Company and Personal News

EuroShop, POS marketing, POPAI

In-store marketing is becoming increasingly important. The EuroShop exhibition to be held in Düsseldorf between 23-27. February ban is an excellent opportunity to find out what the latest developments are....

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New sales director for Interfruct

Attila Boros has been appointed the new sales director of Interfruct Cash&Carry. He has been working in food retail for 12 years. He had previously occupied a management position in...

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Flax for health

András Föglein, managing director of Biogreen International, spoke about their patented product called Linom. It is very versatile material made from flax which can be used in the milling and...

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Visiting the Hungarian branch of POPAI

Before the press conference, dr. Bernd Hallier met members of the Hungarian branch of POPAI. Nearly 50 guests attended the first public event held by the group. Tímea Pesti, director...

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Mood acquiring Alcas

The acquisition of Alcas Holding by Mood Media Group has boosted the total number of their business subscribers to 110,000 in 35 countries and the scope of the services offered...

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Question:

The Weight Control program has completed its first six months in the FMCG sector. I would like to ask Alexandra Béres, the creator of the program, to assess the results...

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Things to change in stores

Sándor Baja, export director of Eckes granini emphasised the increasing role of trade marketing. He pointed out that 70 per cent of purchasing decisions are made at the point of...

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Coca-Cola helping Olympia

The Coca-Cola Company has donated USD 2 million to the Greek Olympic Committee to help in restoring the scene of the ancient games in Olympia which have been damaged by...

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Answer:

Weight control is complex lifestyle system of which diet is only one – though very important – element. It has never been our intention to flood the FMCG market with...

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New concept for the perfume department

Klára Molnár, trade marketing manager of L’Oréal collected the information needed for making a good trade marketing plan. She spoke about the steps L’Oréal has taken to create a pleasant...

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Cutlery for loyal customers from SPAR

Whereas SPAR had offered special quality WMF kitchen utensils at a special discount to its loyal customers last year, they are offering WMF Boston cutlery sets this year. Bonus points...

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Canning industry in need of imports

According to László Cseh, chairman of the Hungarian Association of Refrigerating and Canned Food Industry, this year’s production of fruits and vegetables is not sufficient to meet the needs of...

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Digital communication is the future

Mrs. Csík Dr. Klára Kovács, managing director of Karrier és Stílus Tanácsadó Kft., lead the discussion about the future of communication. Zsuzsa Gábos, media research director of Szonda Ipsos held...

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5 Candidates for the „Wine-grower of the Year” award

The Hungarian Wine Academy gives the title yearly to the best wine-grower, specialist nominate the candidates. This year Janos Frittmann (Kunsag wine-district), Janos Konyari (Balatonboglar wine-district), Otto Legli (Balatonboglar wine-district),...

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Values of Szekszard: Wine and cars

The city's 8 most popular winery showed their best wines on the event organised by local Toyota supplier. Kocsis es Tarsa Kft. staged the first Bormustra (Wine checking) last year...

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SOLE promotion with Mediterranean awards

Last days ended the promotion game „Taste the word of cheeses” by SOLE-MIZO. The activity focused on number 3, costumers could taste the cheeses on three weekends in 20 Tesco...

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Eight Hungarian firms among 500 fastest growing IT companies

Eight Hungarian firms are among the 500 most rapidly developing IT businesses in Europe, the Middle East and Africa, according to the latest list compiled by Deloitte. The UK has...

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Coca-Cola Caravan in 23 Hungarian Cities

The Christmas-cities, build on the destinations, wait the public with family programs, gifts and the Christmas-song of Lola. This year is a 8. event of Coca-Cola Caravan. This time two...

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Tail tender at Douwe Egberts to end

Tails from whole Hungary were sent to the 3in1 KID tail tender of Sara Lee Hungary. KID ambassadors help children to think and talk about growing up and being an...

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Torley Won 3 Medals on the International Sparkling Wines Competition

Torley got 1 gold and 2 silver medals on the Effervescents du Monde. The 5th annual qualitative competition for the Best Sparkling Wines in the World takes place on 15...

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Competitiveness award for 27 companies

Winners work on such part of Hungarian economy which could go high next years.  The B2B Magazin Üzlet&Siker (Business&Success) organised 3th time the competition. The SME-s vie in three categories:...

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HUF 10 billion investment by Corso

Spanish-Austrian real estate developer, Corso Invest Kft is to build commerce center in Pecs. The Ft 10 billion budget (about $57 million) will cover building a 48,000 square meter multifunctional...

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Tesco supermarket opened in Kiskunlachaza

From 23 November a 1,000 sqm store waits consumers beside the 51 motorway. The self-service supermarket offers 3-4,000 kind of products from Monday to Sunday, the store is open from...

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Awards for SaGa Food

The company got several awards this year, the last one was The Excellent Hungarian Product Trade Mark. Two products, Sajtli and Turkey sausage won the excellency trade mark. SaGa won...

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Unique B2B website: businessonline.hu

The new website of Adverticum started on 21. November, followed the B2B printed issue. After ten years print version the magazine moved onto the net, and inform the IT specialist...

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Praktiker to expand further in Eastern Europe

The DIY chain is set to step into the Ukrainian market next week and its next target on the agenda is Albania. Despite the negative impact of the government's austerity...

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Two million euros investment at Friesland

Through the developing in Debrecen Milli products are made in one of most modern plants of its kind in East-Europe.   Earlier production capacities were scattered across Hungary and Slovakia....

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Investiture of Hungarian National Quality/Excellence Award

62 products from 32 product group of 19 producers won this year the award and the certificate. The Hungarian Agrar marketing Center organised the gala of National Quality/Excellence Award on...

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Excellent Hungarian Food Award for two products of Papai Hus

After a successful reorganization program the company cut 33,000 more pigs as in the last year period. During the IFE-Foodapest exhibition take part the award gala of Excellent Hungarian Food,...

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