Reacty Digital - Trademagazin

Black Friday 2024: Not even a possible disappointment takes away the desire to shop
Date: 2024-11-14 12:14:00

The popularity of Black Friday in Hungary remains unbroken: 94 percent of the adult population aged 18-79 have heard of it, and this year nearly half of the adult population...

The market for used products is booming
Date: 2024-10-08 12:10:59

Two-thirds of the adult Hungarian population bought a used product, primarily with the intention of saving money. Reacty Digital’s research into the market for used products revealed that here, too,...

From League of Legends to energy drinks: the power of gamers to shape opinions
Date: 2024-07-11 11:48:26

The number of gamers in Hungary is increasing every year, which from a marketing point of view offers significant opportunities for non-gaming sectors to reach young people. The popularity of...

MPL decree won’t disrupt the delivery market
Date: 2024-07-08 10:59:22

From 28 March 2024 online shops are obliged to also make Hungarian Post’s delivery services available to their customers. This article is available for reading in Trade magazin 2024/6-7 According...

Web stores already fit in our pockets, and we take advantage of that
Date: 2024-06-25 10:19:52

The role of smartphones is becoming more and more prominent in online shopping every year – among other things, this was revealed by Reacty Digital’s comprehensive annual e-commerce survey, which...

MPL – We don’t mind that it’s available, but we don’t necessarily choose it
Date: 2024-05-07 11:36:57

As of March 28, 2024, online stores are obliged to make Magyar Posta’s delivery services (also) available to their customers. Based on an April survey by Reacty Digital, the public’s...

Reacty Digital research: Shrinking products, growing information
Date: 2024-04-29 13:50:11

In Hungary, starting from March 1, 2024, larger food retailers will be required to provide attention-grabbing information to customers if the packaging of the prepackaged products they offer has decreased...

Bio-waste: A massive change of attitude is required!
Date: 2023-12-07 10:37:33

From January 2024, in accordance with European Union directives, the selective collection of organic waste generated in households will be mandatory in Hungary, although there is still little information available...

Fogyasztás egy válságos időszakban
Date: 2023-12-07 10:29:44

A Reacty Digital két évet is felölelő összehasonlító kutatása szerint a 18–79 éves lakosság háromnegyede nagyobb értékű vásárlás előtt mindig alaposan tájékozódik. Különösen igaz ez a diplomásokra és a nyugdíjasokra, míg...

According to a study, three quarters of the population will return every bottle with a deposit fee
Date: 2023-11-29 11:43:42

On the whole, Hungarians welcome the introduction of the new bottle redemption system, three quarters of the population will try to redeem all bottles with a deposit fee – according...

Every third Hungarian buys a Christmas present in a Black Friday sale
Date: 2023-10-26 12:16:05

Half of Hungarians think that everyone buys products they don’t need during sales periods, on the other hand, only seven of the respondents said that they are tempted by the...

Consumption in a crisis period
Date: 2023-10-11 22:18:31

In recent years, we have been hit by crises one after another, the effects of which can also be felt in everyday life: something is not available in the store,...

Hungarians search for information and compare products when they shop online
Date: 2023-09-27 13:48:48

A significant proportion of Hungarians shop online: 35% of 18-65 year olds do it at least once a month and 17% once a week – according to a recent representative...

More than half of Hungarians use price comparison sites when shopping online
Date: 2023-09-07 12:43:19

A significant number of Hungarians shop online, 35 percent of those between the ages of 18 and 65 do so at least once a month, and 17 percent at least...

The package ordered online is also turned over by robots before it reaches us
Date: 2023-07-11 12:01:46

What happens when we press the order button in a webshop? Who and how processes our request and how does our package get to our door so quickly? Euronics’ head...

The majority of those making online purchase salso prefer in-store shopping
Date: 2023-01-06 11:32:25

In the past year, 56 percent of those making online purchases prefer personal, in-store shopping, but there is a large difference in this between the individual age groups – revealed...

Black Friday 2022: this is how our willingness to spend changes during the livelihood crisis
Date: 2022-10-10 12:21:42

Despite the economic and livelihood crisis, half of the population plans to buy something during Black Friday. Hungarians would spend an average of HUF 41,000 during the pre-Christmas sales period,...

Research: Hungarians love coupons, a third of shoppers wait for a good offer
Date: 2022-04-27 10:15:21

More than a third of Hungarians have already postponed their purchases so that they can later purchase a product cheaper with a coupon, and 40% of them have bought something...

Black Friday: Traps and opportunities
Date: 2021-11-08 23:04:59

LogiNet and Reacty Digital have organised a webinar to share their thoughts on the traps hidden in and the opportunities offered by Black Friday. Participants learned that in Hungary one...

This year’s Black Friday may be weaker
Date: 2021-10-18 11:22:19

The Black Friday period – which can be several weeks for most traders – may pose new challenges for traders this year due to the long-term effects of the coronavirus...

Black Friday 2021: we’re spending less this year and we’re also spending on DIY
Date: 2021-10-14 10:36:25

Sorry, this entry is only available in HU....

