Atmedia - Trademagazin

Measuring the out-of-home viewership can mean an increase in ratings and an improvement in quality
Date: 2024-11-05 10:50:46

In the summer of 2024, the test project of Atmedia, Scores Group, Gemius and G-Meter out of home (OOH), i.e. measuring TV viewership outside the home, was successfully completed –...

Atmedia presents itself with a completely new image
Date: 2024-04-23 10:29:22

At the Digital-Media Hungary conference, Hungary’s market-leading multimedia trading house, Atmedia, appeared with a completely renewed image after 15 years. The purpose of the development was to follow the strategic...

What makes a successful Christmas television ad?
Date: 2024-03-18 10:31:24

Trade magazin launched the first Christmas TV ad competition last December. The submitted commercials were voted on by the public between 5 and 20 December. Lidl’s ad was voted the...

The excess demand in the television market also affects Atmedia
Date: 2023-10-24 09:43:29

Atmedia prepared several scenarios for 2023. Thanks to this, as well as the implemented price level increase and the stable viewership of the portfolio, it can manage the excess demand...

MATCH4’s advertising time is sold by Atmedia
Date: 2022-08-30 06:16:59

Hungary’s newest sports channel, MATCH4, will be sold by Atmedia from October 1, 2022, the Network4 group and Atmedia announced. MATCH4 started broadcasting in August this year, offering spectacular and...

FMCG retail and media types
Date: 2022-02-04 10:22:40

Multimedia sales house Atmedia and GfK Hungária analysed the media use habits of the GfK Household Panel’s main shopper groups, and compared them with FMCG volume sales. There were 3,477...

News and news background television expands the offer of the trading house
Date: 2022-01-18 08:19:51

As of March 1, 2022, Atmedia will sell NewsTV’s commercial advertising time. The thematic news and news background television, founded 20 years ago, has a national coverage of 92%, and...

Atmedia research: How media effects our shopping habits?
Date: 2021-11-12 19:00:03

Atmedia and Gfk Hungária examined the media usage of main shopping groups of GfK household panel . The results were then compared to FMCG shopping volumes. It turned out that...

Spirit FM and Manna FM radios at Atmedia
Date: 2021-08-24 09:08:37

From 1 September 2021, the multimedia trading house Atmedia will sell advertisements to two radio stations with unique programming structures. Spirit FM and Manna FM radios are available in budapest reception...

Atmedia is strengthening with new economic content and a hiking online site
Date: 2020-11-20 11:18:20

From the middle of November 2020, the portfolio of the multimedia trading house will be expanded with leisure and business-themed sites. Atmedia sells the advertising space of the Berek.hu website...

Advertising: United they stand
Date: 2020-11-10 20:17:59

Atmedia has done a comprehensive survey on how campaigns in different channels of media influence product sales in the FMCG market. In this sector about 90 percent of advertising budgets...

Radio and online displayvideo support enhances the impact of FMCG retail and multimedia TV advertising
Date: 2020-11-03 11:43:07

This time, Atmedia, the multimedia trading house, analyzed the impact of different media types on individual and joint sales based on media usage in the FMCG Retail sector. The analysis...

Media consumption in the light of motivations
Date: 2020-10-27 11:24:10

With the help of Ipsos, Atmedia, a multimedia trading house, conducted qualitative research on various consumer insights related to media types. The research was conducted during the curfew restriction period,...

Three more radios in Atmedia’s portfolio
Date: 2020-10-20 11:22:11

From January 1, 2021, Atmedia’s portfolio will be expanded with national market-defining radios, and from next year the company will sell the advertising time of Retro Rádió, Rádió1 and Rádió1...

Television commercials at full throttle
Date: 2019-01-31 15:20:16

What do the Nielsen Audience Measurement data say about the performance of television commercials in 2018? Atmedia’s most important target group is consumers between the ages of 18 and 59...

Television commercials can increase OTC products’ market share the most
Date: 2018-02-25 15:24:50

In 2017 Atmedia teamed up with Quintiles IMS to analyse how advertising in different media types affects the market shares of different OTC brands in Hungary. The experts found that just...

The television increases the market share of OTC products the most
Date: 2017-11-24 11:51:10

Atmedia, as the market leader TV sales house is committed to strengthening and building the television advertising industry. In 2016, together with GfK, the company implemented a new analysis on...

Atmedia expects 200-300 percent growth
Date: 2016-06-16 11:04:14

At the first press conference of Atmedia, Lukács Csaba, managing director of the company described the company's steadily successful development from 2010 to the present, and also said that this...

Measuring the out-of-home viewership can mean an increase in ratings and an improvement in quality Date: 2024-11-05 10:50:46

Atmedia presents itself with a completely new image Date: 2024-04-23 10:29:22

What makes a successful Christmas television ad? Date: 2024-03-18 10:31:24

The excess demand in the television market also affects Atmedia Date: 2023-10-24 09:43:29

MATCH4’s advertising time is sold by Atmedia Date: 2022-08-30 06:16:59

FMCG retail and media types Date: 2022-02-04 10:22:40

News and news background television expands the offer of the trading house Date: 2022-01-18 08:19:51

Atmedia research: How media effects our shopping habits? Date: 2021-11-12 19:00:03

Spirit FM and Manna FM radios at Atmedia Date: 2021-08-24 09:08:37

Atmedia is strengthening with new economic content and a hiking online site Date: 2020-11-20 11:18:20

Advertising: United they stand Date: 2020-11-10 20:17:59

Radio and online displayvideo support enhances the impact of FMCG retail and multimedia TV advertising Date: 2020-11-03 11:43:07

Media consumption in the light of motivations Date: 2020-10-27 11:24:10

Three more radios in Atmedia’s portfolio Date: 2020-10-20 11:22:11

Television commercials at full throttle Date: 2019-01-31 15:20:16

Television commercials can increase OTC products’ market share the most Date: 2018-02-25 15:24:50

The television increases the market share of OTC products the most Date: 2017-11-24 11:51:10

Atmedia expects 200-300 percent growth Date: 2016-06-16 11:04:14