Tag "digitalizáció"
Visa: Every fifth Hungarian plans to pay with a mobile phone during Black Friday
Mobile devices are increasingly becoming a self-evident part of everyday life, according to Visa’s latest research, 62% of Hungarian respondents prefer to use their smartphones to shop and pay online,...
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Consumer spending focuses on experiences and basic needs
Mastercard Economics Institute’s “Shifting Wallets” survey analysed how much consumers stick with their habits which give them comfort, experiences or both. The study sets out to answer three key questions...
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Now is the time to download the new OkAuchan app!
Auchan is guiding shoppers in the direction of comfortable and sustainable digital solutions with its new app, which the retailer was promoting heavily in October. The first 10,000 downloaders receive...
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Robotic technology is also present in domestic e-commerce
Hungary’s largest, high-tech fulfillment center in Üllő, near Budapest, has started its “large-scale” operation. As a recent player in Hungarian e-commerce, Boxy Zrt. opens up a completely new market for...
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Soon, e-signatures for smartphones will be available for free from vending machines
It will soon be possible to request a qualified electronic signature that can be used as a private person on a smartphone from the “automated machines” in higher education institutions,...
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Danish Retailer MENY Enters Wine E-Commerce Market
Danish retailer Dagrofa has announced that its MENY retail chain is launching a new e-commerce platform for selling wine. The platform, MENY Wine, is part of the retailer’s #FremgangSammen strategy, which...
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BDO: Digitization is a competitive advantage for companies
The automation and digitization of business processes and related administration, and the exploitation of one’s own data assets, obviously represent a competitive advantage, speed up processes and reduce the possibility...
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REWE takes its promotional leaflets to WhatsApp in Germany
Germany’s REWE Group is moving forward with digitising its marketing activities by distributing promotional leaflets via WhatsApp. This step follows the retailer’s pledge to discontinue the use of printed leaflets by summer...
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Slower growth rate in e-commerce in the first half of 2022
Domestic online sales were worth HUF 570bn in the first six months of 2022, having grown by 14.5%. In the last two years the pandemic gave a boost to digitalisation,...
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The domestic agricultural machinery market is developing dynamically
The Government of Hungary is committed to adapting domestic agriculture to the technological and sustainability challenges of the 21st century, stated Zsolt Feldman, the State Secretary of the Ministry of...
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Companies can receive life-saving digital developments up to 20 times faster
The rampant labor shortage in the IT sector is not a new problem: while there are currently nearly 1 million unfilled positions in the field in the USA, the digital...
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This is how Mercarius has remained successful, despite the difficult market conditions
Mercarius is the biggest Hungarian-owned fleet management company, with a fleet of more than 12,000 vehicles and more than 500 customers. Their services include repair and maintenance – now offered...
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Many companies are are turning cloud computing to save money
In many ways, Hungary is the market leader in the region in cloud services. Cloud computing is typically fueled by the desire to reduce costs, a new research shows. In...
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McKinsey: The digital economy in Hungary has expanded by 50 percent in four years
The performance of the digital economy in Hungary increased by 50 percent, from 6.6 billion euros to 9.8 billion euros, between 2017 and 2021, according to the McKinsey consulting firm’s...
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Economic development is the basic priority of agricultural policy
The strategic plan of Hungary’s Common Agrarian Policy offers tangible solutions to the challenges facing agriculture – stated the State Secretary of the Ministry of Agriculture responsible for agriculture and...
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The future of successful agriculture is digitization and robotization
The future of successful agriculture is digitization and robotization, and the use of precision tools, as this can significantly influence its efficiency already at sowing, as well as the dynamics...
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Hungarian Tourism Agency: The paper-based guestbook will be abolished
The National Assembly voted in favour of a package of amendments to the law that will eliminate the use of paper-based guestbooks in the future, as requested by the profession....
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MNB: the digitalisation of the financial sector has improved further
After the pandemic, the digital transformation of the financial sector gained new momentum: an increasingly wide range of banking products is available digitally, and more than 80 percent of customers...
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Megatrend Index: It is hard to be optimistic
Equilibrium Institute has prepared its Megatrend Index for the second time. At the last meeting of Trade magazin’s Chain Bridge Club Ákos Kozák, the institute’s director of business relations and...
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ÁSZ: In a modern economy, the use of digital technologies is the key to competitiveness
The use of digital technologies in the modern economy is the key to competitiveness, one of the cornerstones of Hungary’s economic growth, the experts of the State Audit Office (ÁSZ)...
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(HU) Komoly régiós lemaradásban a magyar proptech szegmens
Sorry, this entry is only available in HU....
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Alternative protein sources present at IFFA 2022, the world’s leading meat trade fair
IFFA 2022 took place last week, being historically one of the world’s oldest and leading international meat trade fair, where 860 exhibitors from 44 countries showcased innovations. Around 50,000 visitors from...
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Magazine: Dr László Szűcs: “Digitalisation must and can be learned”
Trade magazin’s Business Podcast, Future Talks with Szilvia Krizsó continues In the latest episode of the Future Talks podcast Dr László Szűcs, a lawyer with PwC Legal, was Szilvia Krizsó’s...
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BENU: 10 years in Hungary
Our magazine had a conversation with Dr János Zlinszky, CEO of BENU Magyarország Zrt. – the company celebrates its 10th anniversary in the Hungarian market. – BENU is 10 years...
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Croatia: Studenac launches new app
Croatian retail chain Studenac is increasing its digitalisation budget and has launched a new app, which is aimed at improving customer experience and loyalty. The app is available in both...
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Hand in hand
In this article, we have made an attempt to map the most probable shopping trends showing up in 2022. Just for me and right now A Retail Customer Experience study...
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Digital customer experience is the key to success
Superior customer experience continues its reign in the daily lives of shoppers and retailers. Everything depends on how customers engage with a brand through all interactions they have on their...
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Magazine: Restructuring affects more sectors
In December 2021 Ipsos did an online survey with 2,545 respondents from Hungary, Austria, Slovakia and the Czech Republic (the respondents were minimum 16 years old). Digital daily life Only...
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Digitalisation is also essential to maintain the competitiveness of agriculture
The most important goal of the Digital Agrarian Strategy (DAS) is to put the most effective tools in the hands of producers in order to be able to meet the...
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Sustainability and digitalisation are already central issues for companies
Sustainability and digitalisation already play a huge role in the development of companies that are starting out or recently founded, and at least one sustainability aspect is taken into account...
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