Danish Retailer MENY Enters Wine E-Commerce Market

By: Trademagazin editor Date: 2022. 10. 20. 09:16

Danish retailer Dagrofa has announced that its MENY retail chain is launching a new e-commerce platform for selling wine. The platform, MENY Wine, is part of the retailer’s #FremgangSammen strategy, which has the interests of digital customers at the top of its agenda.

In October, MENY will start testing the new e-commerce platform, which it describes as ‘the starting point’ of the supermarket chain’s digitisation strategy.

Dagrofa aims to offer customers the same experience as other digital platforms of the retail chain through the MENY Wine platform. The launch of the platform in Denmark is ‘natural’ for the supermarket chain as it is one of the supermarket chain’s strategic focus points, the company added. It is also one of MENY’s strongest categories and the company sees potential for growth in e-commerce for the category.

MENY Wine is expected to be publicly launched before the end of the year and will offer more than 1,000 new wine SKUs that are not available in physical supermarkets.

Chain director of MENY, Richo Boss, said, “We want to be among the best at digital customer experiences in wine e-commerce. It’s a competitive market, so we need to be hugely sharp when we launch something new digitally. Our digital presence must reflect the high quality, professionalism and inspiration that the MENY chain is known for. […]”

“In concrete terms, this means that we must offer the best range to the market in everything from everyday wines to quality wines to rare wines from around the world. In the future, we will expand e-commerce to selected product categories that make sense for our customers.”

ESM