Tag "promóció"
Csonka Pici is the face of PENNY’s new PICI prices advertising campaign!
Date: 2023-02-23 20:20:24
One of the leading retail store chains in Hungary started the year with a large-scale marketing and advertising campaign. The promotional campaign called PICI prices draws attention to the wallet-friendly...
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The most successful promotion of the year is 2023 – you can still apply for 2 weeks
Date: 2023-02-14 22:30:14
The manufacturer/distributor of the product included in the FMCG promotion and/or the contractor of the promotion can nominate. National promotions that took place between October 1, 2021 and December 31,...
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More than 10 tons of collected plastic bottles
Date: 2023-01-30 11:39:55
For the sixth time, Henkel and Rossman have organized their sustainability promotion “Game for a greener future”, with which they support nurseries, kindergartens and schools. Thanks to the activity, Henkel...
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Year-end collaboration between Mastercard and SPAR
Date: 2022-12-20 14:24:23
Mastercard and Spar are preparing for the festive season with one of the biggest consumer promotions of the year. The parties believe that just a few occasions are enough to...
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Price swing on the playground of inflation
Date: 2022-12-13 10:34:57
At the Business Days conference Ágnes Szűcs-Villányi, NielsenIQ’s regional leader of analytics and the company’s managing director, Erik Vágyi gave a presentation together. They told that the economic situation in...
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Jägermeister launches campaign for new intelligent packaging – The Secret is Ice Cold
Date: 2022-10-26 09:29:21
A new promotional campaign from Jägermeister called The Secret is Ice Cold is centred around active and intelligent packaging. It encourages consumers to place Jägermeister bottles in the freezer to...
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Cactus switches to more sustainable communication
Date: 2022-10-03 14:00:05
Luxemburg-based retailer Cactus has announced a new, more sustainable marketing and communications strategy. From 1 September the new strategy will see the retailer announce more promotions through the Cactus app,...
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This is how SPAR responds to current consumer trends
Date: 2022-09-13 10:25:46
They have little time for cooking, they prefer single, pre-packaged packages, they are health-conscious: they are the so-called “convenience customers”, for whom the team of SPAR and Street Kitchen now...
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Rossmann comes up with a new prize game
Date: 2022-09-13 08:48:32
At the beginning of the summer, the drug store chain with the centaur logo came up with a 3-month-long prize draw, in which daily, weekly and grand prizes are drawn....
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Weird speech, but there is sense in it – Video of the day
Date: 2022-08-30 08:41:53
OK, it might seem a bit corny to quote Hamlet here, but something very similar came to mind when we saw the pub game in our movie today. Immature, unpredictable...
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Purina Hungary appeals to cat lovers with a sticker promotion
Date: 2022-08-23 08:56:14
The manufacturer of FELIX cat food, Purina Hungary, is in for a surprise for Viber users: it has made a pack of stickers available for free download in the popular...
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But who gets the discount? – The picture of the day
Date: 2022-08-15 07:54:25
A Scandinavian hotel hotel has redesigned its family-vacation-type special offer in a new way: adults get the discount. The idea is original, the visual presentation of the message is witty....
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Aldi plays a significant role in the month of domestic products
Date: 2022-08-03 07:49:39
As we wrote about earlier, the month of domestic products will be organized this August with the participation of nine domestic manufacturers. The message of this is that Hungarian Product...
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A nap levese! – A nap képe
Date: 2022-07-26 08:11:55
Sorry, this entry is only available in HU....
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(HU) Aki a Gyulait szereti, az nyerni is szeret!
Date: 2022-05-31 15:33:39
Sorry, this entry is only available in HU....
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Magazine: Price promotions /Re-planning
Date: 2022-05-30 06:23:10
On 28 May 2022 Directive (EU) 2019/2161 of the European Parliament and of the Council amending Directive 98/6/EC should be applied in Hungary, together with the new rules amending the...
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Feldman: the EU to ban the promotion of red meat and wines is unacceptable
Date: 2022-02-22 11:22:45
The Secretary of State for Agriculture and Rural Development in the Ministry of Agriculture called the European Commission’s ban on the promotion of red meat and wines unacceptable on Monday....
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(HU) Café Telekinézis – A nap videója
Date: 2022-02-15 08:19:07
Sorry, this entry is only available in HU....
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Heinz rewards those in summer traffic jam
Date: 2021-06-11 08:29:36
Notorious for its iconic slow pour, Heinz Ketchup partners with Waze and Burger King® to provide those stuck in summer traffic with complimentary Ketchup and Impossible Whopper. Being stuck in...
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Promotions from the shopper’s perspective
Date: 2021-06-08 10:39:40
On the occasion of Trade magazin’s annual promotion competition, Kantar-Hoffmann’s head of division Gábor Tolnai spoke about how consumers received the competition entries, using the results of a focus group...
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Promotion war against Amazon
Date: 2021-06-04 11:02:53
Target and Walmart are facing Amazon head-on, announcing longer sales events that both start on June 20 — a day earlier than Prime Day. Shoppers will benefit for sure. Last year,...
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Magazine: Dancing on ice – with new moves
Date: 2021-04-08 07:47:31
In 2020 both the pandemic and the relatively chilly early summer worked against the ice cream market. Companies needed to take steps if they wanted to increase sales even in...
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Krispy Kreme gives free doughnut for vaccinated customers – all year long
Date: 2021-03-22 11:04:47
Krispy Kreme stores worldwide are offering free doughnuts to customers who have been vaccinated against COVID-19. The chain is also offering staff members up to four hours of paid time...
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Successful Foam White Christmas at SPAR
Date: 2021-01-25 15:36:06
According to Eszter Benedek, managing director of Hungarian Product Nonprofit Kft., their promotion campaign with SPAR was a big success last December. All Hungarian Product trademark bearing products available in...
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Pizza and Pepsi party online – fancy up top, pajamas on the bottom
Date: 2020-12-14 10:45:52
There is no need to give up parties in 2020. True only virtually, Panera and Pepsi are inviting to party pizza lovers in the US. 1,000 lucky ones can win...
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Reál: Successful promotion with Hungarian Product
Date: 2020-12-07 10:21:11
Hungarian Product Nonprofit Kft. organised a promotion campaign in REÁL stores between 2 and 27 September. Shoppers who purchased minimum two Cerbona Élelmiszergyártó Kft., Detki Keksz Édesipari Kft., Nádudvari Élelmiszer...
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Old world and new world – in the light of promotions
Date: 2020-09-01 09:54:19
Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation at the ‘Most successful promotion of the year’ trade day. He started out by analysing the...
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Mountain Dew calls consumers to “Claim the Outdoors”
Date: 2020-08-18 11:10:01
PepsiCo’s iconic brand is announcing a challenge for fans to “Claim the Outdoors” for a chance to win epic prizing through sharing experiencies on the social media. According to the...
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Return of instore promotions
Date: 2020-06-10 14:21:19
Promotions are loved by shoppers. The events of recent months, the panic stocking up, out of stocks, the expansion of the sales area due to the social distancing, the time...
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