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(HU) Shop! MarketPlace
Date: 2024-05-23 11:47:09
Shop! MarketPlace Shop! Association – the parent organisation of POPAI Hungary – held its biggest annual event, the MarketPlace conference and trade show at the Duke Energy Center in Cincinnati...
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Generation Z trends
Date: 2024-03-26 11:45:44
What will young people be doing, wearing and thinking in 2024? – asks Rebecca Stewart in Adweek. She lists three key trends for targeting young consumers. This article is available for...
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Innovation and inspiration
Date: 2024-02-20 16:19:02
Promising a new level of collaboration and in-store experience, the Shop! MarketPlace trade show will take place on 9-11 April. This article is available for reading in Trade magazin 2024/2-3...
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Tartós installációs az Év Displaye 2023
Date: 2024-01-17 11:20:52
Nagy érdeklődés övezte a POPAI és a Trade Marketing Klub összevont évzáró eseményét. A házigazda Pick Szeged a gyorsan változó vásárlási igényekre adott válaszaival, a szervezők pedig a POPAI Awards POP...
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Trade Marketing Club and POPAI joint year-end event
Date: 2023-11-07 13:53:54
We invite you to an exciting meeting. The Trade Marketing Club and POPAI Hungary, as the international point-of-sale marketing association, are jointly organizing their last meeting of the year. Visitors...
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Gyorsan változó tartalmak és képernyők
Date: 2023-10-06 11:20:23
A nyári szünet utáni első POPAI-találkozót szeptember 7-én délután tartották „Very Fast Moving Contents and Screens” (Gyorsan változó tartalmak és képernyők) témában. Az esemény házigazdája Lukatics Attila, a szervezet új tagvállalata,...
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Uniform but unique
Date: 2023-04-25 11:37:31
Dina Meindl, managing director of membership services at Shop Association introduced the revamped central website, the Shop! Central platform and the Let’s Talk Shop! video roundtable discussion series. Building on...
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Gen Z at Shop! Ideation
Date: 2023-03-06 15:29:11
At the end of 2022 Colombus (Ohio, USA) was the host of the annual Shop! Ideation conference. There were presentations about retail and point of sale marketing, a “Retail Challenge”...
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Retail and POP industry together again
Date: 2023-02-28 11:10:49
EuroShop’s three-yearly industry fair POPAI and Shop! in the life of organizations, in addition to viewing the exhibition, it is also a time for personal meetings, professional discussions, and new...
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One week in the spirit of retail marketing
Date: 2022-10-03 19:18:03
This year’s Shop! Ideation will take place in Columbus (Ohio) in the USA, on 23-25 October. The topics of the conference include retail and POS marketing, cooperation, training and networking,...
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POP trade day
Date: 2022-09-13 10:37:29
On 23 June a small but enthusiastic group of POPAI members visited the Artmacth POS factory in Timisoara. Everything at the same place Ágnes Péczely-Tóth, head of sales and marketing...
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Magazine: POPAI reports
Date: 2022-06-21 06:29:35
Shop! arrives in Chile Chile has joined POPAI’s parent organisation, Shop! Enhancing Retail Enviroments & Experiences. In South America Chile is the third country, after Argentina and Brazil, where the...
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School year start around the world
Date: 2021-11-08 23:05:04
Shop! has collected this year’s Back to School point of sale and shopper activations from 12 countries – the Czech Republic, France, the Netherlands, Ireland, Hungary, Germany, Austria, Russia, Spain,...
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Positive beauty and Nature’s Recipe – sustainability at Unilever
Date: 2021-06-10 10:38:14
POPAI Hungary held its annual general meeting online. The professional part was a topic of strategic and practical sustainability at Unilever, broken down globally and by category. The POPAI Hungary...
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Shop! Global Awards award ceremony
Date: 2021-05-17 15:35:55
At the end of April an online award ceremony was organised to present the Shop! Awards, the OMA awards to the winner of the North American POP competition and the...
