reklám - Trademagazin

This year, there won’t be a more heartfelt Christmas advertisement on the domestic FMCG market
Date: 2022-11-25 12:45:47

The style and story of Unicum’s short film is captivating in itself, but one of the main characters brings tears to every Hungarian’s eye. This year, on May 28, Péter...

You do not have to pay advertising tax next year either
Date: 2022-11-25 11:44:11

In view of the current economic situation, the Hungarian Advertising Association, on behalf of the advertising and media industry, held negotiations with the government in the summer and early autumn,...

The British supermarket chain’s Christmas ad caused an outrage
Date: 2022-11-18 09:20:43

British supermarket chain Waitrose’s Christmas ad featured tanned skin as an ideal, which the skin cancer charity Melanoma UK didn’t like very much. The Christmas short film was titled It’s...

Christmas must be approaching now!
Date: 2022-11-14 12:24:45

There are some commercials that the whole world looks forward to before the Christmas season. This is also the case with the John Lewis & Partners short film, which places...

GVH has renewed its information on the influencer marketing
Date: 2022-11-10 11:32:51

The Economic Competition Authority (GVH) has updated its information on influencer marketing in order to help market players with up-to-date practical advice in developing their law-abiding behavior, while also underlining...

Branded dreams – Video of the day
Date: 2022-09-23 09:30:46

Our consumption, our memories and emotions related to it also appear in our dreams: situations, conversations, pictures, the books we read, and certainly many other things also influence them –...

There are places where it will be forbidden to advertise meat products
Date: 2022-09-07 11:50:24

Haarlem, the Netherlands, is the first city in the world to ban the advertising of meat products after the local government classified meat as one of the products contributing to...

MATCH4’s advertising time is sold by Atmedia
Date: 2022-08-30 06:16:59

Hungary’s newest sports channel, MATCH4, will be sold by Atmedia from October 1, 2022, the Network4 group and Atmedia announced. MATCH4 started broadcasting in August this year, offering spectacular and...

Inspiring non-verbal creators in Coca-Cola’s new campaign
Date: 2022-07-12 15:48:50

As part of Coca-Cola Zéró’s #ZéróSzöveg campaign, it asked inspiring non-verbal creators to express the indescribable taste of the soft drink in exciting videos without words. The short films can...

(HU) Az influencerek által közzétett tartalmak kötelező jelöléseire figyelmeztet a GVH
Date: 2022-06-17 13:57:31

Sorry, this entry is only available in HU....

The 1080p Advertising and Media Agency continues to operate under the name People Group
Date: 2022-05-27 06:51:43

The 1080p Solution Agency was founded in 2014 by the HD Group, then headed by Zsolt Urbán, and Dynamo Budapest, which can be connected to Tamás Kádár and Balázs Dévényi,...

NMHH: more and more new advertisements promoting Hungarian products are being made
Date: 2022-03-31 11:20:27

The share of new advertising spots promoting Hungarian products increased to almost nine percent in the second half of last year, the communication directorate of the National Media and Communications...

An elderly woman travels into space on a shopping trolley in Fanta’s new commercial
Date: 2022-02-28 09:59:14

The joy of life is represented by Fanta’s new “Colored Personalities” campaign, which is aimed at playful, cheerful, honest, fresh-minded people. In the framework of this, a new taste is...

Bruce Willis is the face of Hell for the third time
Date: 2022-02-21 11:12:16

Bruce Willis and energy drink brand HELL have signed another 2-year contract – the Hollywood actor will advertise HELL energy drinks all over the world. Krisztián Schmidt, HELL ENERGY’s creative...

Amazon becomes the biggest advertiser in history after spending $16.9bn last year
Date: 2022-02-07 08:50:51

Amazon has revealed it spent $16.9 billion (£12.5 billion) on advertising last year, likely making it the largest advertiser in history. The ecommerce behemoth said “advertising and other promotional costs to...

Have you ever heard of advertising? Women’s is significantly better
Date: 2021-11-18 09:08:21

We don’t like it when it’s irritatingly intrusive, when it’s strident and when there’s a boredom of internet advertising. But we like good publicity, humor, nice pictures, and when the...

Coca-Cola’s Christmas commercial film was filmed in Hungary
Date: 2021-11-05 10:25:37

The Coca-Cola Company filmed its new global commercial film at Korda Studio in Etyek, Hungary, which will be shown from 4 November, among the first in the world in Hungary....

