Lidl - Trademagazin

Magazine: Emotionally the most effective retail commercials in 2020 – Based on Synetiq’s regular neuromarketing testing of television commercials
Date: 2021-07-02 06:16:55

There were creative retail television commercials in 2020 too. Promotion campaigns, family Christmases, Black Friday messages – all of these were featured and the food was fresh, the prices were...

Magazine: Online retail leaped forward 3 years
Date: 2021-06-30 06:37:02

Norbert Madar, GKI Digital’s lead consultant has defined what e-commerce is: every order placed online, irrespective of the place of payment and collection, qualifies as online sales in the surveys...

Lidl helps Heim Pál Children’s Hospital
Date: 2021-06-09 10:13:26

Lidl Hungary will increase the value of the grant to Heim Pál Children’s Hospital from HUF 5 million per month to HUF 6.5 million per month. Food donation contributes significantly...

(HU) Kibővíti klímasemleges termékeit a Lidl Németország
Date: 2021-06-08 08:10:15

Sorry, this entry is only available in HU....

Lidl crosses the finish line first!
Date: 2021-06-04 08:27:29

There is always a reason why it is worth waiting for Trade magazin’s FMCG retailer ranking every year. Already last year many asked the question: Will Lidl overtake Tesco in...

Lidl app helps to find the quietest shopping period
Date: 2021-06-03 13:22:45

In the United Kingdom Lidl integrated a new feature in its loyalty app that shoppers can use to avoid crowds. Users need to tap the ‘best time to shop’ banner...

Lidl online’s launch is the most anticipated
Date: 2021-06-03 13:15:17

According to Reacty Digital’s annual e-commerce survey, 39 percent of Hungarian consumers bought fashion items online last year and 38 percent purchased small and large household appliances. One third of...

The FMCG retailer ranking for 2020 is out – Lidl has reached the No.1 spot!
Date: 2021-06-03 11:19:38

There is always a reason why it is worth waiting for Trade magazin’s FMCG retailer ranking every year, sometimes one or two surprises are revealed, while at other times a...

Gluten-free diet
Date: 2021-05-28 09:57:03

In Hungary 1-2 percent of the population are sensitive to gluten and the proportion of lactose intolerant people is between 20 and 40 percent. For them it is crucial to...

Lidl received a prize as a reliable employer again
Date: 2021-05-26 10:00:48

The Trusted Employer 2021/2022 awards were awarded again to Lidl Hungary after 2017/2018 and 2019/2020. The German-Hungarian Chamber of Industry and Commerce (DUIHK) awards the recognitions to companies that fulfil...

Lidl Plus, Lidl’s unique innovation, has arrived
Date: 2021-05-18 10:00:33

Lidl Plus, Lidl’s unique digital loyalty Hungary, is launched. The handy and easy-to-use mobile app not only gives shoppers extra shopping benefits and discounts, but also includes many useful features...

Lidl Ireland Launches Range Of Locally-Sourced Craft Beers
Date: 2021-05-14 08:50:23

Lidl Ireland has rolled out a new range of craft beers, doubling the number of locally-sourced craft beers it offers. The discounter has added 12 new SKUs to its range,...

Magazine: Carry on, food industry!
Date: 2021-05-11 06:06:24

During a pandemic health becomes more important to people than anything else. There is so much talk in the media about the importance of having a strong immune system that...

Lidl offers shoes made of used PET bottles
Date: 2021-05-05 09:53:04

For the first time, Lidl Hungary its own-brand shoes made from 100% recycled PET bottles, giving new life to old plastics. The speciality of the new products is that 25%...

Lidl enters the North Macedonian market
Date: 2021-04-28 11:04:07

Having already entered the markets of Slovenia, Croatia and Serbia, Lidl opened its first store in North Macedonia too. The discounter has invested EUR 500,000 in the division, which has...

PLMA News in brief
Date: 2021-04-28 10:33:50

More and more retailers roll out sustainable private label product ranges. Waitrose halved the plastic packaging of private label Easter chocolate eggs. This year Lidl Belgium unveils 11 meat alternatives in its Veggie and...

2021 is the year when sports marketing strategies have to be reviewed
Date: 2021-04-28 09:45:06

Handball: A post-COVID pioneer After numerous events have been postponed due to the pandemic, the first major tournament that did take place was the Lidl-sponsored handball world championship in Egypt....

Lidl Portugal Launches First Certified Vegan Wine
Date: 2021-04-27 08:10:42

Lidl Portugal has launched its first certified vegan wine of national origin, Indelével Vegan Tinto Regional Alentejo. Developed from a combination of Alicante Bouschet, Aragonez and Syrah grape varieties, Indelével...

Magazine: Discounters are conquering Europe
Date: 2021-04-16 07:36:00

According to the E-Scanner newsletter of the Private Label Manufacturers Association (PLMA), discount supermarkets have increased their market share and they are playing a very important role in European retail...

Chicken Tips and Tricks: 3 Fried chicken and chicken breast supreme – Lidl Cooking School with Széll Tamás
Date: 2021-04-06 11:27:08

Cook with Szél Tamás at the Lidl cooking school! https://youtu.be/D6N5OK8i0Yo...

