Tag "Carlsberg"

Carlsberg Launches Limited Edition ‘Champions Can’

Brewing giant Carlsberg has launched a limited edition ‘champions can’ to celebrate Liverpool FC’s Premier League title win. The ‘champions can’ will be available in 25 countries across the world, including Australia,...

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Brewer Carlsberg Nears Its Sustainability Targets

Carlsberg has reported ‘solid progress’ toward its sustainability goals, the brewer said in a statement. The Carlsberg Group’s ‘Together Towards ZERO’ programme’s sustainability targets are aimed at reducing the company’s...

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This is what a decomposing fiberglass beer bottle will look like

Carlsberg will sell beer in a paper bottle, made mostly from sustainably produced wood fiber and it will be completely recyclable – origo wrote. Source: Carlsbergroup.com, origo The brewery also...

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Carlsberg makes paper beer bottle

Danish beer company Carlsberg has unveiled the first paper beer bottle in the world. The bottle is made of sustainable and recyclable wood fibres. The bottle forms part of Carlsberg’s...

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Carlsberg buys share in Chinese micro brewery

Danish beer company Carlsberg has acquired a minority stake in Chinese micro brewery Jing-A. Carlsberg will distribute beer produced by Beijing-based Jing-A but the Chinese brewer will remain in control...

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The real beer revolution

Thanks to craft breweries, the appearance of numerous new beers, the use of special hops, fruits, spices and other interesting ingredients have made beer lovers discover another world, at the...

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More beer was sold on the domestic market last year

Seventy-six thousand hectoliters, 15 million bottles more, a total of 6.29 million hectoliters of beer was sold last year, compared to the previous year by the leading breweries on the...

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Carlsberg introduces new packaging solution

Danish brewing company Carlsberg is the first in the world to use glue instead of the plastic wrapping that holds together six-packs of cans. The new solution is called ‘snap...

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Carlsberg beer extends its offer with a crafted beer of a small brewery

Carlsberg’s Hungarian company, the Carlsberg Hungary Kft. signed a cooperation agreement for the exclusive distribution of a kraft crafted beer of the Horizont Brewing small-scale company. The distributor expects to...

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Premium beers sell well

Although total sales of Carlsberg decreased by 4 percent in the 3rd quarter, the category of premium beers did very well. Volume sales of Tuborg were up 5 percent, Carlsberg’s...

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Carlsberg to cut 2,000 jobs

Due to the weakening of the Russian market Carlsberg decided to cut operating costs by USD 288 million until 2018. The management will become 15 percent smaller and the brewer...

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Carlsberg targets the point of purchase

Priyadarshini Sharma, Carlsberg’s international director of premium brands talked to Marketing magazine about the importance of the point of purchase. In his view most campaigns fail when it comes to...

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