PepsiCo, UEFA Partner On Sustainability At UEFA Champions League Finals
Pepsico and UEFA have announced a partnership that aims to ensure the first ‘zero waste to landfill’ UEFA football finals by 2026, through its brands Pepsi, Lay’s, Doritos and Gatorade.
At the Women’s UCL Final at PSV Stadium in Eindhoven on June 3, and the UCL Final at Istanbul’s Atatürk Olympic Stadium on June 10, PepsiCo and UEFA are set to implement circular economy practices centred around the 3Rs (reduce, reuse, recycle).
The initiative seeks to minimise the impact of football on the environment and drive resource efficiencies.
Pepsico said the fully recyclable, zero plastic and biodegradable fibre cups at the Champions League final will significantly reduce single-use plastic.
This year’s UEFA Women’s Champions League Final will be the first to implement returnable packaging for food and drinks. Fans can purchase drinks using 0.40L transparent cups, with a returnable deposit of €2.
Along with cups, Doritos Nachos will be served in returnable trays throughout the stadium.
PepsiCo added that all food and beverage packaging supplied at events throughout the finals will be 100% recyclable. Additionally, Istanbul’s Atatürk Olympic Stadium will include 220 recycling bins for diligent waste sorting post-event.
Related news
JYSK is constantly working to reduce its environmental footprint
The Danish company, JYSK, is once again taking important steps…
Read more >BCSDH annual meeting: Let’s lead the change!
The Business Council for Sustainable Development in Hungary (BCSDH) held…
Read more >Rossmann takes another step towards a more sustainable future
In order to reduce its environmental footprint, Rossmann Magyarország will…
Read more >Related news
Seven trends shaping in-store marketing and retail design in 2024
Smart brands know that in-store marketing and store design can…
Read more >2024 is a year of challenges for the tobacco industry and retail
Annual tobacco retail sales are expected to have increased in…
Read more >The latest issue of Trade magazine is out now!
The digital version is available with more content once again,…
Read more >