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Harrods celebrates 150 years of chocolate
Date: 2021-05-17 10:59:26
Harrods celebrates 150 years of chocolate with the opening of the much-anticipated Chocolate Hall; concluding the final chapter of the four-year restoration of the Food Halls in Harrods’ Knightsbridge store. The...
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Digital integration in Australia
Date: 2021-05-14 11:14:54
The POPAI and Shop! chapters are watching each other on all five continents. This time we got a summary of digital integration in instore marketing tools from Australia. The Shop!...
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Mother’s Day displays from Australia
Date: 2021-05-11 11:09:32
The POPAI and Shop! chapters are watching each other on all five continents. This time we got a summary of the Mother’s Day -held on the second Sunday of May...
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Retailers now able to offer virtual visualization solutions in-store
Date: 2021-05-10 10:20:56
Leading augmented reality (AR) and 3D creative platform Poplar Studio has partnered with Raydiant, the leading experience platform offering plug-and-play digital signage solutions, that enhance and transform the in-store experience...
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Winners’ Games 2021
Date: 2021-05-03 11:07:17
The winners of the Shop! Gllobal Awards were announced. Only national and regional gold medalists can enter this competition, so it is considered the „Oscar” for the POP industry. The...
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Consumer & Shopper Insights post-COVID at Shop! CoLabs
Date: 2021-04-26 11:03:26
The renewed central leadership of POPAI and Shop! assotiations started the CoLabs innovative, relevant, fresh initiative with great succes. The CoLabs idea generator incubator events’ targetted to fill online events...
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Sydney to create ‘world-class boulevard’
Date: 2021-04-19 08:31:53
Sydney is to invest $43.5 million converting the city’s downtown retail destination George Street into what it hopes will become a ‘world-class pedestrian boulevard’. New Italian style grocery comes here...
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Four winners go to the Shop! Global Awards competition
Date: 2021-04-09 10:54:35
POPAI Hungary Organisation has organised the POPAI Student Design Awards competition for university students for the second time. The main sponsor was SPAR and the thematic sponsor was Zewa. The...
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Enviromental friendly display in the Netherlands
Date: 2021-03-08 11:03:43
On introducing the reusable Mr. Flexx® display system, the Dutch supermarket chain of Hoogvliet to roll out this Mr. Flexx® Premium version in all 71 supermarkets. Maximum CO2 reduction in combination...
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A Shoe-in for Success
Date: 2021-03-03 10:35:00
Unique Store Fixtures’ contribution helps Chrisitan Louboutin’s new boutique showcase products in style. On the Retail Enviroments site published by POPAI Hungary’s mother organisation Shop! HQ, there is a nicely...
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(HU) Sikeres trade marketing stratégiák Óperencián innen és túl
Date: 2021-02-18 11:21:46
Sorry, this entry is only available in HU....
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Is-store sustainability in drug stores
Date: 2021-02-15 08:50:34
Holland & Barrett, one of Europe’s largest drug and more chain opened a new concept store. The shelving and shopfitting , lighting, design aims to reduce both energy consumption and CO2...
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CoLabs are shaping POPAI’s new paths
Date: 2021-02-10 10:59:18
New winds are blowing in POPAI and Shop! organization. The renewed central leadership gathers ideas with an innovative, relevant, fresh approach and the involvement of member companies. The change is...
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The world’s first, really green grocery store
Date: 2021-01-27 10:47:59
The PCC Community Market in the Ballard neighborhood of Seattle has become the world’s first Living Building Challenge (LBC) Petal-Certified grocery store. LBC Petal certification for PCC Ballard represents rigorous...
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Award winning stores and POP projects
Date: 2021-01-25 14:12:41
POPAI Hungary’s parent organisation, Shop! joined forces with Retail Design Institute to present last year’s winning concepts in an online webinar. Shop!’s global development director, Leo van de Polder organised...
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