Nestlé - Trademagazin

3 new products in the Maggi spice portfolio
Date: 2019-05-01 09:31:39

There are three new products in the Maggi spice mix portfolio that was introduced last year. All three of them are the result of comprehensive domestic innovation work, therefore they...

KitKat Green Tea Matcha brings flavor of Japan to Europe
Date: 2019-04-26 10:50:25

The four-finger treat will be available in retailers across Europe starting in late February. This follows requests from chocolate lovers to make innovative KitKat flavors available to consumers outside Japan....

Magazine: When you need a bit of energy
Date: 2019-04-23 07:06:38

Sales developed well in the cereal product market last year, but the different segments contributed differently to this good performance. Tamás Czepanecz, brand manager of Nestlé Hungária Kft. told: value sales of...

Nestlé Launches R&D Accelerator Programme For Product Innovation
Date: 2019-04-12 11:50:24

Nestlé has announced the launch of an R&D accelerator programme to boost the development of innovative products and systems. It will bring together scientists from Nestlé, students, and start-ups, who...

Diet and finesse
Date: 2019-04-10 20:10:17

Health-consciousness is the main direction in food and drink trends at the moment. More and more consumers follow special diets, and people aren’t simply counting calories any more: they are looking...

Magazine: Self-rewarding and chocolate bars
Date: 2019-04-10 07:59:10

In spite of rising ingredient prices and the public health product tax (NETA), the chocolate bar market is doing well. The reason of this is the increase in Hungarians’ purchasing power...

Magazine: In-store campaigns for sales growth
Date: 2019-04-09 07:52:47

András Juhász, lead media planner of dunnhumby Hungary told at the Trade Marketing Club conference in February: sales of a store can be increased by 21 percent on average with...

Nestlé Goes Vegan With Meat-Free Burger Range
Date: 2019-04-05 11:50:08

Nestlé is launching a range of plant-based burgers on fast-growing vegan foods market. According to the retailer, vegan products could compete for taste with meat-containing burgers. Nestlé is trying to...

NESQUIK cocoa powder launched in recyclable packaging
Date: 2019-03-10 12:23:04

On 4 March Nestlé announced the launch of cocoa powder NESQUIK All Natural, which only contains five natural ingredients. What is more, the product – that is made in Szerencs...

Focusing on the future
Date: 2019-02-25 10:48:00

Our magazine interviewed Gergely Bálint, Nestlé Hungária’s new director of corporate sales, Mónika Szilva, the new head of the Maggi business line and Gábor Tompa, the company’s new corporate communication...

Kitkap green tea matcha is now available in Europe
Date: 2019-02-19 10:45:41

KitKat, chocolate covered wafers from the UK, have gained legions of fans across the globe, and Japan is no exception. First introduced to Japan in 1973, it quickly became a...

New commercial director at Bonafarm
Date: 2019-02-01 13:05:39

Starting from 1st January 2019, György Sóskuti is the new commercial director at Bonafarm Group. The expert has been working in the FMCG-sector for nearly two decades. Prior to joining...

What can be the main trends in the communication strategies of FMCG brands in 2019?
Date: 2019-01-31 15:41:11

Between 1 July and 31 December 2018 the Hungarian representatives of the most valuable international FMCG brands were communicating online in line with global trends. International surveys showed that among...

New Nestlé coffee factory in Egypt
Date: 2019-01-31 10:20:14

Nestlé opened a new 12,740m² Bonjorno coffee production plant in Egypt. There are 240 people working in the factory, which was built from CHF 13.9 million. It was in January...

(HU) „Mi tudjuk, hogy megéri – megtérülés a trade marketingben”
Date: 2019-01-29 19:31:15

Sorry, this entry is only available in HU....

Nestlé accelerates action to tackle plastic waste
Date: 2019-01-21 11:11:52

Nestlé today laid out its broader vision to achieve a waste-free future and announced a series of specific actions towards meeting its April 2018 commitment to make 100% of its...

The Swiss Nestlé closes its only Romanian plant
Date: 2019-01-11 11:20:29

The Swiss Nestlé Food Group closes its only Romanian plant in Temesvár, leaving 388 people unoccupied -the company announced on Friday. Workers are already negotiating the terms and conditions of...

The trademark of Szerencsi Chocolate in new hands
Date: 2018-12-11 11:47:09

The Nestlé Hungária Kft. resigns from the use of the trademark “Szerencsi” on confectionery products. From now the trademarks can only be used by Szerencsi Bonbon Kft. With this, the...

Magazine: Once upon a time… Business Days 2018 (Part 2)
Date: 2018-12-06 07:24:00

Thursday was the third day of the Business Days conference and the first speaker was Dr Zsolt Feldman, state secretary of agriculture from the Ministry of Agriculture. His topic was...

There are many more misconceptions about conscious nutrition
Date: 2018-11-23 11:30:51

Although more and more people are seeking a balanced diet and consciously choose from the shelves of the food stores, Nestlé’s most recent home nutrition habits and a basic nutritional...

Tesco and Nestlé donated more than 11 million HUF to the Food Bank
Date: 2018-11-12 11:17:39

Tesco and Nestlé donated a total of 11 200 000 HUF to the Hungarian Food Bank Association. The donation was collected through an October charity action. The parties offered a...