(HU) Egyre nagyobb szeletet hasít a Lidl a magyar borexportból
Date: 2021-03-30 11:38:38

Sorry, this entry is only available in HU....

Lidl offers Easter hams cheaper
Date: 2021-03-23 11:35:51

Compared to last year, Lidl offers almost all hams cheaper, in the Easter period this year, which can be a great relief for Hungarian families as the holiday approaches. According...

Lidl Switzerland Completes 200,000 Refuels In Its E-Filling Stations
Date: 2021-03-22 08:10:31

Lidl Switzerland has reached the milestone of completing 200,000 refuels in its e-charging stations. The discounter has been steadily expanding its network of e-charging stations since 2016, enabling customers to...

Lidl Belgium adds new vegetarian and vegan products
Date: 2021-03-16 14:08:54

Lidl Belgium has added 11 new meat substitute products to its private label vegetarian and vegan range. From the new additions 7 are vegetarian and 4 are vegan products. Lidl Belgium has...

PLMA-news in brief
Date: 2021-03-16 13:39:43

Amazon is launching its online programme in Poland. Private label wine sales by Delhaize were up 20 percent last year. Penny is adding the vegan Food for Future brand to...

Lidl named supermarket of the year in the UK
Date: 2021-03-16 09:32:04

Lidl GB has been named Supermarket of the Year in the United Kingdom at the 2020 Retail Industry Awards. Judges praised Lidl’s effort to provide affordable fresh produce to families...

For the first time, Lidl offers a household product made from recycled plastic
Date: 2021-03-03 11:24:08

As part of REset Plastic’s plastics strategy, Lidl is constantly working to reduce its use of plastics and use more and more recycled plastics. The company aims to get closer...

Lidl gradually increases the proportion of sustainable cotton in its own branded textile products
Date: 2021-02-25 11:28:25

Lidl has set a goal to procure cotton from 100% sustainable sources by the end of 2022. An important step towards achieving this goal is the partnership with the “Cotton...

Lidl is launching an online cooking school
Date: 2021-02-18 11:20:59

Lidl Magyarország is launching an online cooking course that provides both beginners and advanced learners with exclusive and unique knowledge and is available to everyone free of charge. Those who...

The future belongs to sustainable business models
Date: 2021-02-17 11:30:51

Deloitte Magyarország announced the Green Frog Award for the 20th time, which is used to recognize companies that have excelled in the field of non-financial reports in Hungary. Lukács Ákos,...

Magazine: Emotionally the most effective retail commercials in 2020 – Based on Synetiq’s regular neuromarketing testing of television commercials Date: 2021-07-02 06:16:55

Magazine: Online retail leaped forward 3 years Date: 2021-06-30 06:37:02

Lidl helps Heim Pál Children’s Hospital Date: 2021-06-09 10:13:26

(HU) Kibővíti klímasemleges termékeit a Lidl Németország Date: 2021-06-08 08:10:15

Lidl crosses the finish line first! Date: 2021-06-04 08:27:29

Lidl app helps to find the quietest shopping period Date: 2021-06-03 13:22:45

Lidl online’s launch is the most anticipated Date: 2021-06-03 13:15:17

The FMCG retailer ranking for 2020 is out – Lidl has reached the No.1 spot! Date: 2021-06-03 11:19:38

Gluten-free diet Date: 2021-05-28 09:57:03

Lidl received a prize as a reliable employer again Date: 2021-05-26 10:00:48

Lidl Plus, Lidl’s unique innovation, has arrived Date: 2021-05-18 10:00:33

Lidl Ireland Launches Range Of Locally-Sourced Craft Beers Date: 2021-05-14 08:50:23

Magazine: Carry on, food industry! Date: 2021-05-11 06:06:24

Lidl offers shoes made of used PET bottles Date: 2021-05-05 09:53:04

Lidl enters the North Macedonian market Date: 2021-04-28 11:04:07

PLMA News in brief Date: 2021-04-28 10:33:50

2021 is the year when sports marketing strategies have to be reviewed Date: 2021-04-28 09:45:06

Lidl Portugal Launches First Certified Vegan Wine Date: 2021-04-27 08:10:42

Magazine: Discounters are conquering Europe Date: 2021-04-16 07:36:00

Chicken Tips and Tricks: 3 Fried chicken and chicken breast supreme – Lidl Cooking School with Széll Tamás Date: 2021-04-06 11:27:08

(HU) Egyre nagyobb szeletet hasít a Lidl a magyar borexportból Date: 2021-03-30 11:38:38

Lidl offers Easter hams cheaper Date: 2021-03-23 11:35:51

Lidl Switzerland Completes 200,000 Refuels In Its E-Filling Stations Date: 2021-03-22 08:10:31

Lidl Belgium adds new vegetarian and vegan products Date: 2021-03-16 14:08:54

PLMA-news in brief Date: 2021-03-16 13:39:43

Lidl named supermarket of the year in the UK Date: 2021-03-16 09:32:04

For the first time, Lidl offers a household product made from recycled plastic Date: 2021-03-03 11:24:08

Lidl gradually increases the proportion of sustainable cotton in its own branded textile products Date: 2021-02-25 11:28:25

Lidl is launching an online cooking school Date: 2021-02-18 11:20:59

The future belongs to sustainable business models Date: 2021-02-17 11:30:51