PENNY’s most popular private label product line has been renewed

By: Trademagazin Date: 2023. 04. 21. 12:41

The Sissy product line has been one of PENNY’s own brand products since the beginning, so customers have been able to enjoy its reliable, high-quality dairy products for more than 27 years. This spring, all of the brand’s products received renewed packaging, but the fresh exterior still hides the usual, high-quality interior. In addition, all of the goods are marked with the Hungarian Product trademark, so they only come from domestic farms to the store shelves and from there to the tables of PENNY customers.

PENNY’s most popular own-brand product line, named Sissy, is very popular: the specialty of its more than 100-member palette is that it only contains products from Hungarian farms. The Sissy product line consists exclusively of Hungarian Product trademarked goods. The department store chain has been working with the creator of its brand, the Hungarian Product Council, for more than 10 years now, which recognized PENNY’s efforts for the first time in 2019 with a special award for “The chain that distributes the most branded own-brand products”. And in the period that has passed since then, it has strengthened its bond with numerous promotions tailored to PENNY, and it was on the ten-year anniversary that it won the Trade Excellence Award for Hungarian Products.

“As a responsible company that has been present in Hungary for nearly three decades, our priority is the distribution of food products of Hungarian origin. Over the years, we have managed to build a strong and excellent circle of suppliers, mostly made up of domestic producers, and we will continue to work to expand this in the future”

– said Eszter Kazatsay, head of communications at PENNY in Hungary.