News and articles
The age of the customer experience
This year the main topic of the I Love Trade Marketing conference was marketing and in-store innovations. Trade Marketing Club and POPAI Hungary Association organised the conference on 14 February....
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Trademark users team up to develop new products
Éva Molnár, commerce manager of Gyulahús Kft. has reported that they successfully developed an additive-free sausage. Thanks to this another Hungarian Product partner company was able to expand its additive-free...
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Wiesbauer-Dunahús ended 2019 with a sales increase
Sales by Wiesbauer-Dunahús increased by 4 percent and reached HUF 5.1 billion in 2019. Managing director Henry Heumann told that part of the sales growth was the result of increased...
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Hungary’s most famous bear is 90 years old
Medve cheese – the popular product with the classic bear image on the round box packaging – was first made in Hungary in 1930. Pannontej Rt., which is now called...
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Originality matters to 7 from 10 Hungarians
Pilsner Urquell’s Great Originality Test has revealed that 68 percent of Hungarian consumers would choose the original brand instead of a copy. According to the representative survey, the majority of...
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Hell shoots new commercial with Bruce Willis
In early March Hell Energy – one of the world’s most famous energy drink brands and market leader in Hungary – started shooting a new commercial with Bruce Willis in...
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Henkel wants to become climate neutral by 2040
Henkel has published its 29th sustainability report, which reveals that the company had increased the efficiency of its business operations by 56 percent by the end of 2019. For instance,...
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L’Oréal: New general manager for the region
As of 1 March, Brigitte Streller has been appointed general manager of L’Oréal’s operations in the Czech Republic, Hungary and Slovakia. She leaves her position as general manager Adria-Balkan for...
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Heineken Hungária starts anniversary year with poster exhibition
Soproni Brewery is 125 years old this year and the beer company is celebrating with a poster exhibition, titled ‘Let’s pour a better world’. The exhibition started in Sopron on...
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Unilever: Every second manager is a woman
In Unilever’s management 50 percent of executives are now women. The company made the biggest progress in this domain in those business lines where women had been traditionally underrepresented: supply...
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Recyclable tube for vegan toothpaste from Colgate
Colgate launches its first vegan toothpaste in recyclable packaging. The new product is called Smile for Good and its packaging is made of high-density polyethylene (HDPE). As for the toothpaste,...
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Spring pork meat consumption campaign launched
Until August 2020 the Ministry of Agriculture, the Agricultural Marketing Centre, the Livestock and Meat Interprofessional Organisation and Marketing Board and the Hungarian Meat Industry Federation are implementing a campaign...
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Month-level sales in a week: The impact a virus can make on our shopping habits
Data by dunnhumby reveal how the spreading of the coronavirus has changed the market of FMCG products. On the last week of February sales surged in several categories in Tesco...
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Sustainability and advertising
The first climate positive gin in the world has hit the market: pea-based Nádar is marketed in 700ml bottles and its carbon footprint is 1.54kg CO2. Brooklyn company Air Co....
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Charitable brewery
Scottish brewery BrewDog is always reacting swiftly to the latest trends and has great marketing ideas. Now that the coronavirus pandemic has broken out, BrewDog is manufacturing hand sanitisers and...
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A European confectionery in Tápiószecső
Having seen the interior and the product selection, we are absolutely positive that Hisztéria confectionery in Tápiószecső, which reopened in March, would be successful in any European city. Many tailor-made...
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Wreath laying at the Gundel memorial plaque
In March the Guild of Hungarian Restaurateurs (MVI), the Hungarian Museum of Trade and Tourism (MKVM), Gundel family remembers and the Gundel Károly Vocational School commemorated János Gundel’s (1844-1915) birthday...
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The business impacts of sustainability
Sustainable business operations don’t only have environmental, but also financial and marketing advantages. A market survey conducted by the Responsible Gastro Hero Foundation in 2018 revealed: more than 50 percent...
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We are saying good bye to Dénes Nemeskövi
After a long battle with illness, Dénes Nemeskövi passed away in March at the age of 75. The famous chef was an iconic member of the Hungarian Gastronomic National Association...
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Gastronomer of the Year 2019
In February András Krivács, president of the Hungarian Gastronomic National Association (MNGSZ) received the Gastronomer of the Year award at the award ceremony of Turizmus Kft. He has been the...
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A chance for survival?
Those sole traders and small businesses – both owners and employees – that are forced to suspend or discontinue their business operations due to the coronavirus pandemic can register at...
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Labour law information for hospitality businesses
During the pandemic emergency and for a 30-day period after it ended: 1. employers can modify the work schedule any time, 2. employers can order home office or remote work...
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Hungarian Sommelier Championship
Victoria Evans, the sommelier of Caviar&Bull restaurant in Budapest won the 2020 Hungarian Sommelier Championship in March. The Hungarian Sommelier Association organised the final in Gundel Restaurant, with the participation...
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Music royalty fee payment temporarily suspended
During the nationwide pandemic emergency bars and restaurants that still operate are only allowed shorter opening hours. Showing solidarity to them at the time of crisis, composers, performers and music...
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One third of Hungarian women don’t have money to spend freely
According to the global consumer confidence index of The Conference Board® and Nielsen, in Q4 2019 one third of Hungarian women had no money to spend freely and 25 percent...
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Retail trade is likely to perform the best this year
K&H’s latest SME confidence index reveals that the sales revenue of SMEs is about to grow by 8.3 percent in 2020, while their profit is expected to increase by 5.2...
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GKI’s economic sentiment index hits nadir in February
In February the GKI economic sentiment index stayed at the January level, so it was at its lowest point in the last 40 months. Business expectations worsened a little, while...
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More wine sold
NAIK AKI PÁIR data reveal that the production price of raw milk was HUF 107.84/kg in Hungary in February 2020. Raw milk’s export price was HUF 110.45/kg in the 2nd...
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(HU) Minimalizálható a munkaerőhiány problémája
Sorry, this entry is only available in HU....
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