fogyasztói szokások - Trademagazin

Only every fifth Hungarian eats consciously
Date: 2022-09-27 10:33:30

More than half of Hungarians do not exercise for more than 3 hours a week, and only every 5th think that they eat consciously, according to a representative survey by...

Three Quarters Of Consumers Have Scanned A QR Code On A Food Or Drink Produc
Date: 2022-09-19 05:00:55

Some 75% of consumers say that they have scanned a QR code on a food or drink product, with half doing so regularly, a new study by market research firm...

These are the products most people are searching for during crisis
Date: 2022-08-02 20:07:11

Online trade is also being profoundly transformed by the crisis: interest in swimming pools and mobile air conditioners has declined, but more and more people want bicycles, tile stoves, sparhelts...

Magazine: E-commerce: Dynamic growth, growing risk
Date: 2022-03-28 07:05:24

In the last decade e-commerce’s market share has been growing dynamically in Hungary. From 2019 to 2020 the growth was nearly 35 percent – reports the State Audit Office (ÁSZ)....

More than three-quarters of consumers have changed their shopping habits since the pandemic began
Date: 2022-02-14 11:32:51

Eighty-five percent of the Hungarian population is a member of a loyalty or discount program, regardless of gender, while the decisive role of gender in the popularity of each program...

Lidl Portugal Introduces Canned Wine
Date: 2021-08-24 08:30:04

Lidl Portugal has launched two Portuguese canned wine SKUs under its exclusive brand, Adega Mãe. The launch of Adega Mãe Vinho Rosé Regional Lisboa and Adega Mãe Vinho Branco Regional...

Coca-Cola Discontinues Energy Drink In North America
Date: 2021-05-19 08:30:38

Coca-Cola Co said on Friday it would discontinue its energy drink in North America, a product it launched with fanfare last year as it pushed into new beverage categories. The...

Poultry industry in the shadow of COVID
Date: 2020-11-24 11:55:01

Consumer habits are transforming and the supply chain as well. The pandemic speeds up the process. Demand is shifting towards processed products. Photo: Magánarchívum “While the coronavirusa pandemic affects all...

We can be winners as a team!
Date: 2020-11-10 14:40:22

Our magazine interviewed Gergely Bálint, corporate sales director of Nestlé Hungária. ‘In 2020 the biggest challenge ahead of the company was coping with the uncertainty caused by the coronavirus pandemic....

Tesco shares predictions for “unprecedented Christmas”
Date: 2020-11-03 08:10:49

In its third annual Christmas report, the retailer shares insight on what it expects from shoppers in the festive season. Family connections One in five people report having grown closer...

The Chinese are already spending on luxury goods, on beer or sports equipment not yet
Date: 2020-09-02 11:08:05

Chinese consumers mostly buy luxury handbags, cosmetics and health-preserving products as life in the country is returning to normal as the epidemic subsides – origo wrote after Bloomberg. However, they...

Wholesalers: A guide to surviving the recession
Date: 2020-09-02 10:38:21

In wholesale the key to success is harmony. Distributors working in this industry must cooperate closely with front-office systems. This type of cooperation makes a thorough analysis of consumer data...

Optimistic Americans
Date: 2020-08-13 11:00:13

While uncertainty remains high among U.S. consumers, their outlook is generally more favorable than their European counterparts. So finds a recent study by marketing consultancy Simon-Kucher & Partners. The COVID-19 Consumer...

Nielsen: Covid19 Evolving Consumer Dynamics
Date: 2020-07-28 19:00:58

The novel coronavirus (COVID-19) pandemic is an unprecedented event the world has rarely experienced; its spread is affecting consumer sentiment and purchase behavior across the globe. As with any pandemic,...

Leveraging Product Claims to Build a Successful Brand Strategy
Date: 2020-07-21 19:00:42

Today’s consumers can choose from a wide variety of product offers. Product advertising, social media and a network of friends and family feed into the type of products consumers want...

Less is sometimes more
Date: 2020-07-21 11:35:03

Retailers and CPGs are moving toward selling fewer products in stores to decrease complexity and costs. At the same time innovations are needed. As the coronavirus pushes some items off...

Recalibrated Consumption Dynamics in a COVID-19 Altered World
Date: 2020-07-14 19:00:42

As many markets across the globe begin to ease living restrictions and many consumers start to take tentative steps outside their homes, the world they are returning to is far...

(HU) GfK: átalakulás a kereskedelemben
Date: 2020-04-09 08:15:52

Sorry, this entry is only available in HU....

The Consumer Behavior Research Center started its operation at the University of Pécs
Date: 2020-01-29 11:24:42

The Consumer Behavior Research Center started its operation at the University of Pécs. Among other things, an eye-tracking camera built into glasses helps researchers – the Faculty of Economics at...

Nielsen: sales of slimming products jumps in January
Date: 2020-01-17 11:55:56

Sales of slimming products jumped by two digits in January: from December 2018 to January 2019, sales increased nearly 50 percent and 30+ percent, according to Nielsen’s scanned database of...

Instead of items, Internet users are now buying experiences as gifts, according to a survey
Date: 2020-01-15 11:30:23

There was a turnaround in e-commerce at Christmas, with people buying more experience and services instead of items. In the fourth quarter of last year, more than 1,250 billion HUF...

