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88% Of Consumers Have Purchased Products Based On Influencer Recommendations
Date: 2023-12-01 09:14:09

A study by creator marketing platform Vamp has found that 88% of consumers say that they have purchased something based on an influencer recommendation in the past six months, with...

Social media users are 46% more receptive to online ads
Date: 2023-10-25 09:16:00

Insights platform Kantar has found that frequent users of social media are much more likely to be positively disposed to online advertising compared to the average adult. Notably, among those...

98% of shoppers use social media to find products
Date: 2023-10-02 09:22:23

In the last 12 months, 99 percent of European consumers have changed the way they shop online. A large majority (98 percent) look for products on social media. At the...

Global TikTok downloads hit 3-year high, averaging 2.7 million daily
Date: 2023-08-30 09:02:20

TikTok continues to enthrall the social media landscape, cementing its position among innovative platforms in the field. As per data acquired and calculated by Finbold, TikTok’s global quarterly downloads for...

What strategies do gastro-influencers follow?
Date: 2023-03-30 17:27:37

Dr Mária Törőcsik, a professor at the University of Pécs and Míra Mohr, an economist behind the Süti MáMohr blog and self-proclaimed gastro rock star, did a qualitative survey on...

The 10 fastest-growing drinks brands on Instagram
Date: 2023-03-28 09:25:05

It may not be easy to stand out in a crowded field, but the 10 fastest-growing drinks brands on social media have encountered a winning formula when it comes to engaging their followers...

Heinz X Absolut: iconic brands partner for tomato sauce with vodka kick
Date: 2023-03-24 09:53:33

Iconic grocery brands Heinz and Absolut Vodka have partnered to launch a brand new limited edition tomato vodka pasta sauce, inspired by the viral TikTok and Instagram recipes for Pasta...

Facebook is the top marketing tool for SMEs
Date: 2023-03-06 15:28:00

According to a recent survey by Marketing Commando, the No.1 marketing tool for Hungarian SMEs is still Facebook – 84% of them use this platform. Second most popular is the...

TikTok Tops For Social Media-Based Shopping, Study Finds
Date: 2023-03-02 09:41:30

Livestream shopping on social media has gained popularity since the COVID-19 pandemic, blending engaging content with an option to purchase products, and indeed many analysts are predicting that ‘social commerce’...

New trends in social media
Date: 2022-12-16 10:29:49

Trade Marketing Club (TMC) members met online on 3 November, to discuss the latest trends in social media. TMC founders Ágnes Csiby, Zsuzsanna Hermann and Ildikó Kátai welcomed the more than...

Millennial, Gen Z shoppers prefer D2C when buying from online international brands
Date: 2022-09-07 10:47:10

When it comes to shopping online at an international retailer or brand the majority of Gen Z (60%) and millennials (63%) like to buy direct rather than on a marketplace...

ESM, Emplifi Team Up To Showcase Best Supermarket Performers On Social Media
Date: 2022-02-23 08:30:38

The latest instalment in Aldi UK’s ‘Kevin The Carrot’ series was the best performing supermarket post on Facebook in the fourth quarter of 2021, with 150,354 interactions, a new report...

Breakfast in an Instagran-friendly restaurant – Video of the day
Date: 2020-12-11 10:15:01

Two Australian ex-pats, have been serving colorful, photogenic food at Two Hands Café in New York City. The place has since become something of an Instagram sensation. Avocado toast makes...

Official social media page for Hungarian wines
Date: 2020-10-01 13:04:25

The Agricultural Marketing Centre (AMC) and the Hungarian Tourism Agency (MTÜ) have teamed up to start collective wine marketing activities in social media, under the ‘Wines of Hungary – Personally’...

Facebook Shops launched
Date: 2020-05-15 13:54:42

Facebook has launched its Facebook Shops service, which small businesses can use to start an online shop that users can reach from both Facebook and Instagram. Depending on the size...

100 first brand posts on the seven years old Instagram
Date: 2019-10-24 11:51:43

Instagram celebrates its ninth birthday in October 2010, launching its world conquest. By the way, iStory.hu examined when and with what success the first Instagram brand pages with the most...

May the ice be with you!
Date: 2019-10-20 18:43:45

Those who work in catering often need to be more creative than restaurant workers. The latest trend in the catering universe is serving food and drinks in giant ice bowls...

