Company and Personal News
Innovation – the driving force behind growth
Date: 2010-07-06 08:00:00
The need to raise consumers’ attention and keep it compels brand manufacturers to come out with new products regularly. Launching new products is usually accompanied with strong marketing campaigns. On...
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Facing the challenge in New York – part 10
Date: 2010-07-06 08:00:00
From July Roland Oláh, formerly the chef of Café Erté, tries his luck in the USA. He regularly reports to our magazine: ‘I have started working in Greenwich L’escale –...
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Desire materialised
Date: 2010-07-06 08:00:00
Market leader Pöttyös keeps pushing the boundaries of the Túró Rudi segment, appearing in shops with a successful new product every year. This year’s sensation is GURU, which rapidly conquered...
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I miss Roland!
Date: 2010-07-06 08:00:00
Andrea Sarrang, the owner of Café Erté says about Roland Oláh: – We got on really well from the first moment. I really liked his passion, ambition and conscious quest...
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Borsodi is still the market leading beer in Hungary
Date: 2010-07-06 08:00:00
Borsodi Brewery’s sales revenue was HUF 40.6 billion in 2006, with a pretax profit of HUF 4.3 billion – the result of cost efficiency measures after a loss-making 2008 business...
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Marketing communication switches from Off to On mode
Date: 2010-07-06 08:00:00
In the following you can learn what Tímea Mege, the marketing director of Rewart Kft. and Gábor Szigeti, the editor of budapestujsag.hu think about current trends in marketing communication.Tímea Mege:...
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Linde cut costs by outsourcing
Date: 2010-07-06 08:00:00
Linde Gas Hungary – the biggest gas manufacturer and seller of gases in Hungary – decided to cut costs by introducing card entry, and time and attendance systems. Wage calculation...
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Gramex participated in PLMA’s World of Private Label
Date: 2010-07-06 08:00:00
One of Hungary’s biggest private label soft drink manufacturer, Gramex 2000 Kft. participated in the world’s biggest private label trade fair in Amsterdam. There were several foreign companies showing interest...
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Knowledge and dynamism for the food industry of the future
Date: 2010-07-06 08:00:00
Balázs Pászti, an advisor to MÉTE (Hungarian Association of Food Science and Technology) speaks about the 18th Students’ Academic Conference and their plans for the future. – Could you please...
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Magic pencils in Tesco stores
Date: 2010-07-06 08:00:00
Tesco launched a new fund-raising campaign on 8 June. In 91 hypermarkets special pencils can be bought, they cost HUF 2999 and the revenues from sales will go to Mosoly...
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Water polo players on a date with Theodora
Date: 2010-07-06 08:00:00
From May six Olympic gold medallist water polo players and coach Dénes Kemény will appear on the bottles of Theodora mineral waters. Kékkúti Ásványvíz Zrt. has been sponsoring the national...
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A guide that reads well
Date: 2010-07-06 08:00:00
Balázs Pászti told our magazine that the University of Szeged and MÉTE published a book, ‘Food technology for engineers’. It is a good read that focuses on the production of...
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With excellent training programmes for the future!
Date: 2010-07-06 08:00:00
SPAR Hungary received its Accredited Adult Education Institute certification in 2006 and this year it was extended until 2014. SPAR pays great emphasis to training its employees, as the company...
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Young Hungarian executive is the new head of McDonald’s Hungary
Date: 2010-07-06 08:00:00
Ágnes Horváth was appointed the managing director of McDonald’s Hungary in May 2010. The 36-year-old executive joined the company in1999. In 2008 she won the President’s Award of the company....
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The recipe for success
Date: 2010-07-06 08:00:00
With her mayonnaise, Anna Kovács won Trade magazin’s special award at the competition organised by MÉTE. – Anna, could you say a few words about yourself? – I am 25...
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SPAR gives quality for loyalty!
Date: 2010-07-06 08:00:00
SPAR’s latest point collecting loyalty programme started on 10 June and will finish on 18 August. After each HUF 1,000 spent, customers will receive 1 point and with 12 or...
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Penta buys Kaiser Food
Date: 2010-07-06 08:00:00
Slovakian investors Penta are going to buy 97.3 percent of Kaiser Food Élelmiszeripari Kft. Penta already owns Debreceni Csoport Húsipari Kft., so the Hungarian Competition Authority (GVH) has yet to...
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Increasing proportion of garden products in Praktiker
Date: 2010-07-06 08:00:00
We discussed the latest consumer trends with Szilvia Nagy, Praktiker Kft’s garden product purchaser. – Did the economic recession result in reduced demand for garden products? – The recession influenced...
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Ability Park became Tesco’s ’Supported project of 2010’
Date: 2010-07-06 08:00:00
As part of the ’Supported project of 2010’ programme, Tesco will organise a road show with Ability Park from September 2010 until June 2011. Ability Park’s main goal is to...
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From the forest to the kitchen
Date: 2010-07-06 08:00:00
Tetra Pak tries to call attention to the importance of environmentally conscious lifestyle. The company, which distributed 400 million carton boxes in Hungary last year, requires from its suppliers to...
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It feels good to lead the way!
Date: 2010-07-06 08:00:00
T-City, Magyar Telekom and Szolnok launched their joint innovation project one year ago. The latest project, in cooperation with Co-op Hungary, is called Future Store and it started at the...
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Characters
Date: 2010-07-06 08:00:00
One of Hungary’s most characteristic restaurants and one of our most characteristic chefs have started working together recently. We talked with the chef and Gundel’s managing director Gábor Buday. Why...
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Feeling of comfort
Date: 2010-07-06 08:00:00
Wind often disturbs guests on terraces, but shades that can be rolled out sideways solve this problem. British pub and bar owners had the chance this summer to order aluminium...
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Sodexo reacts to changing market expectations with a new name
Date: 2010-07-06 08:00:00
2010 was the year of changes for Sodexo: changes that affected the whole sector made the company change its appearance and services portfolio. Sodexo Pass will be called Sodexo Motivation...
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Captain Pöttyös returns to the Children’s Island
Date: 2010-07-06 08:00:00
Captain Pöttyös will return to the T-Home Children’s Island on the Óbudai Island every weekend, for four weeks starting on 5 June. This series of exciting free programmes lines up...
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The tale of the long wiener
Date: 2010-07-06 08:00:00
It was 60 years ago that a 3-year old little boy invented a tale about a king, who made such a long wiener that it fed the whole country. This...
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The elements of success
Date: 2010-07-06 08:00:00
We asked Ágnes Horváth, the recently appointed managing director of McDonald’s about her plans and about stages of the chain’s strategic development. – What kind of changes do you intend...
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Henkel becomes a superbrand
Date: 2010-07-06 08:00:00
Four of Henkel Hungary’s brands earned the Superbrands qualification. A jury of independent experts chose the four brands from nearly 95,000 brands. Henkel Hungary also won a Business Superbrands award....
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Play with Detki!
Date: 2010-07-06 08:00:00
Detki’s first promotion game ended on 1 May 2010 when 10 weekends for 2 in Vienna were drawn. The biscuit company launched its new game straight away: its slogan is...
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Balaton: attack!
Date: 2010-07-06 08:00:00
BALATON ATTACK – this name does not designate a summer heavy metal festival, but an in-house initiative by Borsodi Brewery: those who do office work go out and do some...
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