E-commerce: The sky is the limit
Date: 2021-10-12 10:07:14

Artificial intelligence, grown social media influence, portable purchase – these are only a few features which define the e-commerce trends of 2021. Never has it grown so stable than now....

Reacty Digital: E-Commerce Panorama 2021 – Infographic
Date: 2021-07-15 11:49:13

Reacty Digital’s 2021 e-commerce research was central to how many years domestic online commerce has jumped. But equally important was the question of how durable changes in consumer habits are...

After last year’s record year, domestic online stores are facing further strong growth
Date: 2021-06-10 11:21:45

Hungarian webshops closed a record year last year, their combined turnover exceeded 1,000 billion forints for the first time, and by 2025 online retail could expand by as much as...

Lidl online’s launch is the most anticipated
Date: 2021-06-03 13:15:17

According to Reacty Digital’s annual e-commerce survey, 39 percent of Hungarian consumers bought fashion items online last year and 38 percent purchased small and large household appliances. One third of...

Reacty Digital: the proportion of online shoppers who purchase at least once weekly has doubled in two years
Date: 2021-05-19 11:30:26

In two years, the proportion of Hungarians who shop online at least once a week has increased from six to twelve percent, Reacty Digital told MTI. According to a representative...

Magazine: Online retailers also need to accommodate to the new shopping habits
Date: 2021-03-08 07:30:07

In January 2021 Reacty Digital did a representative online survey on the shopping habits of Hungarian consumers. Most online retailers have benefited from the pandemic situation, but those who couldn’t...

2021: exam for e-commerce
Date: 2021-02-09 11:32:09

The shopping habits of a large proportion of Hungarians have changed fundamentally during the pandemic: a third of online shoppers said they would never buy in the same way in...

Black Friday 2020
Date: 2020-10-21 11:35:01

The 2020 Christmas season is fast approaching, so Black Friday promotions will soon be heating up the audience. While last year only one in 3 people bought as part of...

Home office comes out of the coronavirus pandemic as a winner
Date: 2020-08-10 19:56:00

Digiméter, a joint survey by Reacty Digital and Smart Commerce Consulting has revealed that in mid-March the pandemic situation made Hungarian SMEs move in the direction of home office work...

Black Friday 2024: Not even a possible disappointment takes away the desire to shop Date: 2024-11-14 12:14:00

The market for used products is booming Date: 2024-10-08 12:10:59

From League of Legends to energy drinks: the power of gamers to shape opinions Date: 2024-07-11 11:48:26

MPL decree won’t disrupt the delivery market Date: 2024-07-08 10:59:22

Web stores already fit in our pockets, and we take advantage of that Date: 2024-06-25 10:19:52

MPL – We don’t mind that it’s available, but we don’t necessarily choose it Date: 2024-05-07 11:36:57

Reacty Digital research: Shrinking products, growing information Date: 2024-04-29 13:50:11

Bio-waste: A massive change of attitude is required! Date: 2023-12-07 10:37:33

Fogyasztás egy válságos időszakban Date: 2023-12-07 10:29:44

According to a study, three quarters of the population will return every bottle with a deposit fee Date: 2023-11-29 11:43:42

Every third Hungarian buys a Christmas present in a Black Friday sale Date: 2023-10-26 12:16:05

Consumption in a crisis period Date: 2023-10-11 22:18:31

Hungarians search for information and compare products when they shop online Date: 2023-09-27 13:48:48

More than half of Hungarians use price comparison sites when shopping online Date: 2023-09-07 12:43:19

The package ordered online is also turned over by robots before it reaches us Date: 2023-07-11 12:01:46

The majority of those making online purchase salso prefer in-store shopping Date: 2023-01-06 11:32:25

Black Friday 2022: this is how our willingness to spend changes during the livelihood crisis Date: 2022-10-10 12:21:42

Research: Hungarians love coupons, a third of shoppers wait for a good offer Date: 2022-04-27 10:15:21

Black Friday: Traps and opportunities Date: 2021-11-08 23:04:59

This year’s Black Friday may be weaker Date: 2021-10-18 11:22:19

Black Friday 2021: we’re spending less this year and we’re also spending on DIY Date: 2021-10-14 10:36:25

E-commerce: The sky is the limit Date: 2021-10-12 10:07:14

Reacty Digital: E-Commerce Panorama 2021 – Infographic Date: 2021-07-15 11:49:13

After last year’s record year, domestic online stores are facing further strong growth Date: 2021-06-10 11:21:45

Lidl online’s launch is the most anticipated Date: 2021-06-03 13:15:17

Reacty Digital: the proportion of online shoppers who purchase at least once weekly has doubled in two years Date: 2021-05-19 11:30:26

Magazine: Online retailers also need to accommodate to the new shopping habits Date: 2021-03-08 07:30:07

2021: exam for e-commerce Date: 2021-02-09 11:32:09

Black Friday 2020 Date: 2020-10-21 11:35:01

Home office comes out of the coronavirus pandemic as a winner Date: 2020-08-10 19:56:00