Label Beer
Carrefour Brasil has launched a private label beer range in partnership with local brewers Way Beer and Startup Brewing. The Nauta brand offers 11 SKUs, of which six are available...
Read moreBreweries would not be able to enter into exclusive distribution agreements
Large producers could not enter into an exclusive contract with distributors for the sale of beer, soft drinks or mineral water – the Legislative Committee of the Parliament approved the...
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Carlsberg Launches Limited Edition ‘Champions Can’
Brewing giant Carlsberg has launched a limited edition ‘champions can’ to celebrate Liverpool FC’s Premier League title win. The ‘champions can’ will be available in 25 countries across the world, including Australia,...
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Summer daydreaming with Stella Artois
Stella Artois is celebrating the start of summer with a weekly audio series hosted by talk-show star Andy Cohen while offering discounts on beer. Cohen narrates the “Daydreaming in The...
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Borsodi Friss comes with raspberry-blueberry flavoring, new packaging and a renewed recipe
Borsodi Brewery has updated the first flavored beer brand on the domestic market, Borsodi Friss (Borsodi Fresh). The packaging of the products has been renewed and the product family has...
Read moreAt the peak of the exit restriction, the turnover of beer increased by one-fifth
In the “high season” of the curfew, ie in March-April 2020, the domestic retail turnover of beer exceeded 25 billion HUF, which represents an increase of 18 percent in value...
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Dreher Breweries is ready to help reopen restaurants with 300,000 free glasses of beer and advice nationwide
Dreher Breweries is ready to help 3,000 restaurants with a free keg of beer. The aim of the action is to enable catering units that have found themselves in a...
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Exports from Czech breweries increased in 2019
A record 21.6 million hectoliters of beer was brewed in the Czech Republic last year, 1.6 percent more year-on-year than in 2018, the Association of Czech Brewers said in Prague...
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Damage control
Since bars and restaurants were forced to close due to the COVID-19 pandemic, brewing companies suffered considerable sales loss. Many craft beer enterprises started a home delivery service, taking their...
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