Tag "fogyasztói szokások"

Magazine: E-commerce: Dynamic growth, growing risk

In the last decade e-commerce’s market share has been growing dynamically in Hungary. From 2019 to 2020 the growth was nearly 35 percent – reports the State Audit Office (ÁSZ)....

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More than three-quarters of consumers have changed their shopping habits since the pandemic began

Eighty-five percent of the Hungarian population is a member of a loyalty or discount program, regardless of gender, while the decisive role of gender in the popularity of each program...

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Lidl Portugal Introduces Canned Wine

Lidl Portugal has launched two Portuguese canned wine SKUs under its exclusive brand, Adega Mãe. The launch of Adega Mãe Vinho Rosé Regional Lisboa and Adega Mãe Vinho Branco Regional...

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Coca-Cola Discontinues Energy Drink In North America

Coca-Cola Co said on Friday it would discontinue its energy drink in North America, a product it launched with fanfare last year as it pushed into new beverage categories. The...

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Poultry industry in the shadow of COVID

Consumer habits are transforming and the supply chain as well. The pandemic speeds up the process. Demand is shifting towards processed products. Photo: Magánarchívum “While the coronavirusa pandemic affects all...

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We can be winners as a team!

Our magazine interviewed Gergely Bálint, corporate sales director of Nestlé Hungária. ‘In 2020 the biggest challenge ahead of the company was coping with the uncertainty caused by the coronavirus pandemic....

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Tesco shares predictions for “unprecedented Christmas”

In its third annual Christmas report, the retailer shares insight on what it expects from shoppers in the festive season. Family connections One in five people report having grown closer...

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The Chinese are already spending on luxury goods, on beer or sports equipment not yet

Chinese consumers mostly buy luxury handbags, cosmetics and health-preserving products as life in the country is returning to normal as the epidemic subsides – origo wrote after Bloomberg. However, they...

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Wholesalers: A guide to surviving the recession

In wholesale the key to success is harmony. Distributors working in this industry must cooperate closely with front-office systems. This type of cooperation makes a thorough analysis of consumer data...

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Optimistic Americans

While uncertainty remains high among U.S. consumers, their outlook is generally more favorable than their European counterparts. So finds a recent study by marketing consultancy Simon-Kucher & Partners. The COVID-19 Consumer...

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Nielsen: Covid19 Evolving Consumer Dynamics

The novel coronavirus (COVID-19) pandemic is an unprecedented event the world has rarely experienced; its spread is affecting consumer sentiment and purchase behavior across the globe. As with any pandemic,...

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Leveraging Product Claims to Build a Successful Brand Strategy

Today’s consumers can choose from a wide variety of product offers. Product advertising, social media and a network of friends and family feed into the type of products consumers want...

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Less is sometimes more

Retailers and CPGs are moving toward selling fewer products in stores to decrease complexity and costs. At the same time innovations are needed. As the coronavirus pushes some items off...

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Recalibrated Consumption Dynamics in a COVID-19 Altered World

As many markets across the globe begin to ease living restrictions and many consumers start to take tentative steps outside their homes, the world they are returning to is far...

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(HU) GfK: átalakulás a kereskedelemben

Sorry, this entry is only available in Hungarian....

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The Consumer Behavior Research Center started its operation at the University of Pécs

The Consumer Behavior Research Center started its operation at the University of Pécs. Among other things, an eye-tracking camera built into glasses helps researchers – the Faculty of Economics at...

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Nielsen: sales of slimming products jumps in January

Sales of slimming products jumped by two digits in January: from December 2018 to January 2019, sales increased nearly 50 percent and 30+ percent, according to Nielsen’s scanned database of...

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Instead of items, Internet users are now buying experiences as gifts, according to a survey

There was a turnaround in e-commerce at Christmas, with people buying more experience and services instead of items. In the fourth quarter of last year, more than 1,250 billion HUF...

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Champagne, sausage, house party New Year’s Eve in Hungarian style

For Hungarians, the New Year’s Eve is champagne, sausage and house party. The sausage should be Vienna crunchy mustard; and the house party is more of a conversational gathering than...

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Four-fifths of Hungarians buy gifts 1-2 weeks before Christmas

In December last year, Hungarian consumers purchased 223 billion HUF in domestic retail trade, which is 10 percent of total annual turnover, 3 percent more than a year before. 83...

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Sirha Business Café

At the Sirha Business Café stand a different topic will be in the limelight every day, with presentations and panel discussion on the programme. On the first day coffee will...

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Magazine: Tasty holidays!

Market players in the spice category are preparing for the end-of-year holiday season with great fervour. This is the time of the year when families diverge from the routine dishes eaten...

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Controversial consumer trends battle for energy efficiency

What consumer trends are really happening today when buying technical consumer goods (TCG), such as smartphones, computers, televisions, or washing machines? Consumer attitudes observed by GfK Consumer Life®, as well...

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Nielsen: fifteen out of one hundred Hungarians are brand-loyal

In contrast to the 8 percent world average, Hungarians are twice as brand-loyal: 15 percent of them insist on the usual products. At the same time, more than a quarter...

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Consumers want smooth, easy-to-carry out purchases

The customers, who are bombed with a wealth of opportunities are constantly striving to simplify their purchasing decisions. In addition to this, the use of digital technology is driven by...

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Big Gift Survey: we buy gifts for our partners and children

Almost everybody gives birthday and Christmas presents, but what are the other gift events in people’s lives, and to whom do they give gifts the most? These questions were answered...

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Nielsen: Half of the Hungarians are already buying premium products online

Nearly half of the Hungarians are already buying the desired premium product online, thus approaching the 61 percent European and 69 percent world average. In fact, 15 percent of them...

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The turnover of Christmas fondants accelerates before Christmas

According to a research commissioned by the Association of Hungarian Confectionery Manufacturers, 86 percent of domestic consumers are planning to buy Christmas fondants – Sánta Sándor, the chairman of the...

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With the change in consumer habits, the number of night workers in the UK has doubled

With the change of consumer habits, the number of retailers in the UK who have been working mainly at night has doubled, in the past ten years. According to the...

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Young people spent more on food

Most of the young people spend more than they did in 2017 and will continue to increase their spendings in the future – Világgazdaság Online wrote on the basis of...

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