Company and Personal News

New Spar brand among basic foods

Spar has developed a new private label product line in response to rising living costs. The S-Budget brand covers over 40 new basic food products. S-Budget is to be introduced...

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SOLE Zorba Sajtkockák fûszeres olajban

A new, Greek style, white, cream cheese by SOLE-MIZO ZRT, minced into small cubes and mixed with green and black olives, in spicy oil....

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New joint venture in the coffee-drink market

The Coca-Cola Company and illycaffè SpA. has established a global joint venture for the sale of ready to drink coffee. The first three premium category coffees of Ilko Coffee International...

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Szentkirályi entering the ice tea market

Szentkirályi Ásványvíz Kft. has launched an ice tea product line. These are available in 1.5 and 0.5 litre bottles, in lemon and peach flavours. Their objective is to sell 4.5...

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Schauma Intenzív Olaj termékcsalád

Its formula which contains natural macadamia oil extract regenerates barbed hair immediately and provides intensive care for dry hair....

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Stores opening

Spar City, Budapest Open: 3 april Chain: Spar Store space: 550 m2 SKU: – Spar, Nyíregyháza Open: 15 april Chain: Spar Store space: 1031 m2 SKU: – Aldi, Debrecen Open:...

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You are organic, but is your detergent as well?

Pioneer of bio-detergents in Hungary. Ladies & Gentlemen Hungary Kft. began wholesale distribution of environment-friendly ECOVER detergent products in the autumn of 2007. ECOVER offers perfect solutions for the everyday...

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Magnum Ecuador Dark, Magnum Mayan Mystica

Our two special variants launched in 2008: vanilla ice cream covered in black chocolate (min. 62 per cent cocoa) named Magnum Ecuador Dark, and the Magnum Maya Mystica ice cream...

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Sport Meggyes 55 g/Sport szelet

This limited edition product launched under the Sport brand is available again. In addition to the familiar rum-chocolate flavour it now has bits of morello as well....

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Reorganisation by Tetra Pak

Tetra Pak has established a new organisational unit for its Middle and Eastern European companies. Tetra Pak Duna located in Budaörs, is composed of the former Tetra Pak Magyarország, Austria,...

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Question:

Tailor made promotions are becoming increasingly important. As a retailer, how do you see the importance of tailor made promotions ? When should these be used and what are the...

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Carte d’Or Vanília

The new Carte d’Or Vanilla ice cream is made with real vanilla extract straight from Madagascar… it’s worth tasting!...

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SIÓ Prémium Vilmoskörte Nektár

SIÓ Prémium Vilmoskörte Nektár is a popular domestic flavour, with 50 per cent fruit content....

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Football star to advertise Szentkirályi

Luís Figo will be the face of the nation-wide campaign of Szentkirályi, to ba launched in April. Szentkirályi intends to boost its international sales from 3 to 10 per cent...

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Answer:

In my opinion, no major brands can afford to use the same forms of support in all distribution channels. Tailor made promotions can form a part of channel-specific strategies. The...

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STR8 Power Pro termékcsalád

The multi-stage protection sytem of STR8 deodorants neutralises body odour and offers effective protection all day round....

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Knorr Rafinéria

What’s for dinner? This is a recurring problem for many housewives. The three new products by Knorr Rafinéria, which can be prepared in the oven, offer new recipe ideas. Owing...

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Acquisition by Henkel

Henkel has taken over the Glues and Electronic Materials division form Akzo Nobel. These two divisions generated revenues of GBP 1.25 billion in 2007. The revenues of Henkel Adhesives Technologies...

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Trendy glass bottle is tall and thin

According to Éva Gyenge sales manager of O-I Magyarország, innovative elements determine present design trends. The designer bottle of O-I received the highest award, the “Oscar” of the glass bottles...

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Cif Sütõ & Grill Tisztító spray

Cif Sütő & Grill Tisztító spray is a detergent which can remove the most stubborn stains from the kitchen and is easy on kitchen surfaces....

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Bidding for Pöttyös gifts

The unique consumer promotion organised for Pöttyös was launched on 17. March and will last for 11 weeks. Special codes are to be found inside the packaging of Pöttyös products....

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Active communication yields the expected results

In the market of pesticides and repellents, S.C. Johnson is the leader in terms of communication. They also support the Tick Association, since warning people of the hazards related to...

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Szarvasi Mozzarella light 100 g és Szarvasi Mozzarella light mini 100 g

It is unique in its category in Hungary, a „light” product with reduced fat content for those who prefer to lead a healthy life....

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Univer expanding in Kecskemét

The cornerstone of a new plant was laid down on the premises of Univer Product Zrt. in Kecskemét, on 2. April. The HUF 2.7 billion project is needed to support...

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Owner of IMIGe in the Ukraine

POS Media Europe, the mother company of IMIGe Hungária Kft. has commenced operations in the Ukraine. Their strategic partnership with Atlantic Group allows them to become the market leaders within...

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Montice UHT tej 1,5% és 3,5% zsírtartalommal

UHT milk in 1 litre, re-sealable packaging with an Alpine flavour. The milk is processed in a way which allows valuable ingredients, vitamines and its Alpine flavour to be retained....

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Dreher supporting tomorrow’s entrepreneurs

A special pen developed to improve handwriting won the main prize this year in the “Tomorrow’s young entrepreneur” competition organised by Dreher Sörgyárak Zrt. Dreher provides HUF 6 million and...

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Regional player on home ground

Rauch Hungária is a successful competitor in the fruit juice market, which has good reason to be optimistic about the future. In spite of rising costs and the success of...

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Könnyû és Finom joghurtital (eper- és vegyesgyümölcs-ízû)

At last, a drink version of Könnyű és Finom has appeared in the market....

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Hungarian Succes at Sunday Times Wine Club

Hungarian offer stands from several white and red wine and a champagne of Torley, together with withe wine from Winery of Nagyrede and the Royal Tokaji.  Hugh Johnson – author...

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