Magazine: Once upon a time…Business Days 2018 (Part 1)
Date: 2018-11-09 07:26:25

This year we invited partners to tell and listen to fairytales at the Business Days conference in Tapolca, which was organised in cooperation with the Chain Bridge Club. Between 25...

Tesco and Nestlé collaborate against food waste
Date: 2018-10-04 11:32:34

Tesco and Nestlé jointly promote a new action to combat food waste. With the sales of selected products the two companies support the Hungarian Food Bank Association. Nestlé has offered...

Magazine: Holidays dipped in chocolate
Date: 2018-09-06 07:24:30

Even manufacturers were surprised by the sales performance of seasonal confectionery products at the end of 2017. Kitti Végh, brand manager (confectionery) of Nestlé Hungária told that sales of pralines and...

Nestlé increased profits and turnover
Date: 2018-07-26 11:13:01

The Swiss Nestlé Food Group’s profits and turnover have also risen in the first six months of this year – Világgazdaság Online wrote. Nestlé announced on Thursday that its after-tax...

Starbucks’ plans in China
Date: 2018-06-20 09:26:33

Starbucks has revealed plans of doubling the number of coffeehouses in China and tripling revenues in the next 5 years. By 2022 Starbucks would like to operate 6,600 cafés in China....

Magazine: Flavours create taste
Date: 2018-05-29 07:43:38

According to Márta Galácz, managing director of Kotányi Hungária Kft., spice volume sales remained stable in the market, while value sales augmented. Sales developed the most dynamically in the spice mix...

Nestlé – Starbucks cooperation
Date: 2018-05-25 06:04:09

Swiss food giant Nestlé is paying USD 7.15 billion to Starbucks for the rights to sell their products worldwide. Among other products, Nestlé will sell Starbucks coffee capsules and instant...

Nearly half a million children have taken part in the education programs supported by Nestlé
Date: 2018-05-16 11:21:33

This year, Nestlé Hungária organized its third Food4Talk conference on the World Day of Families, focusing on children’s healthier nutrition. This day, Nestlé also announced its global program for Healthier...

The Pink Chocolate has arrived to Hungary
Date: 2018-05-04 11:28:00

The Hungarian consumers can taste the exciting development of Nestlé, the ruby KitKat chocolate among the firsts in Europe, since the specialty product is available in some domestic food stores...

3 new products in the Maggi spice portfolio Date: 2019-05-01 09:31:39

KitKat Green Tea Matcha brings flavor of Japan to Europe Date: 2019-04-26 10:50:25

Magazine: When you need a bit of energy Date: 2019-04-23 07:06:38

Nestlé Launches R&D Accelerator Programme For Product Innovation Date: 2019-04-12 11:50:24

Diet and finesse Date: 2019-04-10 20:10:17

Magazine: Self-rewarding and chocolate bars Date: 2019-04-10 07:59:10

Magazine: In-store campaigns for sales growth Date: 2019-04-09 07:52:47

Nestlé Goes Vegan With Meat-Free Burger Range Date: 2019-04-05 11:50:08

NESQUIK cocoa powder launched in recyclable packaging Date: 2019-03-10 12:23:04

Focusing on the future Date: 2019-02-25 10:48:00

Kitkap green tea matcha is now available in Europe Date: 2019-02-19 10:45:41

New commercial director at Bonafarm Date: 2019-02-01 13:05:39

What can be the main trends in the communication strategies of FMCG brands in 2019? Date: 2019-01-31 15:41:11

New Nestlé coffee factory in Egypt Date: 2019-01-31 10:20:14

(HU) „Mi tudjuk, hogy megéri – megtérülés a trade marketingben” Date: 2019-01-29 19:31:15

Nestlé accelerates action to tackle plastic waste Date: 2019-01-21 11:11:52

The Swiss Nestlé closes its only Romanian plant Date: 2019-01-11 11:20:29

The trademark of Szerencsi Chocolate in new hands Date: 2018-12-11 11:47:09

Magazine: Once upon a time… Business Days 2018 (Part 2) Date: 2018-12-06 07:24:00

There are many more misconceptions about conscious nutrition Date: 2018-11-23 11:30:51

Tesco and Nestlé donated more than 11 million HUF to the Food Bank Date: 2018-11-12 11:17:39

Magazine: Once upon a time…Business Days 2018 (Part 1) Date: 2018-11-09 07:26:25

Tesco and Nestlé collaborate against food waste Date: 2018-10-04 11:32:34

Magazine: Holidays dipped in chocolate Date: 2018-09-06 07:24:30

Nestlé increased profits and turnover Date: 2018-07-26 11:13:01

Starbucks’ plans in China Date: 2018-06-20 09:26:33

Magazine: Flavours create taste Date: 2018-05-29 07:43:38

Nestlé – Starbucks cooperation Date: 2018-05-25 06:04:09

Nearly half a million children have taken part in the education programs supported by Nestlé Date: 2018-05-16 11:21:33

The Pink Chocolate has arrived to Hungary Date: 2018-05-04 11:28:00