Soproni Meggy Ale becomes even more popular than IPA

By: Trademagazin Date: 2021. 06. 17. 09:57

Orsolya Stefanie Ludvig, the head of corporate affairs and communications at Heineken Hungária told: the first harvest from the brewery’s ‘hop project’ – which was launched in 2019 – took place last year, so soon Soproni beers will be made not only with Hungarian barley, but Hungarian hop as well. Plus recently Soproni Klasszikus has been granted the right to use the Hungarian Product trademark.

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Orsolya Stefanie Ludvig
head of corporate affairs
Heineken Hungária

We also learned from Ms Ludvig that for a long time Soproni Óvatos Duhaj IPA has been the most popular top-fermented beer in Hungary, but Óvatos Duhaj Meggy Ale is now even more popular. The brewery’s portfolio is now PET bottle free, as hospitality partners get biodegradable paper cups instead of plastic ones from Heineken Hungária. //

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