New brand manager at Dreher

By: Trademagazin editor Date: 2020. 12. 03. 11:29
Dreher Sörgyárak Zrt. has certified a new specialist for the factory’s leading brand. As Senior Brand Manager, Presits Lívia will be responsible for the full communication of all of Dreher’s alcoholic variants.

Presits Lívia was previously a brand & project manager at JTI Hungary Zrt., part of the Japan Tobacco International Group. She managed brand communication in three countries. Prior to that, she worked in the team of Pick Szeged Zrt. as a brand manager. Here, among other things, she played an important role in the digital renewal of the company. She has a degree in economics and graduated from the MA in Economics and Marketing at BME.

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