Lidl - Trademagazin

Felismerni a fontos és győztes kategóriákat
Date: 2019-08-20 20:29:14

„Az eladáshelyi marketing forradalma” című nemzetközi sikert aratott könyv társszerzője, Toby Desforges angol kereskedelmi szakértő Közép-Európában először tartott előadást a szlovák kereskedelmi kongresszuson néhány hete, amelyről előző számunkban tudósítottunk. A...

Lidl: reusable bags for fruits and vegetables
Date: 2019-08-20 20:09:14

Lidl has announced that it has introduced reusable net bags for fruits and vegetables in all its 119 stores across Denmark. The initiative is expected to cut the consumption of...

Another first from Lidl: Organic bakery items baked in-store
Date: 2019-08-20 14:09:52

Lidl Hungary is the first grocery retailer in Hungary to sell organic baked goods made in-store. The six new organic bakery items – baguettes, rolls, breads, etc. – are made...

Magazine: Where promotions are hunting for shoppers
Date: 2019-08-15 07:28:50

In Slovakia the top grocery retailers are Tesco, Lidl, Kaufland, Billa and Metro. This was one of the many interesting things that we could learn at the Slovakian retail congress –...

Lidl offers locally baked organic bakery products
Date: 2019-08-12 11:23:26

For the first time among the food retail chains, Lidl Hungary is offering its customers locally baked organic bakery products to help them make a more informed diet. The supermarket...

35,000 festivalgoers chose the Lidl Fesztmarket
Date: 2019-07-31 11:20:06

At this year’s EFOTT and Campus festivals, nearly thirty-five thousand festivalgoers chose the Lidl Fesztmarket, where the store chain offered its customers alternative products during the festival as part of...

Lidl’s expansion in Romania
Date: 2019-07-19 10:10:40

Lidl has announced that they will open 10-15 new stores a year in Romania. The goal is to add another 100 to the currently 200-store network – Lidl Romania managing...

Lidl, Auchan Offer Alternatives To Plastic Bags In Portugal
Date: 2019-07-18 08:30:37

Lidl Portugal has introduced 100% recyclable and reusable polyester bags for fruit and vegetables in all its stores. The bags support a weight up to 5 kilograms and can be...

The melon season starts at Lidl!
Date: 2019-07-10 11:23:14

The first Hungarian melon deliveries arrived at the warehouses of Lidl Magyarország. This year’s Hungarian melon season starts in the department stores. The purpose of the supermarket chain is to...

Nearly 5.4 million online shoppers in Hungary
Date: 2019-06-24 21:02:48

An eNET online survey conducted in April 2019 found that 91 percent of Hungarian internet users, 5.4 million people, already bought something online minimum once in the last 12 months....

Beyond Burger: only in Lidl stores in Germany
Date: 2019-06-24 21:02:31

Beyond Meat’s worldwide success, a vegan burger called Beyond Burger has been available to German consumers since 29 May. It is exclusive to Lidl stores but only as a promotional...

Tesco competes with discounters via its Jack’s products
Date: 2019-06-24 20:57:21

Tesco has started selling Jack’s branded products in its supermarkets for the first time, trying to compete with discounters Aldi and Lidl. Tesco has worked with its suppliers to produce...

Lidl Magyarország is a sevenfold Superbrands Prize winner
Date: 2019-06-18 11:20:17

In 2019, Lidl Magyarország won one of the most important international brand evaluation awards, the Superbrands. The prestigious award has now been awarded for the seventh time by the store...

Lidl Germany Extends Nutritional Education In Schools
Date: 2019-06-13 08:10:17

German discounter Lidl has extended its nutrition education project ‘Lidl Fruchtschule’ (Lidl Fruit School) for the fourth year in a row, in order to teach children in primary school the...

Thousands of participants are expected to the Lidl Lake Balaton Cross-swimming contest
Date: 2019-06-12 11:06:55

one of Hungary’s best-known mass sports events, the Lake Balaton Cross-swimming contest, will be organized for the 37th time, on 29 June. The organizers await thousands of participants this year....

Lidl Germany Expands Its Banana Assortment
Date: 2019-05-28 08:50:20

German discounter Lidl has expanded its banana assortment with the addition of three new varieties, two of which are Fairtrade-certified. From summer 2019, customers can buy these new varieties in...

Lidl won Trusted Employer Award
Date: 2019-05-27 11:40:40

For the second time, Lidl Magyarország has been awarded the “Trusted Employer” award, which was awarded by the German-Hungarian Chamber of Commerce and Industry (DUIHK) for the company’s employer activities....

Lidl Netherlands Removes Wine From Its Online Assortment
Date: 2019-05-23 08:10:36

Discounter Lidl has removed wine from its online offerings in the Netherlands. The move is a part of the retailer’s strategy to focus exclusively on non-food items in its online...

Lidl invests in payment solutions
Date: 2019-05-15 21:02:17

Lidl is investing in different payment solutions in different European countries. In one of its stores in Paris, Lidl is testing a scan and go app called Shop&Go, to reduce...

Lidl’s food donation for serving healthier food to sick children
Date: 2019-05-15 20:20:16

For a one-year period Lidl Hungary donates a monthly HUF 5-million worth of food to the foundation of the Heim Pál Children’s Hospital, with the purpose of serving healthier food...

