Maspex Olympos Kft - Trademagazin

Stormy times, golden harvests
Date: 2024-10-17 11:29:27

This article is available for reading in Trade magazin 2024/10 Bojana Nenadovic, marketing director of Coca-Cola HBC Magyarország says that in 2023 the total fruit juice market showed a downward...

Apenta+ lightly carbonated soft drink with vitamin
Date: 2024-09-10 08:27:40

The Apenta+ range is extended with three new 750ml, lightly carbonated, vitamin containing soft drinks. Pomegranate-acai-red grape flavour Apenta+ Anti-Stress has vitamins C, B and zinc, while white peach flavour...

Ice tea all stars
Date: 2024-06-12 10:30:08

This article is available for reading in Trade magazin 2024/6-7 According to Márton Vecsei, head of soft drinks brands at HELL ENERGY Magyarország the ice tea market experienced a negative...

Functional foods in full force
Date: 2024-05-07 10:56:49

Functional products include fortified foods and beverages, nutritional and dietary supplements, and various bars and snacks enriched with vitamins, minerals, probiotics, proteins and other nutrients. These products represent the perfect...

Karcsúsodik, de zöldül a gyümölcslé
Date: 2023-11-20 11:42:02

Az elmúlt időszak egyik legfontosabb trendje a gyümölcslépiacon is a fogyasztók egészségtudatosságának erősödése, mely igényt a gyártók különböző releváns innovációkkal, megoldásokkal igyekeznek kielégíteni. Mindemellett megfigyelhető a csökkentett cukortartalmú, valamint hozzáadott...

Ice tea is a hot topic!
Date: 2023-05-25 11:33:16

2022 brought new challenges for the ice category, as the war that started in February triggered negative economic trends. Then from 1 July ice tea producers also had to face...

Sugar-free zone
Date: 2023-05-24 10:44:46

In the first half of 2022 there was dynamic growth in the soft drink category, and the low-calorie/zero sugar segment contributed this. However, in the second half of the years...

Zero and light products are conquering the market, but classic fizzy drinks have their own fans
Date: 2022-05-11 08:03:47

Ildikó Zubály, brand manager of Szentkirályi Magyarország told our magazine that volume sales of carbonated soft drinks grew by 2.3% in 2021, while value sales jumped 7.7%, in part thanks...

KUBU Tízórai
Date: 2022-05-03 09:17:21

Fruit and cereal in a small bag. Kubu Tízórai products are available in 2 flavour combinations, raspberry+semolina and apple-cinnamon+ rice, and they exclusively contain fruit and cereal. The products are...

Apenta+ Elements
Date: 2022-05-02 10:23:01

Market leader functional drink brand, Apenta+ is entering a new product category in 2022! 0.33-litre Apenta+ Elements carbonated soft drink, with vitamins and minerals, is going to be available in...

Alu-canned Topjoy CSD
Date: 2022-04-26 20:23:02

This year the aluminium can packaged, carbonated soft drinks that young consumers like so much will get a new design. The four flavours of the product range are available with...

Topjoy
Date: 2022-02-28 11:02:12

This year we are introducing two new small-bottle Topjoy products to the market: cranberry-vanilla Topjoy Extra Sweet for those who are into sweet flavours, and apple-kiwi Topjoy Extra Cool for...

Apenta Vitamixx
Date: 2022-02-08 08:21:17

In 2022 we are going to add a really refreshing taste experience to the vitamin enriched Apenta Vitamixx portfolio: limited edition Apenta Vitamixx cucumber-lime. Special flavour combinations regularly appear in...

Olympos Light watermelon-apple
Date: 2022-01-21 08:20:59

A new Light product has been added to the Olympus fruit drink range. We combined two fruits that are very popular in Hungary to launch the watermelon-apple flavour. The product...

Fizzy times
Date: 2021-04-20 10:36:26

András Palkó, marketing operations manager of Coca-Cola HBC Magyarország told our magazine that buying and consumption habits have changed in the soft drink market due to the pandemic. Still, in...

Waves coming and going in the fruit juice sea
Date: 2021-04-16 08:00:56

In the 1st quarter of 2020 the experts of Sió-Eckes Kft. observed dynamically growing value and volume sales in the FJND market. Sales were also increasing in the June-September period,...

NESTEA mango-pineapple
Date: 2021-03-23 12:07:40

A new mango-pineapple black ice tea from NESTEA! In the spirit of socially responsible business operation, 100 percent of the tea leaves used come from a specific, strictly controlled growing...

Tiger energy drinks
Date: 2021-02-17 15:29:29

Tiger, one of Central Europe’s top energy drinks has arrived in Hungary! In addition to the widely popular tutti-frutti flavoured Classic and sugar-free Zero products, two special functional drinks, Longer...

Plusssz multivitamin effervescent tablets
Date: 2021-02-17 14:36:56

PLUSSSZ multivitamin effervescent tablets provide 100 percent of the recommended daily amount of those 10 essential vitamins that the tablets contain! The product is available in 6 versions. ...

