PepsiCo, UEFA Partner On Sustainability At UEFA Champions League Finals

By: Trademagazin editor Date: 2023. 05. 30. 09:20

Pepsico and UEFA have announced a partnership that aims to ensure the first ‘zero waste to landfill’ UEFA football finals by 2026, through its brands Pepsi, Lay’s, Doritos and Gatorade.

At the Women’s UCL Final at PSV Stadium in Eindhoven on June 3, and the UCL Final at Istanbul’s Atatürk Olympic Stadium on June 10, PepsiCo and UEFA are set to implement circular economy practices centred around the 3Rs (reduce, reuse, recycle).

The initiative seeks to minimise the impact of football on the environment and drive resource efficiencies.

Pepsico said the fully recyclable, zero plastic and biodegradable fibre cups at the Champions League final will significantly reduce single-use plastic.

This year’s UEFA Women’s Champions League Final will be the first to implement returnable packaging for food and drinks. Fans can purchase drinks using 0.40L transparent cups, with a returnable deposit of €2.

Along with cups, Doritos Nachos will be served in returnable trays throughout the stadium.

PepsiCo added that all food and beverage packaging supplied at events throughout the finals will be 100% recyclable. Additionally, Istanbul’s Atatürk Olympic Stadium will include 220 recycling bins for diligent waste sorting post-event.

ESM