Tag "REGIO JÁTÉK"

Children’s Day: Hungarian parents buy gifts between HUF 5-10,000

The game, the experience and the book are the most popular children’s day gifts for Hungarian families – according to a recent research by REGIO JÁTÉK. With the arrival of...

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Here are the top 10 game categories for Easter this year

During the spring break, a quarter of families, nine out of ten, travel domestically, the most popular destinations are the settlements on the Lake Balaton, Budapest, Eger, Gyula and Debrecen....

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The sales revenue of the REGIO Game increased by six percent in 2023

REGIO Játékkereskedelmi Kft. had a turnover of HUF 21.421 billion last year on the total HUF 110 billion toy market. The company closed the year with a 6 percent increase,...

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The busiest period of the gaming market is about to begin

The strongest period of the toy market begins in November, according to REGIO JÁTÉK’s forecast, 40 percent of the annual turnover is realized in the month and a half before...

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REGIO Játék opens a new store in Sopron

On September 1, REGIO JÁTÉK will expand its physical store network with a new 335 square meter unit. The total value of the investment is HUF 140 million. REGIO JÁTÉK...

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Starting school: it can be HUF 85,000 to enroll a child this year

The back-to-school shopping frenzy has begun: Hungarian parents are becoming more thoughtful, choosing fewer but better quality school supplies and school bags for their children. Recent research by REGIO JÁTÉK...

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One fifth of the annual turnover is realized in the summer on the toy market

Hungarian families typically buy beach toys for HUF 2-5,000 in the summer, the best sellers being water pistols, inflatables and sandbox toys – according to recent research by REGIO JÁTÉK....

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Children’s day: parents spend 5-7 thousand HUF on toys

Hungarian families typically spend HUF 5,000-7,000 on children’s birthday gifts based on recent research by REGIO JÁTÉK. The shopping frenzy starts 1-2 weeks before the holiday, when parents spend on...

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Children’s toys under HUF 6,500 are the most popular at Easter

This year, the bunny will bring sweets, toys and storybooks to most places on Easter, based on recent research by REGIO JÁTÉK. According to its own sales data, Hungarian families...

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Moms also have to keep up with the latest trends in the toy market

The domestic gaming market is quite large, around HUF 100 billion, and it can also be said to be a crisis-resistant sector. At the same time, there are also changes...

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The toy market is also strong this Christmas

The strongest period of the toy market begins in mid-November: according to data from REGIO JÁTÉK, this year half of the annual turnover will be realized in the month and...

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Gift packs with our favourite brands

Nikolett Szőke, Unilever Magyarország Kft.’s brand manager believes that the success of Christmas gift packs depends on brand, price and the type/format of products in the pack. The top sets...

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Retail survey: enrollment in school costs 20,000-30,000 HUF per child this year

On average, starting school costs HUF 20-30 thousand per child, but this amount can double, for example in the case of buying a new school bag – REGIO Játékkereskedelmi Kft....

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Regio Játék: Hungarians spend billions on Christmas games and toys

The strongest period of the gaming market is starting. According to the data of Regio Játék, 60 percent of the total annual turnover of about 55 billion forints will be...

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The Christmas season might improve business results

Judit Bresák-Varga, Promix Gifts Kft.’s sales manager reported to us that the COVID-19 and the restrictions that ensued caused a considerable decline in promotional gift sales. On average the industry...

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This year, shoppers are spending billions on toys at Christmas, according to a survey

Regio Játék estimates that the annual turnover of the Hungarian toy market may exceed 50 billion HUF, half of which, 25-27 billion HUF, will be realized in the month and...

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Hungarians spend billions on games and toys for Christmas, according to a survey

Regio Játék estimates that the annual Hungarian gaming market turnover could reach 50 billion forints, almost half of which will be realized in the month and a half before Christmas,...

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Most parents spend thousands of forints on Easter gifts

One third of the Hungarian parents are expected to spend over 5,000 forints, a quarter of them 3,000-5,000, one fifth of them 2,000-3,000 forints for their child’s Easter this year...

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There will be lots of toys under the tree

This year at Christmas, Hungarian children can expect 2-3 different toys and games, the majority of the parents to spend more than 10,000 HUF – according to the research of...

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The best stores honoured for the fourth time

The jury selected the winners of the SuperStore 2018 competition in 15 categories. This prize rewards points of sale created with the most innovative concept, honouring those solutions which meet...

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Billion HUF traffic is expected on the toy market this Christmas

Half of the nearly 45 billion HUF toy/game market is realized during this Christmas season, when Hungarian families spend an average of 6800 HUF for store shopping and 8300 HUF...

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School starting from at least 20 thousand HUF per child

The school start of a child attending general school requires the conscious preparation from the Hungarian parents. The acquisition of basic equipments ranges from 10 to 30 thousand forints, while...

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Six and a half billion HUF are spent on toys this summer

Hungarian families spend more on toys and games this summer. The average basket value is rising with 10 percent – according to the survey of the latest Regio Játék. Compared...

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We spend three to five thousand forints per child for toys at Easter

Hungarian parents this year typically spend 3-5 thousand forints each year for toys during Easter. Usefulness, price and quality are the most important aspects. From the recent research of the...

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‘Consumer protection manager of the year’ awards presented

In 2017 the Consumer Protection Manager Association (FORE) decided to reward the efforts of Hungary’s more than 2,000 consumer protection managers by organising the ‘Consumer protection manager of the year’...

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Magazine: MagyarBrands: innovation from brands and in how they are evaluated

The MagyarBrands programme has been rewarding high-quality, Hungary-related brands for 7 years. Since 2016 in three categories: consumer brands, business brands and innovative brands. Brands can apply for participation but...

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Half of the parents are not interested in one of the most important marking on toys

Nine out of ten parents are aware of the marks on toys intended for children, but buy adequate, safe products only in every second case. Gyaraki Dávid When shopping the...

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