promóció - Trademagazin

Csonka Pici is the face of PENNY’s new PICI prices advertising campaign!
Date: 2023-02-23 20:20:24

One of the leading retail store chains in Hungary started the year with a large-scale marketing and advertising campaign. The promotional campaign called PICI prices draws attention to the wallet-friendly...

The most successful promotion of the year is 2023 – you can still apply for 2 weeks
Date: 2023-02-14 22:30:14

The manufacturer/distributor of the product included in the FMCG promotion and/or the contractor of the promotion can nominate. National promotions that took place between October 1, 2021 and December 31,...

More than 10 tons of collected plastic bottles
Date: 2023-01-30 11:39:55

For the sixth time, Henkel and Rossman have organized their sustainability promotion “Game for a greener future”, with which they support nurseries, kindergartens and schools. Thanks to the activity, Henkel...

Year-end collaboration between Mastercard and SPAR
Date: 2022-12-20 14:24:23

Mastercard and Spar are preparing for the festive season with one of the biggest consumer promotions of the year. The parties believe that just a few occasions are enough to...

Price swing on the playground of inflation
Date: 2022-12-13 10:34:57

At the Business Days conference Ágnes Szűcs-Villányi, NielsenIQ’s regional leader of analytics and the company’s managing director, Erik Vágyi gave a presentation together. They told that the economic situation in...

Jägermeister launches campaign for new intelligent packaging – The Secret is Ice Cold
Date: 2022-10-26 09:29:21

A new promotional campaign from Jägermeister called The Secret is Ice Cold is centred around active and intelligent packaging. It encourages consumers to place Jägermeister bottles in the freezer to...

Cactus switches to more sustainable communication
Date: 2022-10-03 14:00:05

Luxemburg-based retailer Cactus has announced a new, more sustainable marketing and communications strategy. From 1 September the new strategy will see the retailer announce more promotions through the Cactus app,...

This is how SPAR responds to current consumer trends
Date: 2022-09-13 10:25:46

They have little time for cooking, they prefer single, pre-packaged packages, they are health-conscious: they are the so-called “convenience customers”, for whom the team of SPAR and Street Kitchen now...

Rossmann comes up with a new prize game
Date: 2022-09-13 08:48:32

At the beginning of the summer, the drug store chain with the centaur logo came up with a 3-month-long prize draw, in which daily, weekly and grand prizes are drawn....

Weird speech, but there is sense in it – Video of the day
Date: 2022-08-30 08:41:53

OK, it might seem a bit corny to quote Hamlet here, but something very similar came to mind when we saw the pub game in our movie today. Immature, unpredictable...

Purina Hungary appeals to cat lovers with a sticker promotion
Date: 2022-08-23 08:56:14

The manufacturer of FELIX cat food, Purina Hungary, is in for a surprise for Viber users: it has made a pack of stickers available for free download in the popular...

But who gets the discount? – The picture of the day
Date: 2022-08-15 07:54:25

A Scandinavian hotel hotel has redesigned its family-vacation-type special offer in a new way: adults get the discount. The idea is original, the visual presentation of the message is witty....

Aldi plays a significant role in the month of domestic products
Date: 2022-08-03 07:49:39

As we wrote about earlier, the month of domestic products will be organized this August with the participation of nine domestic manufacturers. The message of this is that Hungarian Product...

A nap levese! – A nap képe
Date: 2022-07-26 08:11:55

Sorry, this entry is only available in HU....

(HU) Aki a Gyulait szereti, az nyerni is szeret!
Date: 2022-05-31 15:33:39

Sorry, this entry is only available in HU....

Magazine: Price promotions /Re-planning
Date: 2022-05-30 06:23:10

On 28 May 2022 Directive (EU) 2019/2161 of the European Parliament and of the Council amending Directive 98/6/EC should be applied in Hungary, together with the new rules amending the...

Márka launches a two-month long prize-show
Date: 2022-03-16 10:29:24

...

Feldman: the EU to ban the promotion of red meat and wines is unacceptable
Date: 2022-02-22 11:22:45

The Secretary of State for Agriculture and Rural Development in the Ministry of Agriculture called the European Commission’s ban on the promotion of red meat and wines unacceptable on Monday....

