Tag "saját márka"

The most Hungarian brand

Lately, trademarks have been playing an increasingly important role in the consumer perception of packaged foods and have also started to affect buying decisions more frequently. On the ‘digital shelves’...

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New routes on the Milky Way

On 23 February the Milk Interbranch Organisation and Dairy Board held its tenth annual conference – this time online.   Managing director Zoltán Harcz welcomed the participants and the first...

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Kaufland switches to 100 percent German pork

Demonstrating that Kaufland values sustainable German agriculture and supports long-term agreements with suppliers and subcontractors, the retailer switches to 100 percent German-origin pork in the future. Under its K-Wertschätze quality...

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Albert Heijn: Nutri-Score labels on private label products

Albert Heijn attaches Nutri-Score labels to further 6,000 PL products in their electronic price tags and shows the Nutri-Score logo next to the products on its website and in its...

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SPAR N°1 Value is the name of SPAR International’s new private label range

SPAR International has rolled out a new private label range, called SPAR N°1 Value, which will debut in European markets ahead of a global launch. The range, which offers high...

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All private label yogurts are now organic at Plus

Dutch retail chain Plus has changed its entire private label yogurt range to organic. To expand its organic offering, the retailer introduced its private label Biologisch PLUS and enlarged its...

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Coop Sweden gives origin label to oat drinks

Coop Sweden introduced oat drinks to its private label range in 2009. This year manufacturing moved from Germany to Sweden, plus the ingredients used are also 100-percent domestic. This is...

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Selex focuses on the sustainability of its private labels

Italian retailer Selex wants to introduce recycled materials in an attempt to use less new packaging material for its private label products. According to the company’s action plan – which...

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Magazine: We don’t hesitate when it comes to doing the dishes

According to Dóra Szűcs, brand manager of Henkel Magyarország Kft., the coronavirus pandemic influences the washing-up product market too, as sales grew by two-digit numbers in 2020 for the first...

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Continente comes out with plant-based product range

Portuguese supermarket chain Continente has unveiled  ‘Powered by Plants’, a new private label vegetarian product line. The product range consists of meat-free burgers, nuggets and meatballs made exclusively from vegetable protein....

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Spar Austria’s new private label focuses on domestic produce

Spar Austria has announced the launch of a new private label range, showcasing local producers on the packaging – Spar Austria seeks to promote domestic agriculture this way. Five Austrian beekeepers will...

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Big impact with small steps: Dm develops environmentally neutral range

April will bring the debut of dm’s environmentally neutral Pro Climate product line. Dm developed the new concept in partnership with the Berlin Institute of Technology and its manufacturer partners....

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Tasty frozen treats!

Sugo Food Kft. exclusively manufactures private label products. The company is one of Hungary’s biggest quick-frozen vegetable producers and packagers. Commercial director Tamás Majoros talked to our magazine. How do...

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Successful Kokárdás dairy products

In 2020 consumer demand increased considerably for ALDI Hungary’s private label Kokárdás dairy products – they are made exclusively of Hungarian milk. ALDI Hungary’s managing director Bernhard Haider told: Kokárdás...

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PLMA-news in brief

Amazon is launching its online programme in Poland. Private label wine sales by Delhaize were up 20 percent last year. Penny is adding the vegan Food for Future brand to...

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Spar UK rolls out new range called Spar Natural

Spar UK has rolled out 15 products from the Spar Natural range in select stores across the country. The range targets customers seeking better healthcare, healthier lifestyles, natural products and food intolerance solutions....

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New private label skin care products from Auchan

Auchan Retail has launched new skincare products under its Cosmia brand. A study has found that 54 percent of French women are a bit afraid of the formulae of cosmetic products. Cosmia offers natural...

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Red means CBA!

When we hear the word ‘red’ in Hungarian retail trade, we instantly think of the private label products of CBA and Príma: these are called Piros (meaning ‘red’ in Hungarian)....

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Big numbers from the first PLMA online Show

On 1-4 December 2020 the Private Label Manufacturers Association (PLMA) organised the first and the biggest online ‘World of Private Label’ trade show. 1,060 exhibitors from 61 countries – among...

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(HU) Új CRANE High Protein joghurt az ALDI-ban!

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(HU) BIO UHT kókuszital az ALDI-ban!

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PLMA News in brief

Aldi UK is adding 12 ready-to-cook meals to its low-calorie Slimwell range. Lidl is trialling a new store format in Belgium. The arrangement and the premium decoration differentiate the 1,500m²...

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In focus: the United Kingdom

Young British consumers like to shop in discount supermarkets Aldi and Lidl make up for 67 percent of the UK’s discounter market and they represent 13 percent of British FMCG...

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Private label hand hygiene products at OMV filling stations

In January OMV launched its own hygiene product range, which is available at every OMV filling station: the products clean and protect users’ hands without water. The pleasant-smelling and refreshing...

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Despar Italia launches new private label cold cuts and cheese products

Despar Italia has expanded its Special Edition private label selection to include new cold cuts and traditional cheese variants. Plus the Despar Premium line now offers cheese from the Apulia...

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(HU) Új protein túrókrém az ALDI kínálatában

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(HU) Új MILFINA termékek az ALDI kínálatában

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(HU) Ünnepi ínyenc édesség – az ALDI-ban

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(HU) Felejthetetlen finomságok az ALDI-ban: CHOCEUR Csokoládé szeletek

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(HU) Csokoládégolyók az ALDI kínálatában

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