Champagne, sausage, house party New Year’s Eve in Hungarian style
Date: 2019-12-19 11:30:20

For Hungarians, the New Year’s Eve is champagne, sausage and house party. The sausage should be Vienna crunchy mustard; and the house party is more of a conversational gathering than...

Four-fifths of Hungarians buy gifts 1-2 weeks before Christmas
Date: 2019-12-12 11:55:50

In December last year, Hungarian consumers purchased 223 billion HUF in domestic retail trade, which is 10 percent of total annual turnover, 3 percent more than a year before. 83...

Sirha Business Café
Date: 2019-11-18 20:22:05

At the Sirha Business Café stand a different topic will be in the limelight every day, with presentations and panel discussion on the programme. On the first day coffee will...

Magazine: Tasty holidays!
Date: 2019-09-27 07:46:03

Market players in the spice category are preparing for the end-of-year holiday season with great fervour. This is the time of the year when families diverge from the routine dishes eaten...

Controversial consumer trends battle for energy efficiency
Date: 2019-07-25 11:05:16

What consumer trends are really happening today when buying technical consumer goods (TCG), such as smartphones, computers, televisions, or washing machines? Consumer attitudes observed by GfK Consumer Life®, as well...

Nielsen: fifteen out of one hundred Hungarians are brand-loyal
Date: 2019-06-25 11:35:26

In contrast to the 8 percent world average, Hungarians are twice as brand-loyal: 15 percent of them insist on the usual products. At the same time, more than a quarter...

Consumers want smooth, easy-to-carry out purchases
Date: 2019-03-20 11:57:25

The customers, who are bombed with a wealth of opportunities are constantly striving to simplify their purchasing decisions. In addition to this, the use of digital technology is driven by...

Big Gift Survey: we buy gifts for our partners and children
Date: 2019-03-18 11:30:25

Almost everybody gives birthday and Christmas presents, but what are the other gift events in people’s lives, and to whom do they give gifts the most? These questions were answered...

Nielsen: Half of the Hungarians are already buying premium products online
Date: 2019-02-27 11:55:38

Nearly half of the Hungarians are already buying the desired premium product online, thus approaching the 61 percent European and 69 percent world average. In fact, 15 percent of them...

Only every fifth Hungarian eats consciously Date: 2022-09-27 10:33:30

Three Quarters Of Consumers Have Scanned A QR Code On A Food Or Drink Produc Date: 2022-09-19 05:00:55

These are the products most people are searching for during crisis Date: 2022-08-02 20:07:11

Magazine: E-commerce: Dynamic growth, growing risk Date: 2022-03-28 07:05:24

More than three-quarters of consumers have changed their shopping habits since the pandemic began Date: 2022-02-14 11:32:51

Lidl Portugal Introduces Canned Wine Date: 2021-08-24 08:30:04

Coca-Cola Discontinues Energy Drink In North America Date: 2021-05-19 08:30:38

Poultry industry in the shadow of COVID Date: 2020-11-24 11:55:01

We can be winners as a team! Date: 2020-11-10 14:40:22

Tesco shares predictions for “unprecedented Christmas” Date: 2020-11-03 08:10:49

The Chinese are already spending on luxury goods, on beer or sports equipment not yet Date: 2020-09-02 11:08:05

Wholesalers: A guide to surviving the recession Date: 2020-09-02 10:38:21

Optimistic Americans Date: 2020-08-13 11:00:13

Nielsen: Covid19 Evolving Consumer Dynamics Date: 2020-07-28 19:00:58

Leveraging Product Claims to Build a Successful Brand Strategy Date: 2020-07-21 19:00:42

Less is sometimes more Date: 2020-07-21 11:35:03

Recalibrated Consumption Dynamics in a COVID-19 Altered World Date: 2020-07-14 19:00:42

(HU) GfK: átalakulás a kereskedelemben Date: 2020-04-09 08:15:52

The Consumer Behavior Research Center started its operation at the University of Pécs Date: 2020-01-29 11:24:42

Nielsen: sales of slimming products jumps in January Date: 2020-01-17 11:55:56

Instead of items, Internet users are now buying experiences as gifts, according to a survey Date: 2020-01-15 11:30:23

Champagne, sausage, house party New Year’s Eve in Hungarian style Date: 2019-12-19 11:30:20

Four-fifths of Hungarians buy gifts 1-2 weeks before Christmas Date: 2019-12-12 11:55:50

Sirha Business Café Date: 2019-11-18 20:22:05

Magazine: Tasty holidays! Date: 2019-09-27 07:46:03

Controversial consumer trends battle for energy efficiency Date: 2019-07-25 11:05:16

Nielsen: fifteen out of one hundred Hungarians are brand-loyal Date: 2019-06-25 11:35:26

Consumers want smooth, easy-to-carry out purchases Date: 2019-03-20 11:57:25

Big Gift Survey: we buy gifts for our partners and children Date: 2019-03-18 11:30:25

Nielsen: Half of the Hungarians are already buying premium products online Date: 2019-02-27 11:55:38