Tag "Heineken Hungária"

Soproni Meggy Ale becomes even more popular than IPA

Orsolya Stefanie Ludvig, the head of corporate affairs and communications at Heineken Hungária told: the first harvest from the brewery’s ‘hop project’ – which was launched in 2019 – took place...

Read more

Hungarian Marketing Association starts special award programme

The Hungarian Marketing Association (MMSZ) has launched the Marketing Talent Award programme, with HEINEKEN Hungária Zrt. and Magyar Telekom Nyrt. as co-founders and Provident Pénzügyi Zrt. as the main sponsor....

Read more

Heineken Hungária becomes first PET bottle free major brewery

Being an environmentally conscious company, from this year Heineken Hungária exclusively produces and distributes bottle, keg and endlessly recyclable aluminium can packaged products. From early 2021 Gösser and Gösser Natur...

Read more

Soproni Radler 0,0% Blackcurrant-lime

Motivated by the success of red fruits and berries, Soproni has decided to continue innovating in this field and adds a blackcurrant-lime 0.0 percent abv radler to its portfolio. Only...

Read more

Heineken Hungária is the first PET bottle-free large-scale beer producer

Heineken Hungária was the first of the large-scale breweries to withdraw PET bottle products from its portfolio in the name of sustainability. As an environmentally conscious company, this year it...

Read more

Magazine: When Mohammed must go the mountain…brand building at festivals

The street food business has expanded rapidly in the last few years and it keeps changing. Retailers, restaurants and cafés see greet potential in participating in gastro events, as what...

Read more

Successful trade marketing strategies here and beyond the Neverending Sea

More than 70 people registered for this year’s I Love Trade Marketing conference, which was organised by the Trade Marketing Club (TMK) online. Zsuzsanna Hermann, one of the club’s founders...

Read more

Magazine: Winners of the first Symbol of Sustainability competition

Trade magazin organised the Symbol of Sustainability competition, which sought to present successful projects that can contribute to a more sustainable future. There were 23 entries and the jury of...

Read more

Soproni: The only beer brand in the country made of Hungarian ingredients

In December 2015 Heineken Hungária announced: Soproni Klasszikus beer will be made with 100-percent Hungarian barley, thanks to which 100 Hungarian farmers were provided with a steady income. Since 2018...

Read more

The best Heineken in the world is made in Sopron!

Ahead of nearly eighty countries where Heineken® beer is brewed in the world, this year HEINEKEN Hungária won the “Quality Award 2019” recognition, surpassing the brand’s motherland, the Netherlands. HEINEKEN...

Read more
Oldal