Company and Personal News

Sweeties for our eyes

Storck Hungária Kft. is one of the major companies in the sweetie category with the Merci and Toffifee brands. We wanted to find out what special merchandising tools they use...

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Aldi will not stop before 400

According to Világgazdaság, Aldi is planning to set up 5 regional logistic centres and 400 stores with an investment of EUR 1,3 billion in Hungary. Their first discount store will...

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Strategy based on three pillars

Nation-wide presence, 22 stores, expanding logistic capacity, and extraordinary attention for customers – these are all elements of the market strategy of Interfruct Kft. The HoReCa strategy of Interfruct is...

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23 million collected by Reál in two months

This is the fourth consecutive year that Reál Hungária Élelmiszer Zrt. has held a two-month promotion for collecting charities. This year, HUF 23 million have been collected for sick children...

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Butter cream as seen by IMIGe

A survey prepared by Szonda Ipsos in the summer of 2006 examined the composition of consumers in Tesco stores according to certain demographic criteria and the effectiveness of advertising tools...

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Tesco slowing down in Hungary

Tesco Plc has continued to grow dynamically word-wide: an expansion of 17,9 per cent was reported for the third quarter. The Hungarian retail environment was referred to as becoming even...

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IFE and Foodapest to fuse

According to an agreement signed by Montgomery International and HUNGEXPO Zrt., the two well known trade exhibitions will fuse into a single event under the name IFE FOODAPEST. This will...

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Délhús in merger with PICK

Délhús Zrt. merged with PICK Szeged Zrt. On 30. November. The company will continue to operate under the name PICK Szeged Zrt. The company is expected to operate more cost...

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SPAR at the exhibition

SPAR Magyarország Kft. appeared at the Foodapest exhibition with 700 private label products and the meats and meat products manufactured in its own processing plant. Participation at the exhibition was...

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Fanta: „Even more shapely!”

Coca-Cola Hungary will introduce a new, 2 litre size bottle for Fanta in February 2007. The new, non-reusable bottle will be unique, with its attractive shape that is much easier...

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Szentkirályi past the exams

Szentkirályi Ásványvíz Kft. has passed the most prestigeous, internationally accepted quality assurance exams by the end of 2006. Szentkirályi Ásványvíz begun setting up its quality assurance project in collaboration with...

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Tea leaves in filters from Sara Lee

As a result of a HUF 800 million investment Sara Lee is starting the year with new, Fuso packaging machines which use ultra-sonic fusion to seal the pyramid-shaped Pickwick Leafs...

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Agrana expanding in Bulgaria

The Austrian group Agrana, which plays a major role in the Hungarian sugar industry, has entered the Bulgarian market. They have established a subsidiary and are planning to set up...

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Bonbonetti

Product innovations by Bonbonetti are Queen Ko­nyak­meggy and Bonbonetti Moments, a dessert with peanut cream in seasonal packaging for Easter: plastic eggs....

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Mihály Hardy is the opinion leader at Tesco’s

With 26 years of experience as a print and television journalist, Mihály Hardy has been appointed the new communications director and spokesman for Tesco’s. Since Tesco’s is one of the...

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Törley a millionaire in Estonia

Törley Pezsgőpincészet is constantly expanding its exports. Estonia is one of the export markets, where Törley champagne has been available for 15 years. Sales are continuously growing, with a 60...

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Bonbonetti

A new product from Bonbonetti is tibi KID milk cream dessert in 103 g size. Smooth, silky milk chocolate balls filled with milk cream in cheerful packages or as single...

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Market-oriented approach at the Post Office

With twenty years of sales and management experience behind him, István Justin has assumed responsibility for leading the Mail division of the Hungarian Post Office, which generates annual revenues of...

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We recommend our self

We recommend the Trade Marketing Club for trade marketing, marketing and sales professionals primarily. We hold a club meeting each quarter of the year, where lectures are held and experiences...

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He­lia-D

The anti-wrinkle cream by He­lia-D can be used against eye wrinkles from the moment they appear. The practical, mi­ni airless pump flask fits well into ladies' bags....

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Expectations: creativity and modernisation

György Földesi has become sales manager of Sole-MiZo Zrt. with 15 years of experience in the business behind him. The position in the dairy products company with domestic revenues over...

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Joint Szentes-Mórakert debut at Fruit Logistica

The record attendance at Fruit Logistica reflects the growing popularity of the healthy diet. The largest fruit and vegetable trade fair is to be held between 8.-10. February, this year...

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He­lia-D AquaBoom Hydrating Face Gel

He­lia-D AquaBoom Hydrating Face Gel has been developed using non-allergic, natural ingredients and vi­ta­min complex micro capsules for the ra­pid and highly effective hydration of grease-free skin....

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DM to sell medicine

Dm will enter the market of pharmaceutical products which require no prescription this year. The retail chain will purchase its products directly from a pharmaceutical wholesaler....

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News

Third biggest buys the fifth biggest. The British tobacco group Gallagher has been bought by by Japanese Tobacco for USD 14,7 billion. This is the largest amount ever paid by...

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Spearmint

A Spearmint mint flavour has been added to the Orbit® White chewing gum product line of Wrigley Hungária. Regular consumption of the product after meals can reduce the risk of...

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HUF 30 million donation from dm

Dm Hungary has collected over HUF 19 million during its half year campaign concluded on 30. September with its „Erezd jol magad!” packages and „egeszsegforintos” products. Having rounded this figure...

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Original drink with original design

A new Grand Marnier Cordon Rouge bottle of unique design, to be marketed in limited numbers and named Versailles Spirit, was presented on 3 November at a press conference held...

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Wincanton expanding capacity

2006 has been a year of growth for the Hungarian venture of Wincanton. Sandor Udvarvolgyi, director of the company told journalists, that their storage capacity has increased by 6.400 square...

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GLOBUS

GLOBUS canned foods named after many places in the world, can be prepared in micro wave ovens within 2 minutes....

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