Carlsberg - Trademagazin

Carlsberg buys share in Chinese micro brewery
Date: 2019-04-10 12:09:55

Danish beer company Carlsberg has acquired a minority stake in Chinese micro brewery Jing-A. Carlsberg will distribute beer produced by Beijing-based Jing-A but the Chinese brewer will remain in control...

The real beer revolution
Date: 2019-04-10 10:23:49

Thanks to craft breweries, the appearance of numerous new beers, the use of special hops, fruits, spices and other interesting ingredients have made beer lovers discover another world, at the...

More beer was sold on the domestic market last year
Date: 2019-02-18 11:45:17

Seventy-six thousand hectoliters, 15 million bottles more, a total of 6.29 million hectoliters of beer was sold last year, compared to the previous year by the leading breweries on the...

Carlsberg introduces new packaging solution
Date: 2018-10-15 13:37:36

Danish brewing company Carlsberg is the first in the world to use glue instead of the plastic wrapping that holds together six-packs of cans. The new solution is called ‘snap...

Carlsberg beer extends its offer with a crafted beer of a small brewery
Date: 2018-02-16 11:20:41

Carlsberg’s Hungarian company, the Carlsberg Hungary Kft. signed a cooperation agreement for the exclusive distribution of a kraft crafted beer of the Horizont Brewing small-scale company. The distributor expects to...

Premium beers sell well
Date: 2017-12-01 17:20:03

Although total sales of Carlsberg decreased by 4 percent in the 3rd quarter, the category of premium beers did very well. Volume sales of Tuborg were up 5 percent, Carlsberg’s...

Carlsberg to cut 2,000 jobs
Date: 2015-12-21 10:51:07

Due to the weakening of the Russian market Carlsberg decided to cut operating costs by USD 288 million until 2018. The management will become 15 percent smaller and the brewer...

Carlsberg targets the point of purchase
Date: 2015-07-16 10:41:15

Priyadarshini Sharma, Carlsberg’s international director of premium brands talked to Marketing magazine about the importance of the point of purchase. In his view most campaigns fail when it comes to...

Carlsberg buys share in Chinese micro brewery Date: 2019-04-10 12:09:55

The real beer revolution Date: 2019-04-10 10:23:49

More beer was sold on the domestic market last year Date: 2019-02-18 11:45:17

Carlsberg introduces new packaging solution Date: 2018-10-15 13:37:36

Carlsberg beer extends its offer with a crafted beer of a small brewery Date: 2018-02-16 11:20:41

Premium beers sell well Date: 2017-12-01 17:20:03

Carlsberg to cut 2,000 jobs Date: 2015-12-21 10:51:07

Carlsberg targets the point of purchase Date: 2015-07-16 10:41:15