(HU) Café Telekinézis – A nap videója
Date: 2022-02-15 08:19:07

Sorry, this entry is only available in HU....

Heinz rewards those in summer traffic jam
Date: 2021-06-11 08:29:36

Notorious for its iconic slow pour, Heinz Ketchup partners with Waze and Burger King® to provide those stuck in summer traffic with complimentary Ketchup and Impossible Whopper. Being stuck in...

Promotions from the shopper’s perspective
Date: 2021-06-08 10:39:40

On the occasion of Trade magazin’s annual promotion competition, Kantar-Hoffmann’s head of division Gábor Tolnai spoke about how consumers received the competition entries, using the results of a focus group...

Promotion war against Amazon
Date: 2021-06-04 11:02:53

Target and Walmart are facing Amazon head-on, announcing longer sales events that both start on June 20 — a day earlier than Prime Day. Shoppers will benefit for sure. Last year,...

Magazine: Dancing on ice – with new moves
Date: 2021-04-08 07:47:31

In 2020 both the pandemic and the relatively chilly early summer worked against the ice cream market. Companies needed to take steps if they wanted to increase sales even in...

Krispy Kreme gives free doughnut for vaccinated customers – all year long
Date: 2021-03-22 11:04:47

Krispy Kreme stores worldwide are offering free doughnuts to customers who have been vaccinated against COVID-19. The chain is also offering staff members up to four hours of paid time...

Successful Foam White Christmas at SPAR
Date: 2021-01-25 15:36:06

According to Eszter Benedek, managing director of Hungarian Product Nonprofit Kft., their promotion campaign with SPAR was a big success last December. All Hungarian Product trademark bearing products available in...

Pizza and Pepsi party online – fancy up top, pajamas on the bottom
Date: 2020-12-14 10:45:52

There is no need to give up parties in 2020. True only virtually, Panera and Pepsi are inviting to party pizza lovers in the US. 1,000 lucky ones can win...

Reál: Successful promotion with Hungarian Product
Date: 2020-12-07 10:21:11

Hungarian Product Nonprofit Kft. organised a promotion campaign in REÁL stores between 2 and 27 September. Shoppers who purchased minimum two Cerbona Élelmiszergyártó Kft., Detki Keksz Édesipari Kft., Nádudvari Élelmiszer...

Old world and new world – in the light of promotions
Date: 2020-09-01 09:54:19

Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation at the ‘Most successful promotion of the year’ trade day. He started out by analysing the...

Mountain Dew calls consumers to “Claim the Outdoors”
Date: 2020-08-18 11:10:01

PepsiCo’s iconic brand is announcing a challenge for fans to “Claim the Outdoors” for a chance to win epic prizing through sharing experiencies on the social media. According to the...

Return of instore promotions
Date: 2020-06-10 14:21:19

Promotions are loved by shoppers. The events of recent months, the panic stocking up, out of stocks, the expansion of the sales area due to the social distancing, the time...

Csonka Pici is the face of PENNY’s new PICI prices advertising campaign! Date: 2023-02-23 20:20:24

The most successful promotion of the year is 2023 – you can still apply for 2 weeks Date: 2023-02-14 22:30:14

More than 10 tons of collected plastic bottles Date: 2023-01-30 11:39:55

Year-end collaboration between Mastercard and SPAR Date: 2022-12-20 14:24:23

Price swing on the playground of inflation Date: 2022-12-13 10:34:57

Jägermeister launches campaign for new intelligent packaging – The Secret is Ice Cold Date: 2022-10-26 09:29:21

Cactus switches to more sustainable communication Date: 2022-10-03 14:00:05

This is how SPAR responds to current consumer trends Date: 2022-09-13 10:25:46

Rossmann comes up with a new prize game Date: 2022-09-13 08:48:32

Weird speech, but there is sense in it – Video of the day Date: 2022-08-30 08:41:53

Purina Hungary appeals to cat lovers with a sticker promotion Date: 2022-08-23 08:56:14

But who gets the discount? – The picture of the day Date: 2022-08-15 07:54:25

Aldi plays a significant role in the month of domestic products Date: 2022-08-03 07:49:39