(HU) Tízmillió reklámfilm országa vagyunk
Date: 2021-09-15 10:33:33

Sorry, this entry is only available in HU....

(HU) Emberi méltóság, sokoldalú emberábrázolás a reklámban „jó példák” gyűjteményt készített az ÖRT
Date: 2021-07-02 10:01:13

Sorry, this entry is only available in HU....

Magazine: Last year’s best promotions rewarded again
Date: 2021-06-08 07:11:41

On 29 April Trade magazin organised the ‘Most successful promotion of the year’ contest’s award ceremony and conference day for the 13th time this year. FMCG promotion campaigns entered the...

Finally, more money is spent on ads for booze
Date: 2021-05-25 11:40:21

Advertising spending on promoting alcoholic beverages could rise to $7.7 billion over three years from $6.6 billion last year. Although alcohol brands spend twice the average on television, audience shrinkages...

Dietary supplements and the law: Should we always believe what the ads say?
Date: 2021-05-11 09:28:14

According to Dr Zsófia Bitai, managing partner of Bitai Law Firm, dietary supplements qualify as food products, which means that the regulations for making, labelling and advertising them are the...

Google Vows No New User Tracking in Chrome Ad Data Changes
Date: 2021-03-04 08:10:29

Google says it won’t develop new ways to follow individual users across the internet after it phases out existing ad tracking technology from Chrome browsers in an upcoming overhaul aimed...

Super Bowl by the numbers
Date: 2021-02-08 10:59:30

Super Bowl LV ads highlight marketers’ disconnect with reality. Advertisers strained to deliver a message with mass appeal or even to entertain — with a few notable exceptions — on...

2021 – the year of sports marketing
Date: 2021-02-05 11:04:41

Consumers tired of a pandemic expect an escape in 2021, and one way to do that is through sport. If not even live, but following the matches and competitions on...

Gen Zers are truth barometers
Date: 2021-01-20 10:33:04

Half of U.S. Gen Z respondents aged 18 to 23 years will always research a company to ensure it aligns with their position on corporate social responsibility before making a...

Mysterious advertisements and sport events
Date: 2021-01-14 11:10:58

Sports fan consumers are looking forward to sport events in 2021. American football is becoming internationally popular, so the February 7. Super Bowl is attracting millions of Americans and followers...

USA’s best ads in 2020
Date: 2021-01-11 11:10:23

With nearly 9,000 ads analyzed in 2020 Ace Metrix has rounded up some of the best creative work from this last year. T-Mobile, Snickers and Capital One topped the rankings...

Ipsos: the new aspects of brand communication
Date: 2020-12-08 11:26:47

During the first spring wave of the Covid-19 pandemic, Ipsos used a qualitative method to examine the advertising consumption of the population in the context of restrictions. The results of...

New signatories joined for versatile portrayal of human in advertisements
Date: 2020-11-13 11:35:59

Twenty-two member companies have joined the commitment to promote human dignity in advertising since its launch in March. Signatories are committed to contributing to positive cultural change through responsible and...

This year, there won’t be a more heartfelt Christmas advertisement on the domestic FMCG market Date: 2022-11-25 12:45:47

You do not have to pay advertising tax next year either Date: 2022-11-25 11:44:11

The British supermarket chain’s Christmas ad caused an outrage Date: 2022-11-18 09:20:43

Christmas must be approaching now! Date: 2022-11-14 12:24:45

GVH has renewed its information on the influencer marketing Date: 2022-11-10 11:32:51

Branded dreams – Video of the day Date: 2022-09-23 09:30:46

There are places where it will be forbidden to advertise meat products Date: 2022-09-07 11:50:24

MATCH4’s advertising time is sold by Atmedia Date: 2022-08-30 06:16:59

Inspiring non-verbal creators in Coca-Cola’s new campaign Date: 2022-07-12 15:48:50

(HU) Az influencerek által közzétett tartalmak kötelező jelöléseire figyelmeztet a GVH Date: 2022-06-17 13:57:31

The 1080p Advertising and Media Agency continues to operate under the name People Group Date: 2022-05-27 06:51:43

NMHH: more and more new advertisements promoting Hungarian products are being made Date: 2022-03-31 11:20:27

An elderly woman travels into space on a shopping trolley in Fanta’s new commercial Date: 2022-02-28 09:59:14

Bruce Willis is the face of Hell for the third time Date: 2022-02-21 11:12:16

Amazon becomes the biggest advertiser in history after spending $16.9bn last year Date: 2022-02-07 08:50:51

