Company and Personal News

New leader for Metro

José Maria Cervera (42) will become the new CEO of Metro Cash & Carry Hungary on 1. August. The new CEO had worked in various positions for the Spanish Makro...

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Question:

Does László Murányi, CEO of Co-op Hungary Zrt. see the same players operating in the Hungarian food trade in 2010 which are present in 2007? Does he expect new companies...

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New cakes from Szamos Marcipán

Szamos Marcipán has new tortes and cakes to offer, available in its shops and confectioneries since May. Light and fruity flavours dominate among the ten new products....

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PICKWICK Fruit Amour

Fruit Amour is an expression and communication of the pleasing character of 100% fruit based teas to consumers. Fruit Amour is a pleasing and healthy experience for body and soul,...

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On the wings of melodies

According to Mood Media Group, a leading provider of background music, the positive effects of melodies are beginning to be used in Hungary as well to enhance customer satisfaction. MMG...

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Answer:

Trends of recent years show a constantly developing market. Total turnover has grown from HUF 1445 billion in the year 2000 to nearly 2400 billion in 2006. Hyper markets produced...

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BURN

New packaging, which glows in UV light, new mixed fruit flavour unlike the conventional tutti-frutti flavour, red colour of energy drinks....

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Healthier baby food

Following a long process of development which had cost HUF 30 million, the baby food product line of Univer Product Zrt. has become the first in the Hungarian market to...

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Variations for Bomba! back lit signs

Six companies have entered the competition organised by the magazine Sign and Büki Üdítő Kft. for designing special back lit signs for the Bomba! image....

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Kylie Minogue Sweet Darling

Sweet Darling emphasises Kylie’s sensual and feminine character. The new perfume is an exciting and oriental composition emanating smooth sensuality....

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Gramex expanding

Gramex 2000 Kft, one of the biggest domestic manufacturers of private label soft drinks is practically doubling the size of its Veresegyháza facility. Both a new warehouse and a new...

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Without milk

Montice yoghurt drink is a premium quality product of Mona Hungary, available in strawberry and multi frutti flavours. Sales of fresh products among milk substitutes are growing rapidly as well....

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DUNI

We recommend our new product line primarily for catering businesses and party services for weddings, receptions, garden parties, or daily table service....

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Twice as much Pöttyös for Children’s day

This year over 40 thousand units of Pöttyös Túró Rudi have been delivered to hospitals all over the country as gifts for Pöttyös Children’s Day. This is double the quantity...

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C&C premier – millions and billions

Metro established its first Chinese subsidiary with the JinJiang group, under the name Metro JinJiang Cash & Carry Ltd in Shanghai twelve years ago. Metro has 3 million registered customers,...

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Fanta World

We regularly bring you flavours from all over the world with the help of Fanta. The well-known Fanta brings playfulness into the everyday lives of consumers and its new flavours...

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Borsodi sailing

Borsodi Sörgyár Zrt. has an unusual promotion for the summer. A sailing boat named Borsodi to be used by winners of the Borsodi prize game was launched on 28. June....

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Burn

Feel the energy of Burn heating up your senses – let your instincts drive you, party and dance till dawn! Agency: Starcom médiaügynökség/Ogilvy & Mather kreatívügynökség Customer: Coca-Cola Magyarország Product:...

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Celine Dion Paris Nights

Celine Dion Paris Nights invites us for an imaginary trip to the glamorous and romantic Paris nightlife...

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Wellness with Gyulai

Gyulai Húskombinát Zrt. begins a three month campaign on 1. July under the title “Favourite of generations”. The main prize to be won is a wellness weekend in Gyula....

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Borsodi Sör

Borsodi and friends can rescue us from difficult and embarrassing situations in life. Agency: McCann Erickson Customer: Borsodi Sörgyár Zrt. Product: Borsodi Sör Apperance: RTL Klub, Film+, Sport1, Sport2, Cool...

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Vademecum Titan Strong

The teeth enhancing technology helps to strengthen enamel on teeth with a protective layer....

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New refrigerated warehouse for Mórakert

A 4550 square meter refrigerated warehouse was opened in Mórahalom, during the shareholders’ meeting of Mórakert, held in May. The Post Harvest Centrum allows processing of vegetables and fruits using...

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Beck’s

We could have made concessions in brewing our beer, but we have not. Beck’s. Loyal to the recipe of Heinrich Beck for over 125 years. Agency: Akció-Nxs Reklámügynökség Customer: Borsodi...

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Pickwick „Wellbeing” tea innovations from August 2007

Demand for a healthy lifestyle and products following the wellbeing trend is growing in the tea market as well. Pickwick, a major communicator in segments like green tea and rooibos,...

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President from Szolnok

The recent shareholders’ meeting of Co-op Hungary Zrt. held on 24. May brought major changes. Pál Bartus president and CEO retired and 51 year old Lajos Csepeli, CEO of Coop...

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LLP growing

Revenues of LLP group increased by 12 per cent to EUR 7,7 million last year. Infor FMS SunSystems remained the largest division within the group, accounting for 56 per cent...

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First cock a doodle-doo by the Master Good cock

The usefulness of hostess promotions is often questioned by experts. There are arguments pro and contra, but hostess promotions are undoubtedly one of the most effective tools for the introduction...

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Sédvölgyi Sonka

Made from 100 per cent pork, Hungarian style flavouring. Available in modernised packaging, in 500 and 300 gram sizes....

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Representing continuity

Following the retirement of Pál Bartus, László Murányi former general deputy of the CEO has become the new CEO of Co-op Hungary Zrt. He has been working in co-operative trade...

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