Tag "Instagram"
Amazon partners with TikTok and Pinterest for social selling
Amazon has partnered with TikTok and Pinterest to allow users to buy products directly through the social media apps. At the moment, this trial is limited to users in the...
Read more
German consumers are listening less to influencers
The impact of influencers on shopping behaviour in Germany has been decreasing. At the same time, the use of social media is in decline on the whole. This is shown...
Read more
Shall we learn to save food on Facebook?
According to the latest research by Munch, being a member of the Facebookcommunity with more than 165,000 members significantly increases the motivation for sustainability. This article is available for reading...
Read more
Can free Facebook and Instagram without personalized advertisements come?
Great anticipation preceded the decision of the EU Data Protection Board (EDPB) regarding the data protection aspects of the “consent or pay” business model used mostly by Meta. What is...
Read more
88% Of Consumers Have Purchased Products Based On Influencer Recommendations
A study by creator marketing platform Vamp has found that 88% of consumers say that they have purchased something based on an influencer recommendation in the past six months, with...
Read more
Social media users are 46% more receptive to online ads
Insights platform Kantar has found that frequent users of social media are much more likely to be positively disposed to online advertising compared to the average adult. Notably, among those...
Read more
98% of shoppers use social media to find products
In the last 12 months, 99 percent of European consumers have changed the way they shop online. A large majority (98 percent) look for products on social media. At the...
Read more
Global TikTok downloads hit 3-year high, averaging 2.7 million daily
TikTok continues to enthrall the social media landscape, cementing its position among innovative platforms in the field. As per data acquired and calculated by Finbold, TikTok’s global quarterly downloads for...
Read more
What strategies do gastro-influencers follow?
Dr Mária Törőcsik, a professor at the University of Pécs and Míra Mohr, an economist behind the Süti MáMohr blog and self-proclaimed gastro rock star, did a qualitative survey on...
Read more
The 10 fastest-growing drinks brands on Instagram
It may not be easy to stand out in a crowded field, but the 10 fastest-growing drinks brands on social media have encountered a winning formula when it comes to engaging their followers...
Read more
Heinz X Absolut: iconic brands partner for tomato sauce with vodka kick
Iconic grocery brands Heinz and Absolut Vodka have partnered to launch a brand new limited edition tomato vodka pasta sauce, inspired by the viral TikTok and Instagram recipes for Pasta...
Read more
Facebook is the top marketing tool for SMEs
According to a recent survey by Marketing Commando, the No.1 marketing tool for Hungarian SMEs is still Facebook – 84% of them use this platform. Second most popular is the...
Read more
TikTok Tops For Social Media-Based Shopping, Study Finds
Livestream shopping on social media has gained popularity since the COVID-19 pandemic, blending engaging content with an option to purchase products, and indeed many analysts are predicting that ‘social commerce’...
Read more
New trends in social media
Trade Marketing Club (TMC) members met online on 3 November, to discuss the latest trends in social media. TMC founders Ágnes Csiby, Zsuzsanna Hermann and Ildikó Kátai welcomed the more than...
Read more
Millennial, Gen Z shoppers prefer D2C when buying from online international brands
When it comes to shopping online at an international retailer or brand the majority of Gen Z (60%) and millennials (63%) like to buy direct rather than on a marketplace...
Read more
ESM, Emplifi Team Up To Showcase Best Supermarket Performers On Social Media
The latest instalment in Aldi UK’s ‘Kevin The Carrot’ series was the best performing supermarket post on Facebook in the fourth quarter of 2021, with 150,354 interactions, a new report...
Read more
Breakfast in an Instagran-friendly restaurant – Video of the day
Two Australian ex-pats, have been serving colorful, photogenic food at Two Hands Café in New York City. The place has since become something of an Instagram sensation. Avocado toast makes...
Read more
Official social media page for Hungarian wines
The Agricultural Marketing Centre (AMC) and the Hungarian Tourism Agency (MTÜ) have teamed up to start collective wine marketing activities in social media, under the ‘Wines of Hungary – Personally’...
Read more
Facebook Shops launched
Facebook has launched its Facebook Shops service, which small businesses can use to start an online shop that users can reach from both Facebook and Instagram. Depending on the size...
Read more
100 first brand posts on the seven years old Instagram
Instagram celebrates its ninth birthday in October 2010, launching its world conquest. By the way, iStory.hu examined when and with what success the first Instagram brand pages with the most...
Read more
May the ice be with you!
Those who work in catering often need to be more creative than restaurant workers. The latest trend in the catering universe is serving food and drinks in giant ice bowls...
Read more
Magazine: Do-it-yourself marketing!
Instagram’s launch 9 years ago gave great momentum to food photography. According to a US survey made in 2017, 69 percent of consumers that belong to Generation Y pick up...
Read more
More spectacular shop windows make shoppers more loyal
According to a recent study by Shop!, the shop window can be one of the best opportunities for a store and a brand to sell themselves instantly. In the offline...
Read more
Here are the coolest Instagram brand sites in Hungary!
Thanks to the recently launched iStory.hu website, the top list of domestic Instagram brand pages with most followers is available. The Hungarian Insta Brandlista shows the profile of the 100...
Read more
International trends were tested on a Hungarian Instagram account
Hungary’s first Instagram marketing book will be published on 27 November, 2018, documenting every step of the design and implementation, as well as the data and the results. “How do...
Read more
The Instagram universe
For some people a nice meal is just half as good if they can’t post a photo about it on the internet. A great food photo is also an excellent marketing...
Read more
Go to holiday with Szentkirályival and you can win a trp to New York
Hungary’s leading mineral water brand invites the consumers to play. Within the “One drop of summer” (Egy csepp nyár) prize winning game, participants have nothing else to do just to...
Read more
Retargeting.biz strengthens presence in e-commerce
Romania-based online retailer and marketing specialist Retargeting.bit is introducing their new solution to the markets of Central Europe, which makes the Google, Facebook and Instagram applications available to partners via...
Read more
A victim of Instagram?
Classic croissant has become one of the victims of the recent Instagram craze. The croissant mutations that we can see on Instagram are spectacular and impressive, but they simply kill what...
Read more
Red Bull launched a limted series edition Neymar Jr.’s face
Red Bull Energy Drink unveils a limited edition can featuring global soccer icon Neymar da Silva Santos Junior – commonly known as Neymar Jr. The release of the special Red...
Read more