Nielsen Kiskereskedelmi Index

Magazine: Strong brands, strong flavours
Date: 2021-03-03 07:28:07

They don’t care about the pandemic or the changes of seasons: wet condiment (ketchup, mustard and mayonnaise) and horseradish sales continue to grow. Anita Plánk, ideation lead of Unilever Magyarország...

We have never needed energy this much before
Date: 2020-08-25 10:13:12

According to András Palkó, marketing operations manager of Coca-Cola HBC Magyarország, energy drink sales continued growing in 2019: volume sales augmented by 2 percent and value sales jumped 8.9 percent....

Mineral waters going greener
Date: 2020-08-03 10:46:03

According to András Palkó, marketing operations manager of Coca-Cola HBC Magyarország, mineral water volume sales were up 4.6 percent in 2019 and value sales augmented by 7.2 percent in the...

Expanding cereal crop circles
Date: 2020-07-15 10:14:51

2019 was a good year for cereal products, but we might be surprised if we take a closer look. For instance Levente Németh, marketing manager of Nestlé Hungária Kft. informed...

Magazine: Sales growth in the pet food market
Date: 2020-05-15 07:00:22

Pet food sales developed by two-digit numbers last year. Dániel Nagy, customer marketing expert of Mars Magyarország Értékesítő Bt. told our magazine that sales are growing month by month, without...

Magazine: Ham prices getting fatter
Date: 2020-03-20 07:15:49

Pork has undergone an eventful period recently. Last year the swine fever epidemic started in China, as a result of which China’s pig stock reduced by 40 per cent and...

Magazine: Consumer perception of innovations
Date: 2020-02-11 07:15:46

In the 2nd quarter of 2019 nominal value sales were up 7.7 percent from the level of the 1st quarter. The market share of discount supermarkets reached 28 percent –...

A gluten-free life for 80 billion forints a year
Date: 2019-09-16 12:32:25

Gluten-free groceries had a 4-percent share in total grocery sales between July 2018 and June 2019. Gluten-free foods were sold in the value of almost HUF 80 billion. Dóra Hajnal,...

Magazine: Familiar flavours, new looks
Date: 2019-08-21 07:14:48

Both sausage and salami sales increased in 2018: 1.4 percent more sausage and 1.5 percent more salami were sold than in 2017. Value-wise sausage sales were up 6.5 percent and...

Magazine: Let’s drink a bit of fruit
Date: 2019-08-12 07:09:21

In 2018 the fruit juice market produced a record-breaking, more than 10-percent value sales growth. Adrienn Papp-Zelena, Sió-Eckes Kft.’s trade marketing coordinator told: the sales growth of market leader SIÓ...

Ice cold drinks
Date: 2019-08-01 10:26:59

Continuing the trend of recent years, ice tea sales grew in 2018 – as a matter of fact the sales growth was faster in both value and volume than in...

Ever-faster market expansion
Date: 2016-05-11 09:54:52

Fruit yogurt value sales were up 7 percent and volume sales expanded by 2 percent in the February 2015-January 2016 period. The size of the market neared HUF 37 billion...

Volume sales grew above the average in four categories
Date: 2016-03-22 10:37:29

Nielsen measures eight cleaning product categories, the combined sales of which reached HUF 25 billion in the last November-October period. Values sales surged 5 percent – a bit less than...

Grocery retail sales are growing
Date: 2016-01-15 10:29:07

Grocery retail sales valued at HUF 1,300 billion in the 90 categories audited by Nielsen, between December 2014 and September 2015. Like-for-like value sales augmented by 5 percent and volume...

Sales remained concentrated
Date: 2015-10-15 10:00:29

Laundry detergents were sold for HUF 19 billion in the first six months of the year. Like-for-like value sales rose 7 percent but volume sales decreased by 4 percent. Sales...

Slight change in the weight of bigger stores
Date: 2015-08-20 00:14:29

Retail sales of coffee neared HUF 27 billion in the December 2014-May 2015 period. Value sales grew by 3 percent but volume sales fell 1 percent. Stores with a floor...

The annual market approaches 4 billion forints
Date: 2015-03-31 09:01:06

Insecticide and insect repellent sales are highly dependent on weather: when the summer is dry, there are fewer mosquito and other insects. Between May 2013 and April 2014 volume sales...

A 17-billion-forint annual market
Date: 2015-02-27 07:56:39

Mayonnaise, ketchup and mustard generated a HUF 17-billion combined turnover in the December 2013 – November 2014 period. Value sales improved 4 percent from the base period. Mayonnaise sales valued...

A change in store type shares
Date: 2015-02-25 09:00:51

General cleaner retail sales were between HUF 9 and 10 billion in the first ten months of recent years. The category is the 9th biggest from the 70 household chemical...

Magazine: Strong brands, strong flavours Date: 2021-03-03 07:28:07

We have never needed energy this much before Date: 2020-08-25 10:13:12

Mineral waters going greener Date: 2020-08-03 10:46:03

Expanding cereal crop circles Date: 2020-07-15 10:14:51

Magazine: Sales growth in the pet food market Date: 2020-05-15 07:00:22

Magazine: Ham prices getting fatter Date: 2020-03-20 07:15:49

Magazine: Consumer perception of innovations Date: 2020-02-11 07:15:46

A gluten-free life for 80 billion forints a year Date: 2019-09-16 12:32:25

Magazine: Familiar flavours, new looks Date: 2019-08-21 07:14:48

Magazine: Let’s drink a bit of fruit Date: 2019-08-12 07:09:21

Ice cold drinks Date: 2019-08-01 10:26:59

Ever-faster market expansion Date: 2016-05-11 09:54:52

Volume sales grew above the average in four categories Date: 2016-03-22 10:37:29

Grocery retail sales are growing Date: 2016-01-15 10:29:07

Sales remained concentrated Date: 2015-10-15 10:00:29

Slight change in the weight of bigger stores Date: 2015-08-20 00:14:29

The annual market approaches 4 billion forints Date: 2015-03-31 09:01:06

A 17-billion-forint annual market Date: 2015-02-27 07:56:39

A change in store type shares Date: 2015-02-25 09:00:51