Tag "felmérés"
Internet users plan to buy Christmas gifts for 35,000 forints this year
Date: 2017-11-15 11:40:39
Árukereső.hu surveyed the donation plans of the Internet users for this year. The survey revealed that as Christmas is approaching, we are much more open to shopping online. By utilizing...
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The communication and problem-solving skills are most appreciated by employers according to a survey
Date: 2017-10-31 11:02:02
In all sectors, communication and problem-solving skills are the most appreciated by employers, and in case of the four-fifth of the jobs they require knowledge of English in addition to...
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I lay my head where there is internet
Date: 2017-10-24 22:13:21
eNET and Telekom have teamed up to prepare a study on changes in the concept of ‘home’. An online survey was conducted in September, according to which for 88 percent of...
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Magazine: The importance of promotions when buying FMCG products
Date: 2017-10-20 06:41:46
A nationwide representative survey, conducted by Kantar Hoffmann in March 2017, has revealed that 29 percent of Hungarian shoppers stick with their favourite store and look for products in promotion...
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Anti-Counterfeiting Board: Two-thirds of Hungarians would punish counterfeiters more rigorously
Date: 2017-10-18 11:13:49
Two thirds of the Hungarians would punish the counterfeiters more rigorously and increasingly sees the risks of counterfeit products – Németh Mónika, secretary of the National Anti-Counterfeiting Board told M1...
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Will there be more or fewer presents under the Christmas tree?
Date: 2017-09-27 07:30:47
In August Kantar Hoffmann asked 18-64 year old Hungarians about how much they plan to spend on gifts. Last year the average shopper spent HUF 50,000 on Christmas gifts. 25-34 year old consumers...
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Magazine: Comprehensive survey on shopping habits
Date: 2017-09-26 07:47:36
In 2014 POPAI Hungary Association conducted a representative shopping habits survey, with the involvement of 23,000 shoppers in 6 hypermarkets. The study’s objective was to give relevant information on consumer decision...
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What’s on the label?
Date: 2017-09-23 19:53:17
Four from 5 Hungarian shoppers read the labels on grocery products and three quarters of them are influenced by the information they find there in deciding which product to put...
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Media multiplier research in Hungary
Date: 2017-09-23 19:34:06
In 2010 Sanoma Media and GfK cooperated within the framework of a Media Multiplier research in Hungary, which proved that the efficiency of monomedia (usually television) campaigns is smaller than...
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Europe’s top retail chains
Date: 2017-09-23 16:37:17
According to data from Euromonitor International, Western Europe’s leading retail chain is the German company Schwarz Group, the owner of Lidl and Kaufland. The survey examined retailers’ market share in...
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We don’t trust mobile payment yet
Date: 2017-09-23 15:35:14
Despite that fact that most smartphones are already equipped with an NFC chip, a representative survey conducted by GKI Economic Research Zrt. in July 2017 revealed that only 25 percent of...
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Generation Y would use the mobile wallet
Date: 2017-09-23 15:29:49
According to the latest research by Mastercard on the financial habits of university students (online questionnaire with 1,507 participants), members of Generation Y have close ties with the digital world...
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Central and Eastern Europe’s retail trade is making progress
Date: 2017-09-23 15:08:41
According to a comprehensive, 32-country European retail trade survey by GfK, in 2016 the consumers of the EU-28 countries had EUR 16,153 to spend – nominally 0.7 percent more than...
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Mastercard: 7 percent of the college students regularly pay with mobile wallets
Date: 2017-09-07 11:22:56
7 percent of college students regularly and 13 percent occasionally pay with mobile wallets., 72 percent of them positively evaluated the new technology, and 1 out of 4 students would...
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Consumer sentiment improved in the United States
Date: 2017-09-01 11:02:04
The consumer sentiment improved less than expected in the United States in August – according to the regular monthly survey of the University of Michigan. The final results were published...
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In online sales, the growing market already depends on the frequency of purchases
Date: 2017-08-31 11:30:56
Increasing internet shopping frequency is a bigger factor in market expansion than attracting new customers, and in the short term there is no expectation of new massive purchasing power layers...
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Digitisation and experience: the future of the industry
Date: 2017-08-30 23:30:37
IBM did a survey among product manufacturers, examining the effects of the latest technological innovations. According to 63 percent of respondents, the market competition isn’t taking place between companies any more:...
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Industrial distributors are fighting for survival
Date: 2017-08-30 23:30:36
Results of the 2017 UPS Industrial Buying Dynamics survey show that the opportunities created by e-buying are changing the European industrial value chain, and traditional distribution companies must work very...
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L’Oreal is the most equal employer
Date: 2017-08-30 23:30:20
In the Equileap 2017 ranking – which tested how efficiently companies are working for equality between men and women at workplaces – L’Oreal finished first ahead of 3,000 other companies....
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Hungarian university students want to start their own business, foreign ones wish to work for a multinational company
Date: 2017-08-30 16:07:45
According to the latest Career Plan survey conducted by the Budapest Metropolitan University (METU) with the participation of 350 Hungarian and foreign 1st-year students, after graduation the most attractive idea...
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SMEs say this is the best in being an entrepreneur
Date: 2017-08-30 15:54:15
According to Viktor Zoltán Kovács, the head of K&H Bank’s SME marketing division, a survey conducted with the participation of 500 Hungarian SMEs found that entrepreneurs are most motivated by...
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We are not buying blindly anymore
Date: 2017-08-14 11:45:38
Eight out of ten customers read the ingredients It is important for eight out of ten customers what are the ingredients of the products they put into their shopping carts....
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People over 50 spend three quarters of their income on overhead, food and medicine
Date: 2017-08-07 11:30:40
In Hungary, people over 50 spend more than three-quarters of their monthly income on overhead, food and medicines, nine percent of their earnings are spent on leisure activities, and two...
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The proportion of people using banking applications grew by one and a half fold in Hungary according to a survey
Date: 2017-07-25 11:20:27
The proportion of users of banking applications grew by one and a half fold in Hungary compared to last year. According to Gfk’s market researcher’s latest research published on Tuesday,...
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Young workers: flexibility in return for flexibility
Date: 2017-07-25 10:49:05
According to JobsGarden’s latest survey, done with the participation of job searchers between the ages of 20 and 30 years, nearly 70 percent workers expect a flexible working time. Almost...
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Consumers became more informed in the second quarter according to a survey
Date: 2017-07-24 11:15:00
Consumers became more informed in the second quarter as the number of respondents who reported that they knew the shelf life of food and certain products, such as shoes, increased...
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K&H: agrarian companies do not exploit the opportunities to increase efficiency
Date: 2017-07-20 11:45:19
The agrarian companies do not exploit the opportunities to increase efficiency, most of them are cutting costs and increasing production, but at the same time little attention is given to...
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Smart homes is a possibility
Date: 2017-07-06 08:40:16
Research by Accenture has found that the time of smart homes hasn’t come yet, but they will spread soon. The Internet of Things (IoT) will create new growth opportunities for communication...
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The future may belong to the special diet trends
Date: 2017-06-27 11:10:58
According to the Hungarian population, the difficulties caused by the weather may be the biggest challenge for agrarians in the coming years, but the lack of technological modernization and supply...
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More than half of the Hungarians plan to go on vacation this year
Date: 2017-06-21 10:46:58
More than half of the Hungarian population plan to go on vacation this year, 32 percent of them to domestic destinations, while 10 percent are planning a foreign trip and...
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