A nap levese! – A nap képe Date: 2022-07-26 08:11:55

(HU) Aki a Gyulait szereti, az nyerni is szeret! Date: 2022-05-31 15:33:39

Magazine: Price promotions /Re-planning Date: 2022-05-30 06:23:10

Márka launches a two-month long prize-show Date: 2022-03-16 10:29:24

Feldman: the EU to ban the promotion of red meat and wines is unacceptable Date: 2022-02-22 11:22:45

(HU) Café Telekinézis – A nap videója Date: 2022-02-15 08:19:07

Heinz rewards those in summer traffic jam Date: 2021-06-11 08:29:36

Promotions from the shopper’s perspective Date: 2021-06-08 10:39:40

Promotion war against Amazon Date: 2021-06-04 11:02:53

Magazine: Dancing on ice – with new moves Date: 2021-04-08 07:47:31

Krispy Kreme gives free doughnut for vaccinated customers – all year long Date: 2021-03-22 11:04:47

Successful Foam White Christmas at SPAR Date: 2021-01-25 15:36:06

Pizza and Pepsi party online – fancy up top, pajamas on the bottom Date: 2020-12-14 10:45:52

Reál: Successful promotion with Hungarian Product Date: 2020-12-07 10:21:11

Old world and new world – in the light of promotions Date: 2020-09-01 09:54:19

Mountain Dew calls consumers to “Claim the Outdoors” Date: 2020-08-18 11:10:01

Return of instore promotions Date: 2020-06-10 14:21:19

Csonka Pici is the face of PENNY’s new PICI prices advertising campaign!
Date: 2023-02-23 20:20:24

The most successful promotion of the year is 2023 – you can still apply for 2 weeks
Date: 2023-02-14 22:30:14

More than 10 tons of collected plastic bottles
Date: 2023-01-30 11:39:55

Year-end collaboration between Mastercard and SPAR
Date: 2022-12-20 14:24:23

Price swing on the playground of inflation
Date: 2022-12-13 10:34:57

Jägermeister launches campaign for new intelligent packaging – The Secret is Ice Cold
Date: 2022-10-26 09:29:21

Cactus switches to more sustainable communication
Date: 2022-10-03 14:00:05

This is how SPAR responds to current consumer trends
Date: 2022-09-13 10:25:46

Rossmann comes up with a new prize game
Date: 2022-09-13 08:48:32

Weird speech, but there is sense in it – Video of the day
Date: 2022-08-30 08:41:53

Purina Hungary appeals to cat lovers with a sticker promotion
Date: 2022-08-23 08:56:14

But who gets the discount? – The picture of the day
Date: 2022-08-15 07:54:25

Aldi plays a significant role in the month of domestic products
Date: 2022-08-03 07:49:39

A nap levese! – A nap képe
Date: 2022-07-26 08:11:55

(HU) Aki a Gyulait szereti, az nyerni is szeret!
Date: 2022-05-31 15:33:39

Magazine: Price promotions /Re-planning
Date: 2022-05-30 06:23:10

Márka launches a two-month long prize-show
Date: 2022-03-16 10:29:24

Feldman: the EU to ban the promotion of red meat and wines is unacceptable
Date: 2022-02-22 11:22:45

(HU) Café Telekinézis – A nap videója
Date: 2022-02-15 08:19:07

Heinz rewards those in summer traffic jam
Date: 2021-06-11 08:29:36

Promotions from the shopper’s perspective
Date: 2021-06-08 10:39:40

Promotion war against Amazon
Date: 2021-06-04 11:02:53

Magazine: Dancing on ice – with new moves
Date: 2021-04-08 07:47:31

Krispy Kreme gives free doughnut for vaccinated customers – all year long
Date: 2021-03-22 11:04:47

Successful Foam White Christmas at SPAR
Date: 2021-01-25 15:36:06

Pizza and Pepsi party online – fancy up top, pajamas on the bottom
Date: 2020-12-14 10:45:52

Reál: Successful promotion with Hungarian Product
Date: 2020-12-07 10:21:11

Old world and new world – in the light of promotions
Date: 2020-09-01 09:54:19

Mountain Dew calls consumers to “Claim the Outdoors”
Date: 2020-08-18 11:10:01

Return of instore promotions
Date: 2020-06-10 14:21:19