Tag "Heineken Hungária Sörgyárak Zrt."

Magazine: Changing promotion expectations of consumers

Trade magazine organised the “Most successful promotion of the year” contest for the 14th time. The winner FMCG campaigns – entries were accepted in 6 categories – received their awards...

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Association of Hungarian Brewers: Past, present and future

A roundtable discussion and a standing reception – this is how the Association of Hungarian Brewers (MSSZ) celebrated its 30th anniversary. Borsodi Brewery Kft., Dreher Breweries Zrt., Heineken Hungária Breweries...

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Beer also tastes great without alcohol

Orsolya Mottl-Molnár, marketing and trade marketing director of Heineken Hungária Breweries Zrt. cited Nielsen data when she told our magazine: both flavoured and unflavoured alcohol-free beer sales increased in 2021....

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Soproni Óvatos Duhaj Mangó Ale

Soproni Óvatos Duhaj Mangó Ale is the latest innovation in the Óvatos Duhaj beer range, with 4% alcohol and a refreshing, tropical fruit taste. This unfiltered, top-fermented ale is made...

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Finally, we are out and about again!

There were no festivals during the pandemic, but finally the open-air season is here again. Meanwhile street food has become a quickly expanding culinary trend. It has fully integrated into...

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Magazine: Consumers want sporting events

The Mastercard Sport Economy Index has revealed that Europeans are looking forward to visiting sporting events again in 2022. Four from 10 people lose their interest in sports if they...

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New CEO to lead HEINEKEN Hungária

Mr Nikos Zois is set to succeed Geert Swaanenburg in the position of Managing Director at HEINEKEN Hungária as of 1st October 2021. Having held the position since 2018, Mr Swaanenburg will continue his career as Managing Director of HEINEKEN Germany.  A new top manager will lead...

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Gösser Natur Zitrone

Gösser Natur Zitrone products don’t just welcome the summer with a modern and youthful packaging, but also with a brand new innovation: 0.0% Blueberry-Lemon radler.   Contact: Heineken Hungária Sörgyárak Zrt.,...

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(HU) Soproni Óvatos Duhaj Hoplager

Hoplager is a bottom-fermented beer type – hops are added to the cold beer, so they give not only bitterness to it but also a rich hop aroma. In comparison...

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A pandemic-ridden beer market

The HoReCa sector makes up for nearly 30 percent of the major Hungarian breweries’ sales – and no beer was sold in this channel during the spring and the end-of-year...

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Soproni Dark Radler 0.0% Lemon

The new Soproni 0.0% Radlers are delicious alcohol-free drinks with the natural taste of fruits, offering a true refreshing experience to consumers on every day of the year. Soproni’s latest...

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Desperados Mojito

Desperados was the first tequila-flavoured premium lager beer specialty in the world, which stands out from the world of classic beers thanks to its citrus taste and 5.9-percent alcohol content....

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Magazine: Hungarian beer drinkers are sophisticated and like trying new products

According to a survey conducted by the Association of Hungarian Brewers, in 2018 beer sales were up 1.3 percent at 6.29 million hectolitres in Hungary. The top five brewers in...

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Magazine: A beer-friendly summer

Last year the Hungarian beer market expanded and if the weather will be nice and the tax burden doesn’t increase, 2016 can be a good year too, as there will...

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The Brewery in Martfű is thirty Years old

The government supports companies as Heineken that create jobs, develop and create investments – Budai Gyula, Ministerial Commissioner of the Ministry of Foreign Affairs and Foreign Economic Relations said on...

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