Company and Personal News
Loyal employees
Date: 2010-02-14 08:00:00
When going to a McDonald’s one always feels that all employees are student-aged, who are replaced by younger staff in a year or two. However, through its loyalty programme the...
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Red Bull’s website refurbished
Date: 2010-02-14 08:00:00
Last December brought the refurbishment of Red Bull’s Hungarian website www.redbull.hu that now focuses on videos and interactive content about Red Bull’s world. The most watched videos are collected under...
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Tesco organised a meeting for suppliers
Date: 2010-02-14 08:00:00
On 19 November, Tesco organised a meeting for regional suppliers for the first time. The event was held in Debrecen with participants from 3 counties and focused on getting to...
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Health-friendly restaurants
Date: 2010-02-14 08:00:00
The objective of the Health-friendly programme is to promote healthy eating. According to project manager Éva Péterfia, about 1,000 restaurants are interested in joining the initiative. Member restaurants forbid smoking,...
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SPAR keeps up the momentum
Date: 2010-02-14 08:00:00
SPAR Magyarország transforms 70 stores this year. In self-service type stores they plan to expand the assortment, open exhibition bakeries, use modern bread stands and displays fruit and vegetables in...
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International cosmetics trade fair in Düsseldorf
Date: 2010-02-14 08:00:00
‘Beauty International’, held on 26-28 March 2010 will concentrate on beauty and especially skin care. 1,200 companies and brands are going to be present and 50,000 visitors are awaited. You...
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Nespresso Corner
Date: 2010-02-14 08:00:00
Capsule coffee takes off slowly in the Hungarian bar/restaurant/café sector. At the end of last year, Nespresso appeared in Media Markt stores with special tasting-stands: Nespresso Corner offers a new...
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Bosnian winner at the Henkel Art.Award
Date: 2010-02-14 08:00:00
At the Henkel Art.Award 2009, the EUR 7,000 main prize went to Mladen Miljanovic from Bosnia. Henkel CEE organised the competition for the eighth time, there were 840 entries from...
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New management for the Czech fair organiser
Date: 2010-02-14 08:00:00
On 17 December 2009, the board of directors of Veletrhy Brno public limited company (BVV) appointed Jiří Kuliš to the post of director general. Norbert Schmidt was created general commercial...
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Both prestige and sales improved
Date: 2010-02-14 08:00:00
In 2008, pálinka production was up 20 percent compared to the previous year. According to Gyula Kasza from the Ministry of Agriculture and Regional Development, pálinka has become trendy and...
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Synergon becomes founding member of a cluster
Date: 2010-02-14 08:00:00
On 1 December 2009, Synergon Rendszerintegrátor Kft. joined the Economy-driven Vocational and Development Cluster. The organisation is made up of 11 companies and its objective is to develop and utilise...
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MFP rebranded
Date: 2010-02-14 08:00:00
Last November the Hungarian Consumer Platform (MFP) appeared on the scene with a new, characteristic and colourful image. They also developed a new brand position that is best characterised by...
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Preparations
Date: 2010-02-14 08:00:00
Vilmos Kreil, the chairman of the Hungarian Bocuse d’Or Academy: – In the light of the work done so far I can say that all the conditions of a successful...
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Caffé Perté entered the vending market
Date: 2010-02-14 08:00:00
Caffé Perté, one of the biggest café suppliers on the domestic market entered the market with professional hot drink vending machines. Commercial director Andrea Boda said that the term ‘premium’...
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The epaper solution wins
Date: 2010-02-14 08:00:00
CBA was the first to introduce ZBD’s new generation epaper shelf label solution, in its new store in Mogyoród: the solution is a world premiere that came out in 2009...
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The chairman of the international jury
Date: 2010-02-14 08:00:00
According to Charles Tjessem, the competition is as much about tactics as about how a meal is prepared. He thinks that the expansion of the means of communication between chefs...
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Magyar Cukor Zrt. got a top mark
Date: 2010-02-14 08:00:00
The only Hungarian sugar company finished a successful year at the end of 2009. In the Kaposvár refinery they completed a campaign at the end of last year: 730,000 tons...
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Women and alcohol
Date: 2010-02-14 08:00:00
From January, Dreher Sörgyárak Zrt.’s informative website www.alkohol.info.hu examines the relationship between women and alcohol. Because of biological reasons, women react to alcohol differently from men, but at the same...
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French Easy
Date: 2010-02-14 08:00:00
In the middle of January our magazine, with the help of Hungexpo, managed to interview master confectioner Gabriel Paillasson, member of the jury panel at the Junior Confectioners’ World Championship...
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New sales director at Wrigley
Date: 2010-02-14 08:00:00
From 1 Januray 2010, György Walter is the new sales director of Wrigley Hungária Kft., the domestic market leader in chewing gum distribution. György Walter started his career at Unilever...
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New appointments at METRO
Date: 2010-02-14 08:00:00
From 1 January 2010, György Óvári is the new operations director of METRO Kereskedelmi Kft. His predecessor, Tibor Zsombor will remain with the company as senior executive advisor for the...
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The world according to Bocuse
Date: 2010-02-14 08:00:00
With the help of Hungexpo Zrt., last December the world’s most famous chef Paul Bocuse, who won more than 120 Michelin stars during his career, gave an exclusive interview to...
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Useful information about dietary fibres
Date: 2010-02-14 08:00:00
Targeted research on dietary fibres started about 30 years ago, and by today it has become fashionable to overemphasise the importance of fibres. Professional literature makes it clear that ideal...
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New managing director for METRO
Date: 2010-02-14 08:00:00
From 1 January 2010, Peter Schweighofer is the new managing director of METRO Kereskedelmi Kft. He joined the METRO team in 1982 at METRO Cash & Carry Austria, where he...
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Agreement between BKIK and Superbrands
Date: 2010-02-14 08:00:00
Last December András Wiszkidenszky, director of Superbrands Magyarország and Kristóf Szatmáry, president of the Budapest Chamber of Commerce and Industry (BKIK) signed an agreement, stating that the chamber will provide...
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He came from far away
Date: 2010-02-14 08:00:00
László Mihályi has been the biggest ‘innovation’ in Hungarian confectionery in the past few years. His opinion about the profession gives us food for thought. Q: What makes you different...
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Summarise these trends in 12 points
Date: 2010-02-14 08:00:00
1. Individualistic guests, 2. The visual factor, 3. The iceman is glorified, 4. They drink it and eat it, 5. Small portions, 6. Sharing, 7. Involving the guest, 8. Nostalgia,...
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Back to the future – Future store solutions at Praktiker
Date: 2010-02-14 08:00:00
The masters course of POPAI Magyarország Association involved learning about the future store solutions at the Praktiker store in Vecsés, last autumn. Marketing director Péter Dömötör analyses the elements of...
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Coca-Cola Magyarország won a prize at CSR Best Practice competition
Date: 2010-02-14 08:00:00
The competition was organised by the Hungarian Public Relations Association (MPRSZ) and there were 17 entries. Coca-Cola entered with a rehabilitation programme of the Szabadság island near Mohács, as the...
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Tesco and POS Media reach an agreement
Date: 2010-02-14 08:00:00
POS Media Hungary preserves the exclusive right to sell or rent out three in-store communication tools (Digital Shelf Stopper, 3D Shelf Stopper and Giant Shopping Trolley Handle) in Tesco hypermarkets...
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