We are looking for experiences for Christmas instead of socks and hairdryers

By: Trademagazin editor Date: 2017. 11. 24. 11:50

What will we give and what do we want to receive? How and with whom do we spend Christmas? What do we really want to do during the holidays? The joint research of Bónusz Brigád and GKI Digital on the Christmas plans reveals that we are buying programs providing experiences for Christmas instead of products. The survey was carried out by interviewing 2000 Hungarian Internet users.

Women already know what to purchase, men are waiting

Although the holiday will take place at the end of December, preparations can not be started early enough. This is especially true for women using internet. 2 out of 5 of them begin the festive preparation and the collection of gift ideas in October. Men traditionally considerably postpone their Christmas purchases.

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