Tag "Soproni"
Magazine: Marketing communication of sports events in 2021 – results in emotion generating
2021 was a year when the Olympic Games were held. The Olympics is a perfect occasion for companies to realise their creative ideas. Whether they are sponsors of the Games...
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New marketing and trade marketing director at HEINEKEN Hungária
As of 1 February, Heineken Hungária’s marketing and trade marketing director is Orsolya Mottl-Molnár. She joined the company in 2010. In 2017-18, she worked as member of the HEINEKEN Global...
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Sopron 1895 premium lager beer may soon be made with a new ingredient
Hop growing has had a long tradition in Hungary, but in recent decades hungarian cultivation has almost completely disappeared. This tradition was to be revived by the joint program of...
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Soproni Meggy Ale becomes even more popular than IPA
Orsolya Stefanie Ludvig, the head of corporate affairs and communications at Heineken Hungária told: the first harvest from the brewery’s ‘hop project’ – which was launched in 2019 – took place...
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The winner of the 2nd Sopron Brewing Competition, the Óvatos Duhaj Hoplager has arrived
The creation of Cserjés László, brewer will appeare in stores these days as the newest member of Soproni Óvatos Duhaj beer specialties. Soproni announced the competition to promote home brewing,...
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If it’s autumn, it’s Belgian wheat beer – here’s the Soproni Óvatos Duhaj Wheat!
Soproni will surprise the lovers of special beers in October 2020 with a Belgian wheat beer, the Óvatos Duhaj Wheat. Golden shades, light, spicy and fruity taste – based on...
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Soproni: The only beer brand in the country made of Hungarian ingredients
In December 2015 Heineken Hungária announced: Soproni Klasszikus beer will be made with 100-percent Hungarian barley, thanks to which 100 Hungarian farmers were provided with a steady income. Since 2018...
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New director in the Kifli.hu team
From July János Makkay has been the managing director of Kifli.hu, replacing James McQuillan in the position. The new managing director comes from the FMCG sector, having worked as sales...
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The latest Óvatos Duhaj has been released, this time Soproni is renewing with Raspberry Ale
The seventh Óvatos Duhaj has arrived, another fruit-fermented product being added to Sopron’s beer specialties. Raspberry flavor, which is very popular in Hungary, was chosen by the brewer to surprise...
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The Soproni beer brand wins ‘Oscar’
The Soproni beer brand won a Platina Effie at one of the most famous marketing competitions with its long-term and effective communication. Effie is the only professional competition in several...
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There was no APA when we started drinking beer
…but Soproni has now given us Soproni Óvatos Duhaj APA, a new beer that won in the ale category at the International Beer Challenge! Soproni brand manager Dalma Szabó told:...
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Cherry ale from Soproni: a refreshing taste for spring
Soproni presents a new, fruity beer specialty: the Óvatos Duhaj Meggy Ale will be available from the beginning of April. With Hungary’s first large-scale sour cherry juice, Soproni will bring...
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Papapapapapa
Mainstream breweries are launching more and more pale ales (PA) in the Hungarian market. The beer’s strong hopped version is called IPA, while the ones made with trendy US hops...
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An APA was born in Sopron
Hungary’s favorite beer brand, the Soproni further broadens the portfolio of its beer specialties. The Óvatos Duhaj product line expands with the American Pale Ale (APA) brand known as the...
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The Soproni found the country’s best porter
The professional and the consumer jury selected the best porter of this year at Sopron’s first beer competition. The stakes of the competition were not only the half million forints...
Read moreSoproni is looking for the best breweries of the country
Soproni is now exploring the talents of brewing: announcing a competition to find the best home brewer and most sophisticated beer experts of the country. During the First Soproni Beer...
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Magazine: They dare to innovate
According to the Association of Hungarian Brewers (MSSZ), members sold 2 percent more beer in 2017 than in 2016. Sales of cheap beers kept decreasing and mainstream beer sales grew by...
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Soproni Démon becomes an Óvatos Duhaj
Soproni Óvatos Duhaj is to turn into a product range: after the huge success of Soproni Óvatos Duhaj IPA that debuted this summer, dark beer Soproni Démon also bears the...
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The Soproni Démon is a cautious Duhaj
Soproni’s Careful Duhaj to be transformed into a family product line. After the great success of Soproni’s Cautious Duhaj IPA, another brand of beer bears the name from November. The...
Read moreSecond Soproni Beer Rally was focusing on water
HEINEKEN Hungária organised the second Soproni Beer Rally. Drivers of the 10 journalist teams had to cover a distance of 300km to reach Sopron’s VOLT Festival. This year the event was focusing...
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2017: the year of innovations
HEINEKEN Hungária Breweries Zrt. is proud of its Dutch roots and the company’s family background. Communications manager Kata Bors told that more than 70,000 employees in more than 70 countries are working...
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Blissful success! Not only Hungarians love the Sopron IPA
The Óvatos Duhaj received a prestigious international award. The Óvatos Duhaj IPA beer of the Soproni won bronze medal qualification in the “flavor” category at the International Beer Challenge and...
Read moreSoproni Óvatos Duhaj is now available
In March Hungary’s most popular beer brand Soproni launched a new, unfiltered ale that is brewed with top-fermenting yeast. The new beer is called Soproni Óvatos Duhaj IPA, it is...
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Soproni Óvatos Duhaj: We love variety, but only in our own way!
“The Soproni Óvatos Duhaj IPA is an over-unfiltered beer. It is made in the well-known and reliable Soproni quality, but distinctly different from the usual lager, but not too wild,...
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The Soproni came up with an Ale beer
The Soproni was the first among the brewers in Hungary that appeared with an Ale beer on the domestic market. The beer is available catering establishments and festivals during the...
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The Soproni is focusing on the nature of the Hungarians
What we have in common? – the Soproni explores the question in its starting image campaign. The aim of the integrated campaign based on the new concept to show how...
Read moreSoproni beer made from Hungarian barley
The representatives of Hungarian barley producers and HEINEKEN Hungária signed an agreement in December, according to which Soproni beer is brewed using Hungarian barley exclusively. As a matter of fact...
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From now the Soproni beer will be made of exclusively Hungarian barley
From January, the Soproni Klasszikus (Soproni Classic) and the Soproni Frissen Csapolt (Soproni Freshly Tapped) beers will be made of exclusively Hungarian barley The HEINEKEN Hungária and its suppliers have...
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Heineken: exclusively Hungarian barley to be used in the Sopron beer
The HEINEKEN Hungária and its suppliers have signed a commitment letter to the Ministry of Agriculture, under which the company will use exclusively Hungarian barley in the production of Hungary's...
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The festival of Robi filled the main square of Tatabánya
Tatabánya hosted a beer festival never seen before on the first weekend in October. Szücs Robi won the main prize of Milliónyi Soproni Élmény, a beer festival made especially for...
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