Tag "fenntarthatóság"

In Hungary, too, companies disguised as environmentally friendly and “green-sweeping” may find themselves in the crosshairs

In parallel with the strengthening of the camp of conscious consumers, more and more companies may be accused of greenwashing: in the latest case, the Dutch Competition Authority objected to...

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Oral hygiene has remained important

Andrea Révfalvi, Colgate-Palmolive Hungary Kft.’s retail marketing manager (oral care): “Oral care and preserving oral health is increasingly important in the lives of consumers. Our Colgate, elmex and meridol brands...

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Higher quality, more sustainable solutions

Izabella Kowalska, Essity Hungary Kft.’s category manager gave our magazine an insight into the latest trends in the facial tissue category. Value sales augmented but volume sales dropped just as...

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Sustainability is an expectation in 2022

Customers, regulators and investors alike are putting pressure on companies to switch to less polluting and sustainable operations as soon as possible. The word “sustainability” that is thrown around so...

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Recycling an aluminum can costs 95% less energy than producing a new one

It can be recycled countless times, it is light, and it perfectly preserves the freshness of the drink filled in it – this is why we love the aluminum can,...

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Extraordinary announcements from P&G at this year’s Business Days 2022 conference

Procter&Gamble’s sustainable packaging system was awarded in the product and service category at this year’s Trade Magazine’s Symbol of Sustainability competition. The professional award was received by Gabriel Makki, Central...

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István Kapitány: The “journey” is what matters in a career

Trade magazin’s Business Podcast, Future Talks with Szilvia Krizsó continues A career isn’t about positions, it is the “journey” that matters – says István Kapitány, Shell’s global executive vice president...

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Learn what it takes to capture the green market opportunity at GfK’s free Sustainability webinar!

Get to know the five consumer segments driving the demand for sustainable brands.  Learn what it takes to earn their trust and capture the green market opportunity at GfK’s free...

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The good, the bad and the new

“In the summer of 2021 certain single-use plastics were banned in Hungary, but many partners interpreted the new law as it referred to all single-use plastic products.  This resulted in...

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Sustainability is part of SPAR’s business strategy

Since 2019 SPAR Magyarország has been using the “SPAR – For a sustainable future” umbrella brand for its sustainability goals and activities.  The company believes that environmentally conscious shoppers, together...

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”We want to be part of the solution”

Interview with Ju­dit Szalóky Tóth, public affairs manager of Coca-­Cola Hungary , and vice president of the Hungarian Marketing Association’s Green Chapter:  “We make brands and products that people love,...

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153 million tons of food are thrown away in the European Union every year

About 153 million tons of food are thrown away in the European Union every year, almost 15 million tons more than what is imported, the British daily Guardian wrote on...

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The Agricultural Széchenyi Investment Loan Program MAX

The new, highly state-supported loan product can be widely used for agricultural investment credit purposes and for the acquisition of related working capital. A loan with a particularly favorable interest...

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ALTEO and Shell jointly collect used cooking oil

An exemplary cooperation between companies committed to sustainability begins with ALTEO, Shell Hungary zRt. and with Biotrans Kft.’s nationwide residential used cooking oil collection program. By the end of 2022,...

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EU Parliament wants to extend the new law

Members of the European Parliament have backed a proposal for a law that would ban the sale of agricultural products linked to deforestation. Once the law is approved, businesses will be required...

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High Cost of Living Prevents 65% of People to Adopt a More Sustainable Lifestyle

The cost-of-living crisis is making it harder for people to live more sustainably as 65% want to be mindful of the planet and the environment but say higher prices prevents...

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Lucart was included in the top 1% of the world’s sustainably operating companies

Lucart, which supports sustainable paper production, received platinum certification from the independent agency EcoVadis, which is the highest recognition of corporate social responsibility. Only 1% of the more than 90,000...

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K&H once again awarded the work of Trans-Sped

In the environmental sustainability category, K&H awarded the work of Trans-Sped. In addition to ZERO delivery, which enables delivery without single-use packaging, several operating models and initiatives have been introduced...

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Sustainability has to become a core value for every market player

Mastercard won the Symbol of Sustainability 2022 award. Our magazine asked senior marketing specialist Anna Rácz, who is also head of the company’s Green Team, about their sustainability efforts. –...

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The development potential is there in the soybean sector

The Hungarian Soybean and Protein Plant Association takes the lion’s share in the transfer of knowledge related to soybean cultivation, one of the important locations of which is the roadshow...

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What about the future os paper cups in Hungary?

The EU directive on the reduction of the environmental impact of certain plastic products, known as “SUP”, has introduced a consumption reduction provision for beverage cups, with a measurable reduction...

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It’s worth adapting the operations of companies to sustainability expectations

In the short term, it entails costs, but it’s worth it to adapt the companies’ operations to sustainability expectations – Opten told MTI on Monday. The survey data show that...

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Consumers dissatisfied with sustainability of retail delivery

Descartes Systems Group, a global leader in uniting logistics-intensive businesses in commerce, has released findings from its survey ‘Retailers: Sustainability is Not a Challenge, It’s an Opportunity’, which examined consumer...

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Resilience is now more important in the advertising industry too

An interview with Adrienn Krajczár, POS Services Kft.’s sales and business development director. – How did the last two years influence the stability of POS Services Kft.? – In general...

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Four fifths of Hungarian small businesses consider sustainable corporate operations to be important

Four fifths of domestic micro and small businesses consider sustainable corporate operations to be important; their main motivation is internal conviction, and not social expectation or some perceived advantage –...

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On a sustainable path

Our magazine asked Zoltán Tilly, sales and marketing director of Sofidel Hungary about the company’s sustainability efforts. – What does sustainability mean to Sofidel? – Sofidel was the first Italian...

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Sustainability in every field of life

The 5R rule Dr Zoltán Fehér, conservation manager at WWF Magyarország: “The 5R rule (Refuse, Reduce, Reuse, Recycle, Rot) explains what we should do in our daily lives for the...

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Swiss Startup Innovation: Greenhouses that Produce their Own Energy

The Swiss federation of fruit and vegetable growers has set an ambitious goal of eliminating all fossil-fuel-based energy from its farming processes by 2040. This is no small feat, growing...

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Quality is serving you – did you know?

This is the message of the new showroom opened by Kerekes Kft., one of the most important actors in Hungarian retail trade – for nearly 30-years they have been supplying...

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Why Westerners Should Eat More Seaweed

Checkout research suggests that people in the UK, like consumers in other western countries, are less familiar with seaweed as an ingredient. This is important because food neophobia (wanting to...

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