Have you ever heard of advertising? Women’s is significantly better Date: 2021-11-18 09:08:21

Coca-Cola’s Christmas commercial film was filmed in Hungary Date: 2021-11-05 10:25:37

(HU) Tízmillió reklámfilm országa vagyunk Date: 2021-09-15 10:33:33

(HU) Emberi méltóság, sokoldalú emberábrázolás a reklámban „jó példák” gyűjteményt készített az ÖRT Date: 2021-07-02 10:01:13

Magazine: Last year’s best promotions rewarded again Date: 2021-06-08 07:11:41

Finally, more money is spent on ads for booze Date: 2021-05-25 11:40:21

Dietary supplements and the law: Should we always believe what the ads say? Date: 2021-05-11 09:28:14

Google Vows No New User Tracking in Chrome Ad Data Changes Date: 2021-03-04 08:10:29

Super Bowl by the numbers Date: 2021-02-08 10:59:30

2021 – the year of sports marketing Date: 2021-02-05 11:04:41

Gen Zers are truth barometers Date: 2021-01-20 10:33:04

Mysterious advertisements and sport events Date: 2021-01-14 11:10:58

USA’s best ads in 2020 Date: 2021-01-11 11:10:23

Ipsos: the new aspects of brand communication Date: 2020-12-08 11:26:47

New signatories joined for versatile portrayal of human in advertisements Date: 2020-11-13 11:35:59

This year, there won’t be a more heartfelt Christmas advertisement on the domestic FMCG market
Date: 2022-11-25 12:45:47

You do not have to pay advertising tax next year either
Date: 2022-11-25 11:44:11

The British supermarket chain’s Christmas ad caused an outrage
Date: 2022-11-18 09:20:43

Christmas must be approaching now!
Date: 2022-11-14 12:24:45

GVH has renewed its information on the influencer marketing
Date: 2022-11-10 11:32:51

Branded dreams – Video of the day
Date: 2022-09-23 09:30:46

There are places where it will be forbidden to advertise meat products
Date: 2022-09-07 11:50:24

MATCH4’s advertising time is sold by Atmedia
Date: 2022-08-30 06:16:59

Inspiring non-verbal creators in Coca-Cola’s new campaign
Date: 2022-07-12 15:48:50

(HU) Az influencerek által közzétett tartalmak kötelező jelöléseire figyelmeztet a GVH
Date: 2022-06-17 13:57:31

The 1080p Advertising and Media Agency continues to operate under the name People Group
Date: 2022-05-27 06:51:43

NMHH: more and more new advertisements promoting Hungarian products are being made
Date: 2022-03-31 11:20:27

An elderly woman travels into space on a shopping trolley in Fanta’s new commercial
Date: 2022-02-28 09:59:14

Bruce Willis is the face of Hell for the third time
Date: 2022-02-21 11:12:16

Amazon becomes the biggest advertiser in history after spending $16.9bn last year
Date: 2022-02-07 08:50:51

Have you ever heard of advertising? Women’s is significantly better
Date: 2021-11-18 09:08:21

Coca-Cola’s Christmas commercial film was filmed in Hungary
Date: 2021-11-05 10:25:37

(HU) Tízmillió reklámfilm országa vagyunk
Date: 2021-09-15 10:33:33

(HU) Emberi méltóság, sokoldalú emberábrázolás a reklámban „jó példák” gyűjteményt készített az ÖRT
Date: 2021-07-02 10:01:13

Magazine: Last year’s best promotions rewarded again
Date: 2021-06-08 07:11:41

Finally, more money is spent on ads for booze
Date: 2021-05-25 11:40:21

Dietary supplements and the law: Should we always believe what the ads say?
Date: 2021-05-11 09:28:14

Google Vows No New User Tracking in Chrome Ad Data Changes
Date: 2021-03-04 08:10:29

Super Bowl by the numbers
Date: 2021-02-08 10:59:30

2021 – the year of sports marketing
Date: 2021-02-05 11:04:41

Gen Zers are truth barometers
Date: 2021-01-20 10:33:04

Mysterious advertisements and sport events
Date: 2021-01-14 11:10:58

USA’s best ads in 2020
Date: 2021-01-11 11:10:23

Ipsos: the new aspects of brand communication
Date: 2020-12-08 11:26:47

New signatories joined for versatile portrayal of human in advertisements
Date: 2020-11-13 11:35:59