Not really a fruitful year
Date: 2020-11-23 12:30:06

Sió-Eckes Kft. experienced growing value and volume sales in the first quarter of 2020 in the fruit juice, nectar and drink (FJND) market, but marketing manager Anita Pusztai added that...

NESTEA Snowy Plum
Date: 2020-08-25 21:10:20

A new limited-edition flavour in the NESTEA portfolio for the autumn-winter season: NESTEA Snowy Plum combines a fruity taste and winter spices to offer perfect relaxation in any moment. You...

Mineral waters going greener
Date: 2020-08-03 10:46:03

According to András Palkó, marketing operations manager of Coca-Cola HBC Magyarország, mineral water volume sales were up 4.6 percent in 2019 and value sales augmented by 7.2 percent in the...

Magazine: Going sugar-free is trendy
Date: 2020-07-08 07:40:25

Pek-Snack Kft. appeared in the market with low-carb products in 2018. Marketing manager Katalin Nock-Vető said it takes time for products like this to become popular, but by now sales...

Topjoy soft drinks – carbonated and canned
Date: 2020-03-30 14:14:47

The popular fruit juice brand of young consumers now rolls out a fizzy drink product in aluminium can packaging! Topjoy consumers prefer special flavours and this is reflected in the...

Changing consumption habits in the fruit juice market
Date: 2020-01-17 09:05:18

After record sales in 2015, last year brought a slowdown in the expansion of the fruit juice market. This more moderate performance had to do with the 5-percent average price...

Vitamin boosting in the winter with fruit juices – only naturally!
Date: 2019-12-12 09:38:30

Sales increased in the fruit juice market last year, and according to Anita Pusztai, senior brand manager of Sió-Eckes Kft., the trend continues this year too. What is more, the...

Magazine: Let’s drink a bit of fruit
Date: 2019-08-12 07:09:21

In 2018 the fruit juice market produced a record-breaking, more than 10-percent value sales growth. Adrienn Papp-Zelena, Sió-Eckes Kft.’s trade marketing coordinator told: the sales growth of market leader SIÓ...

Ice cold drinks
Date: 2019-08-01 10:26:59

Continuing the trend of recent years, ice tea sales grew in 2018 – as a matter of fact the sales growth was faster in both value and volume than in...

Magazine: 3, 2, 1… zero!
Date: 2019-06-21 07:06:11

Value sales augmented by nearly 12 percent in the soft drink market in 2018. According to Dóra Pessenlehner, shopper marketing manager of Coca-Cola HBC Magyarország, the sales growth was driven...

Magazine: Hungarians not only preach water, they drink it too – and they drink a lot!
Date: 2019-04-24 07:23:20

Last year value sales in the mineral water market grew by 10.5 percent and volume sales increased by 3.5 percent. Szentkirályi-Kékkúti Mineral Water Kft. had a record sales performance: sales revenue...

Stormy times, golden harvests Date: 2024-10-17 11:29:27

Apenta+ lightly carbonated soft drink with vitamin Date: 2024-09-10 08:27:40

Ice tea all stars Date: 2024-06-12 10:30:08

Functional foods in full force Date: 2024-05-07 10:56:49

Karcsúsodik, de zöldül a gyümölcslé Date: 2023-11-20 11:42:02

Ice tea is a hot topic! Date: 2023-05-25 11:33:16

Sugar-free zone Date: 2023-05-24 10:44:46

Zero and light products are conquering the market, but classic fizzy drinks have their own fans Date: 2022-05-11 08:03:47

KUBU Tízórai Date: 2022-05-03 09:17:21

Apenta+ Elements Date: 2022-05-02 10:23:01

Alu-canned Topjoy CSD Date: 2022-04-26 20:23:02

Topjoy Date: 2022-02-28 11:02:12

Apenta Vitamixx Date: 2022-02-08 08:21:17

Olympos Light watermelon-apple Date: 2022-01-21 08:20:59

Fizzy times Date: 2021-04-20 10:36:26

Waves coming and going in the fruit juice sea Date: 2021-04-16 08:00:56

NESTEA mango-pineapple Date: 2021-03-23 12:07:40

Tiger energy drinks Date: 2021-02-17 15:29:29

Plusssz multivitamin effervescent tablets Date: 2021-02-17 14:36:56

Not really a fruitful year Date: 2020-11-23 12:30:06

NESTEA Snowy Plum Date: 2020-08-25 21:10:20

Mineral waters going greener Date: 2020-08-03 10:46:03

Magazine: Going sugar-free is trendy Date: 2020-07-08 07:40:25

Topjoy soft drinks – carbonated and canned Date: 2020-03-30 14:14:47

Changing consumption habits in the fruit juice market Date: 2020-01-17 09:05:18

Vitamin boosting in the winter with fruit juices – only naturally! Date: 2019-12-12 09:38:30

Magazine: Let’s drink a bit of fruit Date: 2019-08-12 07:09:21

Ice cold drinks Date: 2019-08-01 10:26:59

Magazine: 3, 2, 1… zero! Date: 2019-06-21 07:06:11

Magazine: Hungarians not only preach water, they drink it too – and they drink a lot! Date: 2019-04-24 07:23:20