Company and Personal News

Milka Olympia Gold, Silver & Bronze 100 g

Milka has new limited edition flavours for this spring as well....

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Question:

How in your opinion is the role of TV and traditional media going to change in the next five years regarding FMCG companies? Which media channels would you recommend for...

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Disney

We have developed a range of popular Disney figures for this Easter as well: Disney Easter Bunny and Easter eggs....

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Successful campaign for collecting donations in Spar stores

One hundred and thirty tones of non perishable food has been collected nation-wide in Interspar, Kaiser’s and selected Spar stores by the Magyar Máltai Szeretetszolgálat between 14-19. December. This was...

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Answer:

At the moment, the FMCG sector does not seem to be too enthusiastic about changes in the media market, which means traditional media is still preferred. The FMCG sector is...

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Kinder Délice

No need to chill this chocolate sponge! Our target group consists of young, extrover­ted, open-minded adults with active social lives. Delice has a different target group from the other Kinder...

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More global name for IMIGe

IMIGe Hungária, like other members of the group will operate under the name IMIGe, a company of POS Media Europe. IMIGe and Sales Activation Solutions (SAS) established a new holding...

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Dynamic Royal Brinkers

Experts from Royal Brinkers take great care to ensure that the latest market trends are reflected by their assortment. As a result of clear changes in consumer habits, the Royal...

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New managing director for LLP

Zsolt Ambrus will continue his career in the Budapest office of the LLP Group, as managing director. Previously, he had worked for Microsoft Magyarország as head of sales and partner...

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INBÉ (GDA) on Chio bags

Chio Magyarország Kft. has been the first Hungarian manufacturer to adapt the voluntary system of INBÉ (GDA) designation launched by 8 multinational companies. By August this year, INBÉ data will...

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Lilac heart beating

Several thousand people made an enormous heart beat on 14. February, at the I Love MILKA Big Heartbeat event, held in SYMA Hall. The purpose of the event was to...

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Category management of dm focuses on tactics

Rita Bokor, assortment manager of dm-drogeriemarkt is familiar with the topic of category management, as she is the author of a number of publications about this topic. – How and...

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Pampering with a pair of Pöttyös

Friesland introduced a Pöttyös variant with peanut butter, curd and chocolate under the name Pöttyös Pont2 in the milk dessert category in January. The product is intended to be a...

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New officers for Maspex

Marek Bucior was appointed general director of Maspex Olympos Kft. on 23. January. He has been working for Maspex Wadowice Group for 8 years, first in Poland and later in...

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Coop is the franchise system of the year

Co-op Hungary Zrt. has been awarded the title “Franchise System of the Year 2007” by the Hungraian Franchise Association. We asked László Murányi, CEO of Co-op Hungary Zrt. about the...

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Carlsberg Draught Master

Revolutionary Mobile Draught system running on 20l one way kegs without CO2....

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Recipes in Interspar stores

Spar Magyarország Kft. has a new service for its customers. They offer a wide range of continuously up-dated recipes in 29 Interspar hyper markets from 17. January to 31. December....

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Blessing or curse?

1986, Hosszúhegyi State Farm. The name Hey Ho gets selected for use by the general director and one of the best known Hungarian brands is born. By the early 90’s,...

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SOLE Flört

SOLE milk puddings contain over 80 % fresh milk....

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New managing director for Danone from America

Andreas Ostermayr (38) was appointed the new managing director of Danone Tejtermék Gyártó és Forgalmazó Kft. on 11. February. He had begun his career with Unilever, later joining the German...

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Quality always wins!

This is the slogan chosen by STI Petőfi Nyomda for 2008. .The German owned printing enterprise with annual revenues of EUR 50 million held an event under the title “Theatre...

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St. Hubertus

The popular St. Hubertus liqueurs made from herbs will be available in 0,7 litre bottles as well from February 2008....

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News

Nestlé investing EUR 25 million in new generation baby food plant . During the revolutionary, new process, materials for NaturNes developed for babies older than four months are cooked separately...

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Gyermelyi tészta

A film about the irresistible attraction to Gyer­melyi. The product is used as bait: the smart restaurant owner is eating Gyermelyi in the restaurant window… And success follows. Agency: Well...

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Délice

Délice by Kinder is a delicious chocolate sponge....

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In memoriam József Törley

Törley Pezsgőpincészet celebrated the 150th anniversary of the birth of its founder, József Törley on 9. January. The Hungarian Museum of Commerce and Catering has an exhibition about the history...

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hohes C

The spring campaign of hohes C will focus on the need to consume more vitamins when seasons change, with the help of hohes C. Agency: D’Arcy Avenue Customer: SIÓ-ECKES Kft....

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Snack

Heat treated product, can be resealed, more attractive and modern packaging, storage....

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GEFCO duplicated its sales in Hungary

The EFCO logistics integrator specialis had HUF 4 billion income, twohold as last year.   Half of the sales came from distribution of vehicles and groupage and full/part-load road transport....

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