Company and Personal News
EuroShop, POS marketing, POPAI
Date: 2007-11-28 08:00:00
In-store marketing is becoming increasingly important. The EuroShop exhibition to be held in Düsseldorf between 23-27. February ban is an excellent opportunity to find out what the latest developments are....
Read more
Flax for health
Date: 2007-11-28 08:00:00
András Föglein, managing director of Biogreen International, spoke about their patented product called Linom. It is very versatile material made from flax which can be used in the milling and...
Read more
Visiting the Hungarian branch of POPAI
Date: 2007-11-28 08:00:00
Before the press conference, dr. Bernd Hallier met members of the Hungarian branch of POPAI. Nearly 50 guests attended the first public event held by the group. Tímea Pesti, director...
Read more
New HR director for BAT
Date: 2007-11-28 08:00:00
Zsuzsanna Tóth has been appointed the head of HR by BAT. She is one of the young talents who have participated in complex projects of the market leading tobacco company...
Read more
Things to change in stores
Date: 2007-11-28 08:00:00
Sándor Baja, export director of Eckes granini emphasised the increasing role of trade marketing. He pointed out that 70 per cent of purchasing decisions are made at the point of...
Read more
Organized charity in IKEA
Date: 2007-11-28 08:00:00
IKEA give after all November 4. and December 24. plush sold animal figure – independent from its price – 1 Euro for organisms UNICEF and Save the children. IKEA altogether...
Read more
New concept for the perfume department
Date: 2007-11-28 08:00:00
Klára Molnár, trade marketing manager of L’Oréal collected the information needed for making a good trade marketing plan. She spoke about the steps L’Oréal has taken to create a pleasant...
Read more
New sales director for Interfruct
Date: 2007-11-28 08:00:00
Attila Boros has been appointed the new sales director of Interfruct Cash&Carry. He has been working in food retail for 12 years. He had previously occupied a management position in...
Read more
Digital communication is the future
Date: 2007-11-28 08:00:00
Mrs. Csík Dr. Klára Kovács, managing director of Karrier és Stílus Tanácsadó Kft., lead the discussion about the future of communication. Zsuzsa Gábos, media research director of Szonda Ipsos held...
Read more
Mood acquiring Alcas
Date: 2007-11-28 08:00:00
The acquisition of Alcas Holding by Mood Media Group has boosted the total number of their business subscribers to 110,000 in 35 countries and the scope of the services offered...
Read more
TV getting most of the money spent by the FMCG sector
Date: 2007-11-28 08:00:00
Éva Dancs, researcher of TNS Média Intelligence spoke about the composition of ATL expenditure in the FMCG sector and the relevant trends. Total expenditure by the Hungarian FMCG sector was...
Read more
Coca-Cola helping Olympia
Date: 2007-11-28 08:00:00
The Coca-Cola Company has donated USD 2 million to the Greek Olympic Committee to help in restoring the scene of the ancient games in Olympia which have been damaged by...
Read more
Nice and accurate targeting
Date: 2007-11-28 08:00:00
Bertalan Bognár, head of marketing, Mail Division of the Hungarian post Office spoke about the data base gathered from their survey conducted in the spring. The data base can be...
Read more
Cutlery for loyal customers from SPAR
Date: 2007-11-28 08:00:00
Whereas SPAR had offered special quality WMF kitchen utensils at a special discount to its loyal customers last year, they are offering WMF Boston cutlery sets this year. Bonus points...
Read more
Canning industry in need of imports
Date: 2007-11-28 08:00:00
According to László Cseh, chairman of the Hungarian Association of Refrigerating and Canned Food Industry, this year’s production of fruits and vegetables is not sufficient to meet the needs of...
Read more
BioFach: Hungarian visitors in top 10
Date: 2007-11-28 08:00:00
Looking at the statistics of the BioFach exhibition, Hungarians seem to display a deep interest in the bio-market by international standards. 530 Hungarians have been registered at the last exhibition,...
Read more
Changes in the in-store world
Date: 2007-11-28 08:00:00
Tímea Pesti, managing director of HL Display and the chairwoman of Hungarian POPAI began her presentation by describing the proportion of impulsive purchases in various sales channels in the UK....
Read more
Prize game for debit card holders
Date: 2007-11-28 08:00:00
The autumn promotion of MasterCard Worldwide has begun. Users of the Maestro® debit card will participate in the prize game, with the winner of the main prize being able to...
Read more
The great diet–losers winning
Date: 2007-11-28 08:00:00
Both Spar Magyarország Kft. and TV2 both appear to be winners. Especially, since they have succeeded in finding a common marketing objective which will enhance the position of both brands...
Read more
Sweets at the Cologne ISM: boom with higher prices
Date: 2007-11-28 08:00:00
The ISM exhibition held in Cologne has come into the focus of attention again, as a result of the global boom in the sales of sweets. This event is to...
Read more
Cartoon heroes selling products
Date: 2007-11-28 08:00:00
According to Judit Csányi, managing director of Kidz Entertainment Hungary, licensing agreements are still rarely used in Hungary, but the trend is positive. Though using protected figures for advertising campaigns...
Read more
Searching for talent with Becherovka
Date: 2007-11-28 08:00:00
Becherovka ABC Talent competition, the Hungarian offspring of the Austrian Band Contest/International Live Award will begin on 4. November on the A38 Boat with 40 contestants....
Read more
Health consciousness a priority for Spar
Date: 2007-11-28 08:00:00
According to Zsuzsa Laber, communications director of Spar Magyarország Kereskedelmi Kft., health consciousness has long been a priority for Spar. They were the first retail chain to employ a dietetic...
Read more
Grüne Woche: business and politics
Date: 2007-11-28 08:00:00
The Grüne Woche food exhibition to be held between 18-27. January 2008 in Berlin is an important source of business an political information. It is also an example of sustainable...
Read more
Putting us in the mood
Date: 2007-11-28 08:00:00
Tamás Pálóczi, managing director of Mood Media Hungary spoke about the methods used to create a specific atmosphere in stores. He pointed out that sensory marketing can be a key...
Read more
Management training InBev style
Date: 2007-11-28 08:00:00
InBev, the owner of Borsodi Sörgyár, will continue its world-wide management trainee program in 2008 as well. The objective of the program is to find young people who are qualified...
Read more
Spectacle and gifts for the end of the year from Zwack
Date: 2007-11-28 08:00:00
If over 40 per cent of the annual sales of a company are generated in the October-December period, trade marketing and marketing professionals have to consider very carefully what and...
Read more