Tag "Márka Üdítőgyártó"

Márka Dragon Fruit and Cactus Limonádé

In 2024 Márka continued to develop and expand its Lemonade product range. In addition to developing two new flavours – Dragon Fruit and Cactus – we have completely renewed the...

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Promotion of the Year awards presented at a trade conference

This year the “Promotion of the Year 2024” awards ceremony took place on 18 April, organised by Trade magazin and bringing together key players from the FMCG sector for the...

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Refreshing news straight from the consumers – reveals a representative survey by Márka

In the first quarter of 2024 Márka Üdítőgyártó Kft. conducted a representative survey. “The research objective was to get a more accurate picture of consumer habits, needs and preferences. We...

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Adrenalin Classic Energy drink – Renewed packaging design and recipe

The advantage of the product is its renewed packaging, which isn’t only progressive and eye-catching, but has also been made using the special “matt tactile overvarnish” technology, plus the energy...

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New managing director at Magyarvíz Kft., the manufacturer of Mizse

András Dunai has more than 28 years of experience in the FMCG sector, and in the last 21 years he has worked in the beverage industry – he comes to...

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If you need a little… energy

In 2023 the energy drink category showed a small decline in terms of units sold, but an increase in value. This article is available for reading in Trade magazin 2024/5...

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Open water!

There was a sales drop in the mineral water category last year. However, the branded flavoured mineral water market has produced an impressive growth recently. This article is available for...

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Carbonated soft drinks and syrups riding the stormy waves of the market

In 2023 the carbonated soft drinks market continued to be affected by external factors such as high inflation, the changing tax environment, the introduction of the EPR fee, soaring raw...

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Strong headwind in the juice market

This article is available for reading in Trade magazin 2024/2-3 NIQ data reveals: the FJND market grew by 6.8% in value, with a 23.7% decline in volume sales in 2023...

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Ice tea is a hot topic!

2022 brought new challenges for the ice category, as the war that started in February triggered negative economic trends. Then from 1 July ice tea producers also had to face...

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Sugar-free zone

In the first half of 2022 there was dynamic growth in the soft drink category, and the low-calorie/zero sugar segment contributed this. However, in the second half of the years...

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If the lemons are sour…just use them to make lemonade!

Nielsen data reveal that fruit juice value sales grew by 11.2% in January-November 2022, but volume sales decreased by 6.6%. The like-for-like sales drop was even bigger in the last...

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New kinds of challenges in the fruit juice market

Anita Pusztai, Sió-Eckes Kft.’s marketing director reported that sales were up 10% in the fruit juice, nectar and drink (FJND) market in 2022. “Sió-Eckes preserved its stable market share and...

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Ice tea has survived the ice age

András Palkó, marketing director of Coca-Cola HBC Magyarország told our magazine that the ice tea category stepped on a growth path in 2021, after the troubles of 2020. The reopening...

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Shoppers expect more from flavoured waters

According to the Hungarian Mineral Water, Fruit Juice and Soft Drink Association (MÁGYÜSZ), flavoured mineral water sales fell by 18 percent in 2020. The reason behind this sales drop was...

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Magazine: Great taste with less sugar

Following the global trend, Hungarian food and drink companies are manufacturing a growing number of low-sugar, low-carb, sugar-free and no-carb products. Sales of carbonated soft drinks by Coca-Cola HBC Magyarország...

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Fizzy times

András Palkó, marketing operations manager of Coca-Cola HBC Magyarország told our magazine that buying and consumption habits have changed in the soft drink market due to the pandemic. Still, in...

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Magazine: Ice tea all year round

Barnabás Kovács, Szentkirályi Magyarország’s senior regional brand manager told Trade magazin that ice tea sales were higher in 2019 than in the previous year. Lipton Ice Tea sales were growing...

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Mineral waters going greener

According to András Palkó, marketing operations manager of Coca-Cola HBC Magyarország, mineral water volume sales were up 4.6 percent in 2019 and value sales augmented by 7.2 percent in the...

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They not only give energy, but great flavour experience too

Since the easing of the public health product tax (NETA) burden in 2013 the energy drinks market has been growing with dynamics of former years. The NETA has also cleansed...

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