Heineken Hungária Sörgyárak Zrt.

Future-proof strategies discussed at the Agóra conference
Date: 2023-11-02 11:15:37

August was a special month for Hungarian Product Nonprofit Kft.: they not only organised the very successful Hungarian Product Month campaign, but also the 9th Agóra conference at the Rókusfalvy Estate...

Soproni Radler Pear-Lemon 0,0% 0,5 l can
Date: 2023-06-23 09:38:07

With this refreshing pear-lemon combination, Soproni delivers a new fruity alternative to those who like Hungarian fruits. Soproni Radler products are made exclusively from natural ingredients, so they are free...

Eszter Varga-Nagy is Head of Corporate Relations and Communications at HEINEKEN Hungária Zrt.
Date: 2023-03-07 11:20:40

From March 1, 2023, Eszter Varga-Nagy will hold the position of Head of Corporate Relations and Communications at HEINEKEN Hungária Sörgyárak Zrt. The specialist comes directly from The Coca-Cola Company...

Permanent, non-FMCG winner at Display of the Year in 2022
Date: 2023-01-12 10:30:00

This year’s last POPAI Hungary Association meeting was held in MOM Paulaner restaurant on 1 December. The Bonafarm trade marketing team was the host, who introduced the latest PICK and...

POS Services announces new trade competition
Date: 2022-12-13 11:25:52

POS Services Kft. organised its 5-day trade event, SPAR Showroom in 2022 as well. A competition for designing the most creative POS tools was also part of the programme. A...

Magazine: Changing promotion expectations of consumers
Date: 2022-07-12 06:26:28

Trade magazine organised the “Most successful promotion of the year” contest for the 14th time. The winner FMCG campaigns – entries were accepted in 6 categories – received their awards...

Association of Hungarian Brewers: Past, present and future
Date: 2022-06-08 16:06:29

A roundtable discussion and a standing reception – this is how the Association of Hungarian Brewers (MSSZ) celebrated its 30th anniversary. Borsodi Brewery Kft., Dreher Breweries Zrt., Heineken Hungária Breweries...

Beer also tastes great without alcohol
Date: 2022-05-18 10:03:41

Orsolya Mottl-Molnár, marketing and trade marketing director of Heineken Hungária Breweries Zrt. cited Nielsen data when she told our magazine: both flavoured and unflavoured alcohol-free beer sales increased in 2021....

Soproni Óvatos Duhaj Mangó Ale
Date: 2022-05-13 10:10:48

Soproni Óvatos Duhaj Mangó Ale is the latest innovation in the Óvatos Duhaj beer range, with 4% alcohol and a refreshing, tropical fruit taste. This unfiltered, top-fermented ale is made...

Finally, we are out and about again!
Date: 2022-05-12 10:54:18

There were no festivals during the pandemic, but finally the open-air season is here again. Meanwhile street food has become a quickly expanding culinary trend. It has fully integrated into...

Magazine: Consumers want sporting events
Date: 2022-05-09 06:03:18

The Mastercard Sport Economy Index has revealed that Europeans are looking forward to visiting sporting events again in 2022. Four from 10 people lose their interest in sports if they...

New CEO to lead HEINEKEN Hungária
Date: 2021-09-30 10:46:36

Mr Nikos Zois is set to succeed Geert Swaanenburg in the position of Managing Director at HEINEKEN Hungária as of 1st October 2021. Having held the position since 2018, Mr Swaanenburg will continue his career as Managing Director of HEINEKEN Germany.  A new top manager will lead...

Gösser Natur Zitrone
Date: 2021-03-23 13:16:20

Gösser Natur Zitrone products don’t just welcome the summer with a modern and youthful packaging, but also with a brand new innovation: 0.0% Blueberry-Lemon radler. Contact: Heineken Hungária Sörgyárak Zrt.,...

(HU) Soproni Óvatos Duhaj Hoplager
Date: 2021-02-17 15:11:58

Hoplager is a bottom-fermented beer type – hops are added to the cold beer, so they give not only bitterness to it but also a rich hop aroma. In comparison...

A pandemic-ridden beer market
Date: 2021-01-25 14:25:22

The HoReCa sector makes up for nearly 30 percent of the major Hungarian breweries’ sales – and no beer was sold in this channel during the spring and the end-of-year...

Soproni Dark Radler 0.0% Lemon
Date: 2020-08-25 21:14:28

The new Soproni 0.0% Radlers are delicious alcohol-free drinks with the natural taste of fruits, offering a true refreshing experience to consumers on every day of the year. Soproni’s latest...

Desperados Mojito
Date: 2020-06-08 19:49:05

Desperados was the first tequila-flavoured premium lager beer specialty in the world, which stands out from the world of classic beers thanks to its citrus taste and 5.9-percent alcohol content....

Magazine: Hungarian beer drinkers are sophisticated and like trying new products
Date: 2019-07-02 07:20:08

According to a survey conducted by the Association of Hungarian Brewers, in 2018 beer sales were up 1.3 percent at 6.29 million hectolitres in Hungary. The top five brewers in...

Magazine: A beer-friendly summer
Date: 2016-07-07 07:06:27

Last year the Hungarian beer market expanded and if the weather will be nice and the tax burden doesn’t increase, 2016 can be a good year too, as there will...

The Brewery in Martfű is thirty Years old
Date: 2015-08-17 11:23:52

The government supports companies as Heineken that create jobs, develop and create investments – Budai Gyula, Ministerial Commissioner of the Ministry of Foreign Affairs and Foreign Economic Relations said on...

Future-proof strategies discussed at the Agóra conference Date: 2023-11-02 11:15:37

Soproni Radler Pear-Lemon 0,0% 0,5 l can Date: 2023-06-23 09:38:07

Eszter Varga-Nagy is Head of Corporate Relations and Communications at HEINEKEN Hungária Zrt. Date: 2023-03-07 11:20:40

Permanent, non-FMCG winner at Display of the Year in 2022 Date: 2023-01-12 10:30:00

POS Services announces new trade competition Date: 2022-12-13 11:25:52

Magazine: Changing promotion expectations of consumers Date: 2022-07-12 06:26:28

Association of Hungarian Brewers: Past, present and future Date: 2022-06-08 16:06:29

Beer also tastes great without alcohol Date: 2022-05-18 10:03:41

Soproni Óvatos Duhaj Mangó Ale Date: 2022-05-13 10:10:48

Finally, we are out and about again! Date: 2022-05-12 10:54:18

Magazine: Consumers want sporting events Date: 2022-05-09 06:03:18

New CEO to lead HEINEKEN Hungária Date: 2021-09-30 10:46:36

Gösser Natur Zitrone Date: 2021-03-23 13:16:20

(HU) Soproni Óvatos Duhaj Hoplager Date: 2021-02-17 15:11:58

A pandemic-ridden beer market Date: 2021-01-25 14:25:22

Soproni Dark Radler 0.0% Lemon Date: 2020-08-25 21:14:28

Desperados Mojito Date: 2020-06-08 19:49:05

Magazine: Hungarian beer drinkers are sophisticated and like trying new products Date: 2019-07-02 07:20:08

Magazine: A beer-friendly summer Date: 2016-07-07 07:06:27

The Brewery in Martfű is thirty Years old Date: 2015-08-17 11:23:52