Magazine: Do-it-yourself marketing!
Date: 2019-10-05 07:08:01

Instagram’s launch 9 years ago gave great momentum to food photography. According to a US survey made in 2017, 69 percent of consumers that belong to Generation Y pick up...

More spectacular shop windows make shoppers more loyal
Date: 2019-08-20 10:17:41

According to a recent study by Shop!, the shop window can be one of the best opportunities for a store and a brand to sell themselves instantly. In the offline...

Here are the coolest Instagram brand sites in Hungary!
Date: 2019-05-10 11:25:52

Thanks to the recently launched iStory.hu website, the top list of domestic Instagram brand pages with most followers is available. The Hungarian Insta Brandlista shows the profile of the 100...

International trends were tested on a Hungarian Instagram account
Date: 2018-11-19 11:12:05

Hungary’s first Instagram marketing book will be published on 27 November, 2018, documenting every step of the design and implementation, as well as the data and the results. “How do...

The Instagram universe
Date: 2018-08-25 15:33:09

For some people a nice meal is just half as good if they can’t post a photo about it on the internet. A great food photo is also an excellent marketing...

Go to holiday with Szentkirályival and you can win a trp to New York
Date: 2018-07-02 11:20:20

Hungary’s leading mineral water brand invites the consumers to play. Within the “One drop of summer” (Egy csepp nyár) prize winning game, participants have nothing else to do just to...

Retargeting.biz strengthens presence in e-commerce
Date: 2018-05-25 17:07:55

Romania-based online retailer and marketing specialist Retargeting.bit is introducing their new solution to the markets of Central Europe, which makes the Google, Facebook and Instagram applications available to partners via...

A victim of Instagram?
Date: 2018-03-14 14:15:58

Classic croissant has become one of the victims of the recent Instagram craze. The croissant mutations that we can see on Instagram are spectacular and impressive, but they simply kill what...

Red Bull launched a limted series edition Neymar Jr.’s face
Date: 2018-03-14 10:51:09

Red Bull Energy Drink unveils a limited edition can featuring global soccer icon Neymar da Silva Santos Junior – commonly known as Neymar Jr. The release of the special Red...

88% Of Consumers Have Purchased Products Based On Influencer Recommendations Date: 2023-12-01 09:14:09

Social media users are 46% more receptive to online ads Date: 2023-10-25 09:16:00

98% of shoppers use social media to find products Date: 2023-10-02 09:22:23

Global TikTok downloads hit 3-year high, averaging 2.7 million daily Date: 2023-08-30 09:02:20

What strategies do gastro-influencers follow? Date: 2023-03-30 17:27:37

The 10 fastest-growing drinks brands on Instagram Date: 2023-03-28 09:25:05

Heinz X Absolut: iconic brands partner for tomato sauce with vodka kick Date: 2023-03-24 09:53:33

Facebook is the top marketing tool for SMEs Date: 2023-03-06 15:28:00

TikTok Tops For Social Media-Based Shopping, Study Finds Date: 2023-03-02 09:41:30

New trends in social media Date: 2022-12-16 10:29:49

Millennial, Gen Z shoppers prefer D2C when buying from online international brands Date: 2022-09-07 10:47:10

ESM, Emplifi Team Up To Showcase Best Supermarket Performers On Social Media Date: 2022-02-23 08:30:38

Breakfast in an Instagran-friendly restaurant – Video of the day Date: 2020-12-11 10:15:01

Official social media page for Hungarian wines Date: 2020-10-01 13:04:25

Facebook Shops launched Date: 2020-05-15 13:54:42

100 first brand posts on the seven years old Instagram Date: 2019-10-24 11:51:43

May the ice be with you! Date: 2019-10-20 18:43:45

Magazine: Do-it-yourself marketing! Date: 2019-10-05 07:08:01

More spectacular shop windows make shoppers more loyal Date: 2019-08-20 10:17:41

Here are the coolest Instagram brand sites in Hungary! Date: 2019-05-10 11:25:52

International trends were tested on a Hungarian Instagram account Date: 2018-11-19 11:12:05

The Instagram universe Date: 2018-08-25 15:33:09

Go to holiday with Szentkirályival and you can win a trp to New York Date: 2018-07-02 11:20:20

Retargeting.biz strengthens presence in e-commerce Date: 2018-05-25 17:07:55

A victim of Instagram? Date: 2018-03-14 14:15:58

Red Bull launched a limted series edition Neymar Jr.’s face Date: 2018-03-14 10:51:09