Magazine: POPAI winners in 2018
The winners were ceremonially announced in 5 categories in the POPAI Awards 2018 POP competition on 15 November 2018, at the headquarters of the Budapest Chamber of Commerce and Industry. POPAI Hungary general secretary Ildikó Kátai told: the winners of the 9th Hungarian POPAI Awards will represent Hungary at the Shop! Global Awards in Chicago. Entries were displayed at the Business Days conference in Tapolca, where more than 300 FMCG decision-makers saw them and 87 people voted on them. This year’s overall winner – Display of the Year – became Coca-Cola HBC’s Coke & Meal E3 gondola end, which was manufactured by BÉFLEX Zrt.
1st Place
„Small size” category
Zewa Just1 kuponadagolós polczászló / Essity Hungary Kft. – Connect Media from dunnhumby
„Temporary” category
Signal white now gyémántos display / Unilever Magyarország Kft. – 3P Solutions Kft.
„Temporary installation” category
Fanta E3 installáció / Coca-Cola HBC Magyarország Kft. – Edri Kft.
„Permanent” category
Coke E3 premium display / Coca-Cola HBC Magyarország Kft.
„Permanent installation” category and the Display of the Year
Coke & Meal E3 gondolavég/ Coca-Cola HBC Magyarország Kft. – Béflex Zrt.
2nd Place
„Small size” category
Jacobs 3D-s polczászló / POS Services Kft. – Jacobs Douwe Egberts Hungary Zrt.
„Temporary” category
Surf illatos totem / POS Services Kft. – Unilever Magyarország Kft.
„Temporary installation” category
Zewa szán / Essity Hungary Kft. – Dion Hungary Kft.
„Permanent” category
Áruházi promóciót erősítő innovatív display / Béflex Zrt. – Nestlé Hungária Kft.
„Permanent installation” category
Győri édes szekér / Mondelēz Hungária Kft.
3rd place
„Temporary” category
Univer Házikó display / Béflex Zrt. – Univer Zrt.
Zewa Szőrmók toalettpapír display / Essity Hungary Kft. – DS Smith Packaging Hungary Kft.
„Temporary installation” category
Sensodyne duo displaykihelyezés / DS Smith Packaging Hungary Kft. – GlaxoSmithKline Kft.
„Permanent” category
Smart water display / Coca-Cola HBC Magyarország Kft.
„Permanent installation” category
Adez E3 display / Coca-Cola HBC Magyarország Kft. – Art Match Hungária Kft.
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