Company and Personal News
Fortunate taking off
Date: 2007-05-30 08:00:00
Modern and healthy products distributed by Fortunate fit well into the Weight Control program, which made it quite natural for them to join the program. They will start with nine...
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Bols selling Calvados
Date: 2007-05-30 08:00:00
Bols Hungary has a truly international brand in a relatively unknown category. The Boulard spirit is made from apple, in a process similar to that used for making cognac....
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Libresse Silk
Date: 2007-05-30 08:00:00
Libresse panty liners are dressed in silk! In line with the trend, Libresse panty liners have received an ultra soft upper cover which contains silk extract....
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New boss for advertising agency
Date: 2007-05-30 08:00:00
The new director of Lastminute Advertising Kft., Norbert Cservenka comes from HPS, where he used to be head of business development....
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Bio-basis for Vitamor
Date: 2007-05-30 08:00:00
Vitamor Kft. has had a bio-plantation for several years. They have contacted Alexandra Béres to help compile product lines which would fit into her lifestyle program. At the moment, three...
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Ízbomba with basil
Date: 2007-05-30 08:00:00
Univer has introduced a new, basil flavoured version of their Knorr Ízbomba product line this spring. According to research data (Seasoning U&A, 2006. Research International Hoffmann), basil is used in...
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FINO Familia
Date: 2007-05-30 08:00:00
The smaller brother of the market leader, Piroska fruit syrup. The new products represent excellent quality and attractive appearance without preservatives in a returnable bottle....
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Regional marketing after multinational
Date: 2007-05-30 08:00:00
Gábor Dávid Kovács, the new marketing manager of Bols Hungary Kft., has been working with brands of alcoholic beverages since 1998. He began his career with an advertising agency, then...
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Algida – “the patron”
Date: 2007-05-30 08:00:00
The target group with an active lifestyle has been a priority for Algida since 2004. They made contact with the Alexandra Béres program in 2006. Though they have not joined...
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Slovakian legend in the Hungarian market
Date: 2007-05-30 08:00:00
The soft drink Kofola is now available in Hungary. It is not only a leading brand in Slovakia with a market share of 30 per cent, it also holds a...
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Fütyülõs Raspberry with honey
Date: 2007-05-30 08:00:00
A new flavour, Raspberry with honey will be added to the Fütyülős product line which enjoys growing popularity among young people in Hungary. The fruitiness of raspberry and the silkiness...
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Well proven methods for new objectives
Date: 2007-05-30 08:00:00
Andrea Szabó Andrea was appointed marketing director of Tchibo Budapest Kft. in April 2007. She has 12 years of experience in FMCG marketing. She started her career with Dr. Oetker,...
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Change of address
Date: 2007-05-30 08:00:00
The address of Agrármarketing Centrum will change on 1 June 2007! New address: 1042 Budapest, Árpád út 51-53. New mail address: 1325 Budapest, Pf. 340. New telephone number: +36/1 450-8800...
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Everything in one hand
Date: 2007-05-30 08:00:00
Lekkerland represents a unique combination of wholesale, logistics and services. For international and regional clients operating on the basis of carefully developed processes and standards, Lekkerland also means reliability and...
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Suitcases from Thailand
Date: 2007-05-30 08:00:00
Coca Cola Magyarország introduced a new limited edition product under the name Fanta World Mangó in April. Street theatre performances will also be used to promote the product, as this...
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Bad habits need to be changed
Date: 2007-05-30 08:00:00
Pápai Hús ZRt. found a new general director in February, Dr. Tibor Lóránth. During his career, he had practised as a vet, worked as head of sales in Bábolna Takarmányipari...
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The Ahold fraud
Date: 2007-05-30 08:00:00
The Dutch company Ahold has become famous for one of the biggest series of accounting frauds in food retail trade. Though no charges have been filed in connection with the...
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adidas Pure Lightness
Date: 2007-05-30 08:00:00
Pure Lightness represents a new feeling among adidas perfumes for ladies. It encourages women to enjoy life and have fun – free of commitments and expectations....
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Coke in Talks to Buy Highland Spring
Date: 2007-05-30 00:00:00
Coca-Cola Co. is in talks to buy Britain's No. 2 bottled water brand Highland Spring in a potential 500 million pound ($992.7 million) deal, British Sunday newspapers reported. The...
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Further problems for Danone in China
Date: 2007-05-30 00:00:00
More than 118 tons of imported Evian-branded mineral water failed to meet China's food safety standards, according to national quality supervisors. Evian bottled water imported on February 18 contained 100...
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Vanillia again
Date: 2007-05-30 00:00:00
Coca-Cola North America has reintroduced Vanilla Coke to its 'sparkling beverage' line-up. The soft drinks company said that the brand relaunch will include new logos and packaging. The company...
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Carlsberg interested in Champions League
Date: 2007-05-29 00:00:00
Carlsberg has shown interest in becoming the main sponsor for the Champions League, which is currently sponsored by Heineken. The Danish brewer was cited in Esmerk this week, saying...
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Coca-Cola buys vitamin water maker Glaceau
Date: 2007-05-29 00:00:00
Glaceau, formally Energy Brands Inc, was bought for US$4.2bn cash, and deal has been approved by the boards of both companies. Glaceau will operate as a separate business unit within...
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SabMiller moves to Zug
Date: 2007-05-29 00:00:00
Because of the high tax cost the SabMiller Group, the owner of the hungarian Dreher Brewery, relocates his european center from Hungary to Switzerland.The administrations of the european SabMiller Center...
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Alcohol Powder
Date: 2007-05-29 00:00:00
Five Dutch students food sience, developed a powder which only needs water to become an alcoholic drink.The powder is named Booz 2 Go, the drink contains 3% alcohol. Market research...
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(HU) Növekvő árbevétel, csökkenő üzemi eredmény a Herbáriánál
Date: 2007-05-25 00:00:00
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