Lidl continues the expansion in Serbia
Date: 2019-05-15 15:57:28

Discounter Lidl continues to expand its network of stores in Serbia: the group’s sixth store has opened in the capital Belgrade, while the city of Čačak now also has its...

Good sales results featured in this year’s FMCG retailer ranking
Date: 2019-05-15 14:39:07

Trade magazin traditionally publishes its FMCG retailer ranking on the first workday in June. The good sales results of former years improved further last year. Although there was no change...

Responsible innovations from Lidl
Date: 2019-05-15 11:46:35

Lidl has 180 stores and employs more than 5,000 people in Hungary. The retailer pays special attention to working with Hungarian suppliers, and thanks to this almost 60 percent of the...

Even nicer stores and better sales results from Rossmann
Date: 2019-05-15 10:49:52

Last year Rossmann celebrated 25 years in Hungary. Our magazine interviewed managing director László Flórián. Which were the most important events and results for Rossmann in 2018? – Obviously the main...

Lidl Introduces New Water SKU To Support Aid Agency
Date: 2019-05-15 08:30:47

Discounter Lidl is launching a new mineral water under the name ‘Dein Wasserspender’ (Your Water Dispenser) in order to support the aid organisation ‘SOS Kinderdorf e.V.’ (SOS Children’s Village). For...

ECR Community’s Food Waste Prevention Challenge Nearing Completion
Date: 2019-05-09 11:10:06

The ECR Community Shrink & OSA Group has announced that its Food Waste Prevention Challenge is nearing completion. The group is set to host a two-day Sell More, Waste Less...

Lidl tests loyalty app in Germany
Date: 2019-05-06 11:30:22

Discounter Lidl will be launching an app-based loyalty card in Germany, after a successful trial in four other countries. The Lidl Plus scheme will be rolled out to customers in...

Lidl Bids To Become Germany’s ‘Most Sustainable Discounter’
Date: 2019-04-29 11:50:30

Lidl has set itself the goal of becoming the most sustainable discounter in Germany, by meeting its consumers’ demand for more organic products. Furthermore, the company supports the goal of...

Lidl Italia Opens Store With ‘Urban Garden’ In Turin
Date: 2019-04-16 11:30:15

Lidl Italia has opened its first store with an ‘urban garden’, managed by an NGO that develops cooperation and social inclusion projects for people in need. The store, located in...

Lidl Invests €1.6m To Install Solar Panels In Belgian Distribution Centre
Date: 2019-04-16 11:10:53

Discounter Lidl has announced that it has invested €1.6 million towards the installation of around 7,200 solar panels at its distribution centre in Sint-Niklaas in Belgium. The retailer will generate...

Felismerni a fontos és győztes kategóriákat Date: 2019-08-20 20:29:14

Lidl: reusable bags for fruits and vegetables Date: 2019-08-20 20:09:14

Another first from Lidl: Organic bakery items baked in-store Date: 2019-08-20 14:09:52

Magazine: Where promotions are hunting for shoppers Date: 2019-08-15 07:28:50

Lidl offers locally baked organic bakery products Date: 2019-08-12 11:23:26

35,000 festivalgoers chose the Lidl Fesztmarket Date: 2019-07-31 11:20:06

Lidl’s expansion in Romania Date: 2019-07-19 10:10:40

Lidl, Auchan Offer Alternatives To Plastic Bags In Portugal Date: 2019-07-18 08:30:37

The melon season starts at Lidl! Date: 2019-07-10 11:23:14

Nearly 5.4 million online shoppers in Hungary Date: 2019-06-24 21:02:48

Beyond Burger: only in Lidl stores in Germany Date: 2019-06-24 21:02:31

Tesco competes with discounters via its Jack’s products Date: 2019-06-24 20:57:21

Lidl Magyarország is a sevenfold Superbrands Prize winner Date: 2019-06-18 11:20:17

Lidl Germany Extends Nutritional Education In Schools Date: 2019-06-13 08:10:17

Thousands of participants are expected to the Lidl Lake Balaton Cross-swimming contest Date: 2019-06-12 11:06:55

Lidl Germany Expands Its Banana Assortment Date: 2019-05-28 08:50:20

Lidl won Trusted Employer Award Date: 2019-05-27 11:40:40

Lidl Netherlands Removes Wine From Its Online Assortment Date: 2019-05-23 08:10:36

Lidl invests in payment solutions Date: 2019-05-15 21:02:17

Lidl’s food donation for serving healthier food to sick children Date: 2019-05-15 20:20:16

Lidl continues the expansion in Serbia Date: 2019-05-15 15:57:28

Good sales results featured in this year’s FMCG retailer ranking Date: 2019-05-15 14:39:07

Responsible innovations from Lidl Date: 2019-05-15 11:46:35

Even nicer stores and better sales results from Rossmann Date: 2019-05-15 10:49:52

Lidl Introduces New Water SKU To Support Aid Agency Date: 2019-05-15 08:30:47

ECR Community’s Food Waste Prevention Challenge Nearing Completion Date: 2019-05-09 11:10:06

Lidl tests loyalty app in Germany Date: 2019-05-06 11:30:22

Lidl Bids To Become Germany’s ‘Most Sustainable Discounter’ Date: 2019-04-29 11:50:30

Lidl Italia Opens Store With ‘Urban Garden’ In Turin Date: 2019-04-16 11:30:15

Lidl Invests €1.6m To Install Solar Panels In Belgian Distribution Centre Date: 2019-04-16 11:10:53