Generation Z trends
What will young people be doing, wearing and thinking in 2024? – asks Rebecca Stewart in Adweek. She lists three key trends for targeting young consumers.
This article is available for reading in Trade magazin 2024/2-3
Firstly, Generation Z is Googling everything. In particular, they prefer Amazon, TikTok and YouTube to classic platforms such as Google.
Secondly, fashion, beauty and self-expression are becoming increasingly strange.
Thirdly, as Generation Z is the most populous age group globally and will make up 27% of the world’s workforce by 2025, it is a good idea for brands to be more attentive and sensitive to them.
//
Related news
According to the 19-29 year olds, inflation in May was 18 percent, compared to the actual figure of 4 percent
According to the K&H youth index, young people still perceive…
Read more >There are serious differences between the savings of people in their twenties
Less than half of young people, 45 percent, have no…
Read more >Generation Z has grown up: it’s time to break down stereotypes
Generation Z, once characterized by the stereotype of “gamer kids”,…
Read more >Related news
Valeo Foods Completes Acquisition Of Appalaches Nature
Valeo Foods Group has completed the acquisition of Appalaches Nature,…
Read more >Carrefour grows in France and Brazil, lags behind in rest of Europe
Carrefour says it is rather pleased with its financial results…
Read more >Food and beverage innovation plunges nearly 50% since 2007: Mintel
The market research firm said about a quarter of items…
Read more >