Tag "saját márka"
AMC: nineteen Hungarian exhibitors will participate in the exhibition of commercial brands in Amsterdam
The Agrármarketing Centrum (AMC) will appear at the Amsterdam exhibition of commercial brands (World of PrivateLabel – PLMA) on May 23-24, 2023, with a larger than ever 180 square meter...
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SPAR International Launches ‘SPAR Daily’ Private-Label Range
SPAR International has launched a new range of private-label personal care products, under the brand name SPAR Daily. In a statement, the retailer said that the range has been developed...
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Barbecue season on a low flame
In a little more than a year and half, meat prices got 1.5 times bigger, and while the VAT on raw meat is just 5%, there is still a 27%...
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Amsterdam Trade Show 23-24 May 2023
PLMA’s annual “World of Private Label” International Trade Show is organised by the Private Label Manufacturers Association, which represents more than 4,000 member manufacturers around the globe. With offices in...
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PENNY’s most popular private label product line has been renewed
The Sissy product line has been one of PENNY’s own brand products since the beginning, so customers have been able to enjoy its reliable, high-quality dairy products for more than...
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A fight, but not a windmill fight!
2022 was characterised by both dynamic growth and gradual restructuring in the market of carbonated soft drinks. András Palkó, marketing director of Coca-Cola HBC Magyarország: “In the first half of...
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REWE launches advertising campaign to promote its own brand in Germany
ja! – nem véletlenül ez a neve a REWE talán legismertebb saját márkájának, hiszen vásárlói rendszerint a lehető legjobb minőséget kapják alacsony áron. A márkát népszerűsítő új kampány, mely „Mindent...
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Spain’s Eroski rolls out private label for vegan products
Spanish supermarket chain Eroski has put a new range of private label vegan products on the market, as it aims to promote a healthier and more sustainable diet. The Eroski Veggie organic...
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Aldi To Lower Coffee Prices For Own-Brand Products
Aldi Nord and Aldi Süd have announced they will permanently lower prices for whole beans and ground coffee products sold under their own brands. Ground coffee and whole beans from...
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Albert Heijn Expands ‘Low Price’ Own-Brand Offering
Dutch retailer Albert Heijn has expanded its assortment of affordable, own-brand products offered under the Prijsfavorieten (Price Favourites) campaign, featuring the blue thumb. The new additions include drugstore products, drinks...
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Billa launched new premium private label in Austria
The formerly discontinued Billa Corso and Merkur Selektion private labels are now replaced by the premium private label Billa Genusswelt in the chain’s Austrian stores. Cranberry ham, cured wild salmon,...
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Gorillas adds new private label products
In an attempt to become more profitable, quick commerce giant Gorilla has announced the expansion of its Gorillas Premium and Gorillas Daily private label ranges, The launch of the two...
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Private labels step up their efforts
Lidl takes transportation into its own hands Lidl has bought a container ship and rented another three, with the goal of managing the constant problems in the supply chain better....
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Co-op Britain to stop indicating “use by” dates on private label yogurts
Britain’s Co-operative Group plans to stop indicating the “use by” dates on private label yogurts to prevent food waste. The retailer plans to use “best before” dates instead, because they...
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Kaufland Commits To Local Sourcing For Own Brand Milk
German retailer Kaufland is expanding its cooperation with German farmers by committing to local origin for all its private label milk brands. Last year, Kaufland introduced the ‘Qualität aus Deutschland’ (‘Quality from Germany’)...
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Who pays the ferryman?
On 26 May the Hungarian government announced the biggest-ever sector specific taxes. Retail trade’s share is HUF 60bn from the HUF 800bn government wants to collect this way (another HUF...
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Password: Consumer’s Trust
In 2022, retailers hope to get back to normal. This year, the focus is on investing a great amount of money in supply chains, as with the pandemic it became...
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The most Hungarian brand
Lately, trademarks have been playing an increasingly important role in the consumer perception of packaged foods and have also started to affect buying decisions more frequently. On the ‘digital shelves’...
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New routes on the Milky Way
On 23 February the Milk Interbranch Organisation and Dairy Board held its tenth annual conference – this time online. Managing director Zoltán Harcz welcomed the participants and the first...
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Kaufland switches to 100 percent German pork
Demonstrating that Kaufland values sustainable German agriculture and supports long-term agreements with suppliers and subcontractors, the retailer switches to 100 percent German-origin pork in the future. Under its K-Wertschätze quality...
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Albert Heijn: Nutri-Score labels on private label products
Albert Heijn attaches Nutri-Score labels to further 6,000 PL products in their electronic price tags and shows the Nutri-Score logo next to the products on its website and in its...
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SPAR N°1 Value is the name of SPAR International’s new private label range
SPAR International has rolled out a new private label range, called SPAR N°1 Value, which will debut in European markets ahead of a global launch. The range, which offers high...
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All private label yogurts are now organic at Plus
Dutch retail chain Plus has changed its entire private label yogurt range to organic. To expand its organic offering, the retailer introduced its private label Biologisch PLUS and enlarged its...
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Coop Sweden gives origin label to oat drinks
Coop Sweden introduced oat drinks to its private label range in 2009. This year manufacturing moved from Germany to Sweden, plus the ingredients used are also 100-percent domestic. This is...
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Selex focuses on the sustainability of its private labels
Italian retailer Selex wants to introduce recycled materials in an attempt to use less new packaging material for its private label products. According to the company’s action plan – which...
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Magazine: We don’t hesitate when it comes to doing the dishes
According to Dóra Szűcs, brand manager of Henkel Magyarország Kft., the coronavirus pandemic influences the washing-up product market too, as sales grew by two-digit numbers in 2020 for the first...
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Continente comes out with plant-based product range
Portuguese supermarket chain Continente has unveiled ‘Powered by Plants’, a new private label vegetarian product line. The product range consists of meat-free burgers, nuggets and meatballs made exclusively from vegetable protein....
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Spar Austria’s new private label focuses on domestic produce
Spar Austria has announced the launch of a new private label range, showcasing local producers on the packaging – Spar Austria seeks to promote domestic agriculture this way. Five Austrian beekeepers will...
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Big impact with small steps: Dm develops environmentally neutral range
April will bring the debut of dm’s environmentally neutral Pro Climate product line. Dm developed the new concept in partnership with the Berlin Institute of Technology and its manufacturer partners....
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Tasty frozen treats!
Sugo Food Kft. exclusively manufactures private label products. The company is one of Hungary’s biggest quick-frozen vegetable producers and packagers. Commercial director Tamás Majoros talked to our magazine. How do...
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