Tag "Lidl"
Vegan products are the stars of Lidl Germany’s campaign
Lidl Germany is starting a marketing campaign through print, online, TV and radio to inspire consumers to purchase its Vemondo brand. This product range is comprised of alternative products that are plant-based and...
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Lidl Switzerland Launches Regional Products Project
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Lidl Serbia promotes local products with new private label
Lidl Serbia has recently launched a new private label brand, S ljubavlju, domaće (With love, local), consisting of about 80 products made by local producers. Lidl says the new product range...
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Lidl opens its first service station shop in Portugal
In August Lidl opened its first store in a motorway service area in Oeiras – close to Lisbon – on the A5 motorway. The new store has a floor space...
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Discounter Lidl To Open First Stores In Latvia This Week
Lidl has announced that it plans to open its first 15 stores in Latvia this week, as it formally commences operations in the country. The openings follow a €200 million investment...
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Kaufland, Lidl Introduce Household Products From Recycled Plastic
Lidl and Kaufland have rolled out private-label household goods made from 100% recycled plastic in association with PreZero – the environmental division of the retailers’ parent company, Schwarz Group. This...
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Lidl saves food from festivals
Lidl Hungary was the first of the retail chains to launch a new operation this year, supporting more than half a thousand people in need during its summer relocations. As...
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Lidl Serbia Unveils New Private Label Brand To Promote Local
Lidl Serbia has rolled out a new private label brand, S ljubavlju, domaće (With love, local), consisting of about 80 SKUs sourced from local producers. As well as proudly boasting...
Read moreLidl supports Hungarian products with a new trademark
From September 1, Lidl will put a new trademark on the price list of domestic food, the company’s goal is to draw attention to domestic products and further strengthen their...
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Lidl to put animal welfare label on sausages
German discounter Lidl is putting animal welfare labels on sausages sold under its private-label Metzgerfrisch. The label indicates the level of animal husbandry standards in the supply chain and helps...
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Lidl Portugal Introduces Canned Wine
Lidl Portugal has launched two Portuguese canned wine SKUs under its exclusive brand, Adega Mãe. The launch of Adega Mãe Vinho Rosé Regional Lisboa and Adega Mãe Vinho Branco Regional...
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Lidl Italia Expands Range of Climate-Neutral Products
Lidl Italia has added a new range of more than 20 climate-neutral SKUs whose CO₂ emissions are offset through a number of climate and environmental projects. The range, which forms part of...
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(HU) Szombaton rendezik a 39. Lidl Balaton-átúszást
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Read moreLidl To Add Animal Welfare Label To Sausages
German discounter Lidl is adding animal welfare labels to sausages sold under its private-label brand Metzgerfrisch. The label is now being extended to sausages after it was initially added to...
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Domestic watermelon about to start at Lidl!
Lidl’Hungary warehouses will take over high-quality seed watermelons from Hungarian suppliers only from today, which will kick off the hungarian melon season. The aim of the supermarket chain is to...
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Magazine: Emotionally the most effective retail commercials in 2020 – Based on Synetiq’s regular neuromarketing testing of television commercials
There were creative retail television commercials in 2020 too. Promotion campaigns, family Christmases, Black Friday messages – all of these were featured and the food was fresh, the prices were...
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Magazine: Online retail leaped forward 3 years
Norbert Madar, GKI Digital’s lead consultant has defined what e-commerce is: every order placed online, irrespective of the place of payment and collection, qualifies as online sales in the surveys...
Read moreLidl helps Heim Pál Children’s Hospital
Lidl Hungary will increase the value of the grant to Heim Pál Children’s Hospital from HUF 5 million per month to HUF 6.5 million per month. Food donation contributes significantly...
Read more(HU) Kibővíti klímasemleges termékeit a Lidl Németország
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Lidl crosses the finish line first!
There is always a reason why it is worth waiting for Trade magazin’s FMCG retailer ranking every year. Already last year many asked the question: Will Lidl overtake Tesco in...
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Lidl app helps to find the quietest shopping period
In the United Kingdom Lidl integrated a new feature in its loyalty app that shoppers can use to avoid crowds. Users need to tap the ‘best time to shop’ banner...
Read moreLidl online’s launch is the most anticipated
According to Reacty Digital’s annual e-commerce survey, 39 percent of Hungarian consumers bought fashion items online last year and 38 percent purchased small and large household appliances. One third of...
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The FMCG retailer ranking for 2020 is out – Lidl has reached the No.1 spot!
There is always a reason why it is worth waiting for Trade magazin’s FMCG retailer ranking every year, sometimes one or two surprises are revealed, while at other times a...
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Gluten-free diet
In Hungary 1-2 percent of the population are sensitive to gluten and the proportion of lactose intolerant people is between 20 and 40 percent. For them it is crucial to...
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Lidl received a prize as a reliable employer again
The Trusted Employer 2021/2022 awards were awarded again to Lidl Hungary after 2017/2018 and 2019/2020. The German-Hungarian Chamber of Industry and Commerce (DUIHK) awards the recognitions to companies that fulfil...
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Lidl Plus, Lidl’s unique innovation, has arrived
Lidl Plus, Lidl’s unique digital loyalty Hungary, is launched. The handy and easy-to-use mobile app not only gives shoppers extra shopping benefits and discounts, but also includes many useful features...
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Lidl Ireland Launches Range Of Locally-Sourced Craft Beers
Lidl Ireland has rolled out a new range of craft beers, doubling the number of locally-sourced craft beers it offers. The discounter has added 12 new SKUs to its range,...
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Magazine: Carry on, food industry!
During a pandemic health becomes more important to people than anything else. There is so much talk in the media about the importance of having a strong immune system that...
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Lidl offers shoes made of used PET bottles
For the first time, Lidl Hungary its own-brand shoes made from 100% recycled PET bottles, giving new life to old plastics. The speciality of the new products is that 25%...
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