8 seconds and the Z generation is no longer listening to you

By: Trademagazin editor Date: 2018. 02. 14. 11:18

Generational challenges in the world of economy and marketing

The Z generation is able to listen for less than ever, they are always available online, but reject the ads they see there and change their habits at incredible speeds. One of today’s biggest challenges for the brands is to reach the Z generation effectively. According to local experts, however, they can be persuaded by personalized messages and the feeling that they belong to the community.

The Z generation consumers have clearly become the focus of marketers in the past few years. They are the largest media consumers, and by 2020 they will conclude 40 percent of the purchases. The Z generation was born between 1996 and 2010 and they are the children of the digital age, which radically determines their relationship to content consumption. With traditional tools, we no longer have success with them, and online platforms are the main platform for them: they are mostly available on mobile, social networking sites, and video and video sharing devices such as Facebook, Instagram, Snapchat, YouTube or Pinterest.

The full analysis can be found at the following link: http://www.brandformance.hu/

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